How Prospect Marketing Can Help Reach Voters

1
How Prospect Marketing can help reach Voters?
2

• About Indian Voters-
• The 2019 Indian general election was held in
  seven phases from 11 April to 19 May 2019 to
  constitute the 17th Lok Sabha. About 911 million
  people were eligible to vote, and voter turnout
  was over 67 per cent  the highest ever, as well
  as the highest ever participation by women
  voters. Eligible voters must be Indian citizens,
  18 or older than 18. Indian states with highest
  voter turnout in election 2019 were Lakshadweep
  with 84.96, Tripura with 83.2 and Nagaland with
  83.09 .
• Who needs to reach Voters?
• The voters are basically that part of population
  which falls within age group of 18 or 18. Which
  means this audience contains a mix of youngsters,
  middle aged and senior citizens. Hence this
  audience serves as a potential customer base. The
  financial institutions which provide education
  loan, pension schemes or insurance can reach this
  audience. The political parties needs to reach
  out this audience not just for election but over
  the whole year. The automotive industry needs to
  reach out this audience as they are eligible for
  driving. The private shops who facilitates
  different government ids to this audience. The
  educational institutions or the private coaching
  classes needs to reach out the youngster
  population. (BBGV2620)
•  
• How to reach the Voters?
• The voters contains wide age group hence there is
  no one strategy to reach this base. Different
  strategy needs to be used for different age
  group. In order to reach youngsters and middle
  aged audience social media marketing, SEO, SEM
  can be used. But in order to reach the senior
  citizens a combination of traditional and digital
  techniques needs to be used. Newspaper and TV
  advertising with combination of Email, SMS or
  personal contact needs to be used. Now the
  important question is how to reach the only
  audience who is interested in your offerings.

3

• Prospect Solution-
• Prospects are those who are interested in your
  offerings. Prospect marketing can help find out
  voters very effectively and efficiently by using
  data oriented channels like LinkedIn, Facebook,
  Instagram or google ads which facilitate data
  collection and data analytics. By using right
  sales tools with social media getting information
  of the prospects can be carried out. This
  information may further be used to contact the
  prospect personally through phone contact or
  Email. The analysed data can be used to
  understand the requirements or preferences of the
  prospects which will lead to increased conversion
  rate and profits.
• Contact Us
• Address Unit No.450, Mastermind One - IT Park,
  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email   ebrandingindia2017_at_gmail.com  info_at_disser
  tationwritingediting.com
•