noraparsonn

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Importance of Marketing your ICO and Marketing
strategies
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What is ICO? A quick brief
ICO- Initial Coin Offering is a fundraising
mechanism, where investors are issued a coin/
token, which they sell to raise funds for their
start-ups. ICO is currently a popularly trending
fundraising method among business entities
because it is highly unregulated. ICOs have
become an integral part of the cryptocurrency
business. It is said that, in the year 2017, ICO
projects collected up to 5.6 billion, and the
amount collected involved about 430 successful
crypto businesses. How to promote your ICO
effectively? Lets find out.
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Drafting Whitepaper A creative/ valuable
whitepaper draft explaining the motive and
benefits of your ICO will gain the customers
trust to invest in your project. The whitepaper
should contain the purpose, what the customers
gain through investing in your project, what are
the solutions it offers to reduce the current
challenges faced in the market, and why choose
your ICO over the existing competitors.
Marketing strategies to make your ICO credible
Website Launching a website that is easily
navigable and designed efficiently will grab the
attention of investors and help them obtain a
complete idea about your ICO. The website should
contain specifics about your ICO and designed in
a user-friendly manner for customers to
understand easily.
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Social media Social media is one of the most
powerful tools for marketing that will reach a
wide range of customers globally. Promoting your
ICO through social media platforms like Facebook,
Reddit, Telegram, Quora channels, and various
other platforms will gain huge traction and will
go a long way in the market.
Marketing strategies to make your ICO credible
Content Marketing A quality, brief content will
help customers understand clearly about
everything they need to know about your project.
You can promote your ICO through engaging,
quality content through blogs, articles, etc.,
explaining your project in detail.
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PR and media Carrying out a press release for
your ICO, through a reliable PR agency and media
exposure will drive the attention of the
customers towards your ICO. This will help in a
big way for the outreach of your project, over
several other existing competitors. A
well-experienced agency will publish the press
release with valuable content, which will make
the customers want to invest in your project.
Marketing strategies to make your ICO credible
Email Marketing Email blasting and newsletters
drafted with every necessary information about
the project will help reach potential investors
all around the world.
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Influencer Marketing Collaborating with popular
celebrities/ influencers, to voice out for your
ICO among various forums will build trust and
credibility among potential investors in the
market.
Marketing strategies to make your ICO credible
Bounty programs Bounty programs are where the
customers are given certain tasks to perform and
will be rewarded accordingly. This will pave way
for them to learn and understand your ICO better,
and elevate their interest in investing in your
project.
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• These are the most crucial marketing strategies
  that will help promote your ICO to a wide range
  of audiences and gain credibility in the market.
  To carry out the promotions successfully, you
  need to walk through certain procedures that
  include, identifying the target audience, ample
  market research, and expert consultation, an
  in-depth analysis of the existing competitors,
  robust marketing structure, etc.!

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West, Chennai, Tamil Nadu 600006.
Singapore Office 51B/52B Circular
Road, Singapore, Singapore - 049406
info_at_blockchainappfactory.com 91 6382 665
366 1 [phone]
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