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MKT 448 Enhance teaching/tutorialrank.com

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For more course tutorials visit www.tutorialrank.com MKT 448 Week 1 Defining Process and Value of Digital Analytics Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics. Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics P’s. Define “optimizing”, “predicting”, and “automating” from a digital analytics perspective. Identify 3 to 5 data culture issues in marketing organizations that include requirements for appropriate labor, technology, and strategy. – PowerPoint PPT presentation

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Title: MKT 448 Enhance teaching/tutorialrank.com


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MKT 448 Enhance teaching/ tutorialrank.com
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MKT 448 Enhance teaching/ tutorialrank.com
MKT 448 Week 1 Defining Process and Value of
Digital Analytics For more course tutorials
visit www.tutorialrank.com   MKT 448 Week 1
Defining Process and Value of Digital
Analytics Write a 1,050- to 1,400-word paper in
which you define the process used to create
marketing and business value using digital
analytics. Summarize the data analytics process
with regard to the Analytics Value Ch
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MKT 448 Enhance teaching/ tutorialrank.com
MKT 448 Week 2 Building a Marketing Case for Data
Analytics For more course tutorials
visit www.tutorialrank.com   MKT 448 Week 2
Building a Marketing Case for Data Analytics You
are the new CMO in charge of migrating an
organization of your choosing toward a
data-driven culture.  You are making a
presentation to your Board of Directors in which
you describe the issues facing marketing
organizations in relation to building a
data-driven culture. Your objective is to define
the business
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MKT 448 Enhance teaching/ tutorialrank.com
MKT 448 Week 3 Dashboards for Monitoring
Conversions For more course tutorials
visit www.tutorialrank.com   MKT 448 Week 3
Dashboards for Monitoring Conversions Resource
Building a Digital Analytics Organization, Ch.
7 Write a 700- to 1,050-word paper in which you
analyze the use of dashboards to monitor
conversion rates. Select a Fortune 500
organization that uses digital marketing.
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MKT 448 Enhance teaching/ tutorialrank.com
MKT 448 Week 3 Data Types and Methodologies (5
Pages) For more course tutorials
visit www.tutorialrank.com   MKT 448 Week 3 Data
Types and Methodologies (5 Pages)
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MKT 448 Enhance teaching/ tutorialrank.com
MKT 448 Week 4 Meaningful Qualitative Digital
Intelligence for Key Performance Indicators For
more course tutorials visit www.tutorialrank.com  
MKT 448 Week 4 Meaningful Qualitative Digital
Intelligence for Key Performance Indicators Write
a 700- to 1,050-word paper in which you describe
methods used to collect and integrate
quantitative and qualitative data that are used
to evaluate customer experience relative to
market growth. Define a market growth issue for
the organization selected by your team in Week 3.
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MKT 448 Enhance teaching/ tutorialrank.com
MKT 448 Week 5 Digital Analytics and Predictive
Analyses For more course tutorials
visit www.tutorialrank.com   MKT 448 Week 5
Digital Analytics and Predictive Analyses Write a
700- to 1,050-word paper in which you evaluate
how digital analytics data can be used together
with predictive analyses to plan customer
response and acquisition through the customer
life cycle. Summarize your findings and
conclusions from your teams Week 4 paper,
describing how data and analytics addresses the
market growth issue and research
question. Research and analyze the marketing and
business value of two of the following topics in
the unified customer
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MKT 448 Enhance teaching/ tutorialrank.com
MKT 448 Week 5 Signature Assignment Methods of
Targeting and Retargeting For more course
tutorials visit www.tutorialrank.com   MKT 448
Week 5 Signature Assignment Methods of Targeting
and Retargeting About Your Signature
Assignment Signature/Benchmark Assignments are
designed to align with specific program student
learning outcome(s) in your program. Program
Student Learning Outcomes are broad statements
that describe what students should know and be
able to do upon completion of their degree.
Signature/Benchmark Assignments are graded with a
grading guide or an automated rubric that allows
the University to
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MKT 448 Enhance teaching/ tutorialrank.com
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