4 Important Methods For Ecommerce Growth

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4 Important Methods For Ecommerce Growth

• Found In Case Study Done By Google

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• THINK WITH GOOGLE CASE STUDY

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Primary Channels

• Video

• Social

• Article

• Affiliate

• Inequality

• Ads

• Video watch time is more than 1 hour. Video is
  broadly used to follow steps to when user stuck

• People spends 145 minutes per day, up from 142
  minutes on social sites - 2029-2020 year

• Write Information either educate them or explain
  how your product/service going to helpful

• Connect with only those website which has similar
  users base. Takes less cost and increases
  visibility on internet

• There is always gender gap while creating
  marketing plan. Try to fill the gap to gain trust

• Many kinds of advertisement service available. Go
  with budget and best return ads types

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Decrease Marketing Cost

• Marketing is the vital part of website promotion
  and generate profit. Most of budget spends on
  customers targeting, retaining, and increase
  customer life-time value (CLV) only.

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Decrease Marketing Cost

• Create a bunch list of benefits of the product or
  service that your company tries to give and how
  it stand out in competing market.
• Understand your customer by creating their
  profile in various segments.
• List out all possible funnels from customers that
  can be reached.
• Properly utilize the channel to gain exposure and
  come to the eye of customers.
• Use PPC ads scheme, It delivers results with
  minimal payment.
• Read case studies like - how GDPR law made many
  development companies millionaires. Just by
  creating a GDPR compliance plugins for the
  website

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Take Away

• Benefits is important?

• Privacy is myth

• 1. Customer re-targeting is easiest and delivers
  the best result out of the box.2. Start your
  marketing with specific benefits that are not
  available in the market yet.
• 3. Do the deep analysis of solutions available in
  the market, give your product an extra feature.
• 4. Measure the result with figures. Use tools to
  create graphs, compare them with previous reports.

• 1. Thats why we hear peoples privacy compromise
  with giants companies. They got an awesome amount
  of fines each year.
• 2. Make sure you respect the privacy of
  customers. And take only information which is
  vital for a product or service to run.
• 3. Adhere to follow GDPR rules passed by the
  European court.

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Customer Segmentation

• Exploring new segments of the market is part of
  the business for decades. Yet running a low
  budget or looking for the best result, the
  companys marketing team should look after
  re-marketing tactics.

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Customer Segmentation

• Behavioral
• Psychographic
• Demographic
• Geographic
• Firmographic

• - gain as much as insights from customer
  experience
• - habit, hobbies, personality or attitude,
  lifestyle, social status
• - income, gender, religion, education,
  occupation, living status
• - Country, state, weather, region,
  Population
• - industry, sales counting, size, funnel,
  and sale methods

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Take Away

• Data mining is important?

• Improve product/service

• 1. The more information about customers, the more
  sales generates with fewer efforts. 2. Include
  as much information as your plans need about the
  customer in all the segments created by the
  marketing team.
• 3. Keep updating with correct information, buy
  from authoritative sources only.
• 4. Exclude customers profiles whose match with
  your marketing plan percentage is less than 20

• In the end, customer or business owner is going
  to use your service.
• Invest time and money in useful products by
  providing correct information to your team
  members
• Marketing team should learn from other team
  members to know about product or service.
• You have a clear view of what should your product
  do for what.

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Gender Inequality

• Marketing a product for both genders often
  marketing team forgot, or neglected WOMEN or
  GIRLS or not giving importance to them in their
  ad campaigns.
• Google researched 2018-2020

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Ecommerce Item purchase habit men and women by
categories The 17th International Conference on
Electronic Business, Dubai, UAE, December 4-8,
2017
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Fill The Gap Of Gender Inequality

• Discount
• Decision
• Dominate
• Skill
• influencer

• - 68 Female 50 Male
• - study shows 80 of purchasing decisions are
  made by women
• - select right gender in your marketing plan to
  deliver a message
• - make it a challenge for women to show their
  potential and skills
• - There are many women leaders in all most all
  industries. Try to aaconnect with them.

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Take Away

• 1. From the very first step of the project, keep
  in mind who is going to use the product?
  According to this, algin marketing campaign
  accordingly. 2. Try to show the impact of the
  both genders in your online ads and Television
  ads, press release, and other channels.
• 3. According to Mosss reports on 23 factors in
  website design, 13 had statistically significant
  differences depending on whether they were
  designed by men or women, with womens
  preferences stronger.
• 4. Fill the pay gap between men and women, This
  is based on the total sample of 3,883
  respondents, 83 of whom are based in the UK.

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Use criticism Into Opportunities

• Brands that successfully delivers satisfaction by
  creating a bridge to opposing customers are more
  likely to come out on top.

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Decrease Marketing Cost

1. List out problems between customers and your
   company.
2. Identify customers who faced problems while
   giving service to them. Also, create a list of
   loyal customers.
3. Find one biggest problem that can convert into an
   easy solution and increase the trust level of
   customers toward the company.
4. Discuss with team members, use the technique
   called brainstorm. You will have multiple ideas,
   select the most trustable idea and represent it
   as a solution for your customer.
5. Perform trial and error with few customers who
   have a problem and loyal customers. Note down all
   the outcomes.
6. Check if the outcome we got is either good or
   bad, if it is good, then how can we improve it to
   create an opportunity for profit.

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Take Away

• 38 of APAC consumers who didnt shop online
  before the pandemic have said they intend to
  continue shopping online and many businesses
  found that their primary the storefront had
  shifted online.
• Source ThinkWithGoogle

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Always listen to your customers voice

• More points will be added to improve the
  marketing strategies.
• Published by TMD Extension