Title: ppt on digital marketing
1DIGITAL MARKETING
ZIMO INFOTECH LLP
2Keypoints
What is digital Marketing benifits of digital
marketing SEO PPC SMM Cntent Writing Digital
Marketing Measurement
3D I G I T A L M A R K E T I N G
Digital marketing refer to sell product and
services through the medium of internet. It
include search engine optimization, social media
marketing, pay per click. Digital Marketing
helps users to grown on internet
4Benifits-
Cost Effective Improved Conversion Rates Higher
Revenues Lead Generation Easy to measure
Instant feedback
5Objective
Reach the Right Audience Improve Conversion Rate
Organic Traffic Volume Reduce Bounce Rate
Engage Your Audience Maximise ROI
6Digital Marketing Tools
Google Trends. Google Keyword Planner
Ahrefs AppAnnie Serpstat SimilarWeb
Buzzsumo Facebook Audience Insights.
7WHAT IS SE O
SEO (Search engine Optimization) is the
technique of optimizing your website in a way to
Rank it on the Top pages of Google by making it
SEO friendly with the use of optimization
practices.
8Running paid Ads on Google to bring the targeted
traffic by showing your business on top of
Google with the use optimized targeted keywords.
9SMM
SMM is technique of running paid Ads on social
media like Facebook, Instagram LinkedIn etc
to increase the reach of your business
bringing target traffic
10CONTENT WRITING
- A Website content writer or web content writer
is a person who specializes in providing
relevant content for websites. Every website has
a specific target audience and requires the most
relevant content to attract business.
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