Digital Marketing: The Complete Guide

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DIGITAL VAISHANVI

• Digital Marketing Guide

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CONTENT

• What is digital marketing?
• Benefits of digital marketing
• SEO
• SMM
• Content Writing
• Digital marketing Measurement

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BENEFITS OF DIGITAL MARKETING

• The most cost effective way of marketing
• Digital marketing is trackable and measurable
  result
• Digital marketing target right audience
• It is global reach
• High return over investment
• Digital marketing generated leads
• Digital marketing reduces marketing expenses
• Digital marketing improve conversion rates
• Digital marketing enables you to make changes as
  you go

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OBJECTIVE

• Digital marketing is all about generating sales
  or capturing leads from the customers whoa are
  searching on the internet for product or service.
• One way to make sure you are found on the web is
  with an optimize digital marketing strategy. Most
  of the digital marketing strategy and companies
  have following objective
• Reaching right audience
• To engage with your audience
• To motivate your audience to take your action
• Maximize return on investment
• Efficient spending on your campaign
• Manage online reputation
• Increase qualified traffic

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SEARCH ENGINE OPTIMIZATION

• SEO is stands for Search Engine Optimization.
• SEO is the process of improving quality and
  quantity of website traffic to a website or web
  page from search engine.
• Search engine optimization is use for the
  increase the rank of the website.
• White hat, black hat and grey hat SEO are types
  of search engine optimization.
• On-page SEO and Off-page SEO are techniques of
  search engine optimization.
• ON-Page optimization is refers to all measures
  that can be taken directly within the website in
  order to improve its position in the search
  rankings.
• OFF-Page SEO is when your website is mentioned
  elsewhere on the web. Off page activity is link
  building activity.

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SOCIAL MEDIA MARKETIGN

• Social media marketing(SMM) is a form of internet
  marketing that utilize social media networking
  website as a marketing tool.
• The goal of SMM is to produce content that user
  will share with their social network to help a
  company increase brand exposer and broaden
  customer reach.
• Advantages
• Increase brand awareness
• More inbound traffic
• Improved search engine ranking
• Higher conversion rate
• Better consumer satisfaction

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CONTENT WRRITING

• A website content writer or web content writer is
  a person who specializes in providing relevant
  content for website.
• Every website has specific target audience and
  requires different type and level of content.
• Advantages and Disadvantages
• You can get lot of work
• Youll get disciplined
• The rates are poor
• Its ghost writing
• Its addictive
• You can practice a lot

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DIGITAL MARKETING AREAS

• SEO(Search Engine Optimization)
• SMO(Social Media Optimization)
• SEM(Search Engine Marketing)
• SMM(Social Media Marketing)

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BENEFITS OF ONLINE MARKETING OVER OFFLINE
MARKETING

• High return on investment(ROI) over online
  marketing
• Target only most interesting audience, pay only
• You can start without sending with small amount
• Advertising your product on specific jour, time
  or day bases
• Fully controlled as per your location, budget and
  time.

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