kingmolla

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DIGITAL MARKETING
Presentation by Abhishek Choudhary Roll No -
11 BE (MECH) SSJCE
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WHAT IS DIGITAL MARKETING?
Digital marketing is an term used for the
marketing of products or services using digital
technologies, mainly on the Internet, but also
including mobile phones, display advertising, and
any other digital medium.
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More People Will See Your Ad
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KEY COMPONENTS OF DIGITAL
MARKETING

1. Email Marketing
2. PPC (Pay Per Click) Marketing
3. Social Media Marketing
4. Blogging
5. Affiliate Marketing

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DIGITAL MARKETING OBJECTIVES

• Reaching The Right Audience
• To Motivate Your Audience To Take Action
• Efficient Spending On Your Campaign
• To Increase Brand Awareness
• To Have A Competitive Edge

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MARKETING STRATEGIES

• Pull Marketing
• Websites and Blogs are Pull Marketing Strategies
  Build Websites and Blogs and try to Pull
  Customers
• Ads Company tries to Pull in customers through
  Online Banner
• And Social Media Ads.
• Push Marketing
• Email Campaigns
• Company Offer through your social media account
• Company may Push Information and Promotional
  Material Directly to End Users using Email or
  Social Media Account.

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TRADITIONAL MARKETING DIGITAL V/S KETING MAR
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DIGITAL MARKETING
TRADITIO OVER ARKETING NAL M
DIGITAL MARKETING

• TRADITIONAL MARKETING
• TV Ads, Print Media, Hoarding, Radio.
• Hoarding Ads are generally more

• Social Media, Email, Mobile Apps,

Websites

• Cheap Banner Ads on Social

Expensive
Media

• Not much Effective when it comes to

• We can easily target our Audience
• Worldwide Marketing is Possible

Target Audience

• Marketing ia limited to a Specific

• We can directly contact to

Region

• Customers
• Products are Available 24x7

• Direct Contact to Customer can be

Complicated

• Customer can easily reach

• Customer have to wait for the store to

Product with One-Click
open
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LIMITATIONS OF DIGITAL MARKETING

• Lack of Transparency. Cannot trust product on
  basis of photo
• Easier to have Outdated Information
• Many web visitors are Amateurs who cannot buy
• Due to cheap rate, competition Increases from
  Under dogs
• Lot of Distraction on Social Media
• Cannot reach Rural Areas. Lack of technical
  structures
• Fear of Credit Card Fraud

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DIGITAL MARKETING FUTURE

• Strength of Internet as Marketing Medium
  Outweighs the Negatives
• The number of People visiting Social Media is
  Increasing Every Year
• Customer wants more Comfort
• Digital goods are getting cheaper

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EXAMPLES OF DIGITAL MARKETING
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CLOSING
There are many pros and cons of internet
marketing. Its important to consider each when
creating your marketing strategy.
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THANK YOU