Seo, PPC,SEM, Digital Internet Marketing

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SEO Training Institute (A Division of IPB
Infoservices Pvt. Ltd.)

Make career in internet marketing like never
before Get the intelligent quotient
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Introduction

• SEO Training Institute Training arm of IPB
  Infoservices Pvt. Ltd
• Establishment 2007 at Gurgaon , Mumbai (India).
  
• Expertise Web, Software, Training, Automation
  Engineering
• Presence in India Corporate Office at Gurgaon,
  Branch offices at Mumbai and Jaipur (2011).

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What is Internet Marketing ?

• Web Marketing ,Online Marketing , E-Marketing
  Digital Media Marketing
• Internet Marketing, also known
  as marketing of products or services over
  the Internet. It is not only referred
  to marketing on the Internet, but also
  includes marketing via e-mail and wireless media.
  
• Internet marketing also refers to the
  placement of media along many different stages of
  the customer engagement cycle through search
  engine marketing (SEM), search engine
  optimization(SEO), banner ads on specific
  websites, email marketing, Mobile advertising etc.

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Modules of Internet Marketing

• SEO (Search Engine Optimization)
• Online Branding
• SEM (Search Engine Marketing)
• SMO (Social Media Optimization)
• SMM (Social Media Marketing)

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SEO (Search Engine Optimization)

• SEO or Search Engine Optimization is the process
  of increasing the amount of visitors to a website
  by obtaining a high-ranking placement in the
  search results page of all Search Engine like
  Google, Yahoo, MSN, Bing etc.
• Why Does it Matters ?
• Reach people who are specifically seeking your
  information and products
• Investment in SEO provides on-going streams of
  relevant website traffic

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SEM (Search Engine Marketing)

• The paid Internet Marketing carried out on
  Search Engines is referred to as Search Engine
  Marketing or Pay Per Click. In this form of
  Marketing, results in the form of visits to the
  website, are almost immediate.
• Google Adwords
• Google Adsense

Paying to be Here
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SMO (Social Media Optimization)

• Social media optimization refers to
  optimizing your websites and content in terms of
  sharing across social media and network sites. 
• Why Social Media Matters ?
• Communicate with and gain insights
• from target customers
• Social media provides tremendous reach
• at a fraction the cost of traditional
• marketing methods
• Create awareness and buzz around your
• brand service or product

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SMM (Social Media Marketing)

• Easily accessible to anyone with internet access.
• Social Media communication fosters brand
  awareness improved customer service.
• Relatively inexpensive platform for organizations
  to implement marketing campaigns.
• Successful social media marketing campaigns
  attract links, and as a result, enhance SEO
  efforts.

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DIFFERENCE

• Internet Marketing

• Traditional Marketing

• Can promote internationally.
• Economical and fast way to promote product.
• Cost-Effective for promoting product globally.
• Your product or service is 24 X 7 advertising.
• Effective mode of tracking investment.
• High Conversion rate .

• Limited to Particular region.
• Expensive and takes more time to promote product.
• Expensive and time consuming process for
  traditional marketing.
• That is not possible in traditional marketing.
• Not Possible.
• Conversion rate low.

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If you have more money than brains,
use outbound marketing. If you have more brains
than money, use inbound marketingGuy
Kawasaki
vs.
Budget

Brain
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CARRER In Internet Marketing

• High demand for SEO services i.e. great career
  opportunity (Marketing Communications, Corporate
  Communications, Digital Marketing, Corporate
  Marketing)
• Entrepreneurship Can start your own business.
• Knowledge of Programming Language not required
  like C, dot net, PHP.

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People who made it big
Thilak Raj Rao Tech Buzz  www.tech-buzz.net Why
Thilak Matters Thilak Raj Rao is a 18 year old
collage drop out earning 1000's every month from
his tech blog. Thilak has been online with his
website for 2 years now but was a internet addict
following the top technology websites on the net
ASHLEY QUALLS WhatEverLife  www.WhatEverLife.com
Why Ashley Qualls Matters Ashley Qualls who is
already a multi-millionaire, and has taken the
young entrepreneurs world by storm.Aged just 14,
Ashley created WhatEverLife.com, a Myspace
layouts site aimed at the female demographic, the
site now gets over 250,000 visitors every single
day, which is more than teen magazines such as
Teen Vogue, Seventeen Cosmogirl
combined.Ashley doesnt charge users to use the
site, instead, she strategically places ads on
the site, and around 60 of her monthly income
comes from  www.WhatEverLife.com
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Campus Connect

• Specially designed courses
• Live project training
• Saving the time and money
• Training by professional
• Flexible time
• 100 Placement assistance

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Why Only we ?

• Online Training
• Alumni Corner
• Live project exposure
• We give 100 job assistance to students through
  allied concern www.jobexpertsindia.com
• Training by highly - technically qualified
  professionals
• Flexi courses available which are tailor made as
  per the individual needs of a student.

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SEO Training Institute (A Division of IPB
Infoservices Pvt. Ltd.)
Corporate Office C-1049, Sushant Lok - I Near
Vyapar Kendra Gurgaon 122002 (Haryana), INDIA
Branch Offices
Office No 11-12, Vasundhara CHS, Sector 8, OPP-
3 Star Hotel, Kharghar, Navi Mumbai - 410210
5-A Tilak Bhawan Tilak Marg JAIPUR 302004
(Rajasthan) INDIA
www.ipbinfoservices.com
www.seotraininginstitute.in