Definition Of The Concept Of Product Demonstration

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ADC DEMOS Australia Demonstration Company
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Definition Of The Concept Of Product Demonstration

• Product Demonstration is a marketing strategy
  used by many product-based companies to reach out
  to their potential customers. By using a variety
  of demonstration methods and techniques, these
  companies aim at increasing their product sales.
  However, apart from better sales, demonstrations
  or demos also provide several other benefits
  like
• Improve company branding and market loyalty
• Increase awareness about the product in the
  market
• Get to know the potential customers and their
  requirements from the products

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How Product Demonstration Can Be Done
Companies opt for different types and methods for
demonstrating their products to the target and
potential customers in the market. Demos
through Sampling Many companies that indulge in
use based products like cosmetics, skin-care,
hair-care, and food give away free samples to the
potential costumers. This helps in giving a user
experience to the customer before they buy the
product. Shopping Centre Promotions It is
another way of promoting and demonstrating the
products to the customer to create product
awareness and brand loyalty. Demos are set up in
the frequently visited shopping malls to reach
out to the customers
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How Companies Go About Marketing
There are two ways a company caries out marketing
plans for their products In-Store Demonstration
Companies These companies organize demonstrations
across various official stores in different
cities for their newly launched products. This
spreads the word of their new products among
their current customers. Merchandising
Companies These are companies that purchase
products from the manufacturing companies and
resell them at comparatively higher rates. The
difference between the cost price and selling
price of the product is the margin for profit.
Most manufacturing companies work with such
organization as it improves sales considerably.
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About ADC Demos

• Established in 2000, ADC Demos was initially
  known as BMFM. The company changed the name of
  its demonstration division to ADC Demos in 2008.
  Ever since the inception of the company ADC Demos
  has aimed at promoting and demonstrating
  Australian products in the market to increase
  sales. They provide a wide range of services
  across various industry niches for their clients.
  A few of these services include
• In-store demonstration
• Merchandising
• Food sampling and demonstration
• Shopping Centre Promotions, to name a few
• They have a professional and highly skilled team
  of demonstrators that take up projects all over
  the country to facilitate product demonstrations.

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