Internet marketing training program by IT People

1
Digital Marketing Course
2
ITPeople - Digital Marketing Course

• IT People cover all 16 modules under the
  training programe of Digital marketing.
• No matter you are searching a Job, want to do
  work from home as freelancer or running your own
  business, our unique and practical method of
  training provide you confident way of learning
  digital marketing. Each trainee get one single
  project during the training and even after the
  training if interested can work on the same
  project also.
• If you have your own project for SEO, or you
  have any concept we will help you to develope the
  concept. With the adsense blogging and affiliate
  marketing you can earn huge money.

3
Course Modules

• 1) Digital Marketing Overview
• 2) Planning Development of website
• 3) Search Engine Optimization
• 4) Search Engine Advertising
• 5) Social Media Marketing
• 6) Lead Generation For Business
• 7) Online Advertising
• 8) SMS Email Marketing
• 9) Ecommerce Marketing
• 10) Google Analytics

4
Course Content

• Introduction of Digital Marketing
• Digital Marketing Concepts
• Search Engines Basics
• How Search Engine Works
• Websites vs Portals
• Page rank
• Website Architecture
• Website Designing Basics
• Domain, Hosting
• SWOT analysis of website
• Target Segmentation
• Search Engine Optimization
• Onpage SEO Offpage SEO
• Meta Tags
• Creating Sitemaps
• Creating Robots file
• Optimize SEO Content

• Canonical Implementation
• Keyword Research
• Keyword Density
• Google Webmaster Tools
• Search Engine Submission
• Online PR
• Link Building
• Case Study of White Hat SEO
• Case Study of Black Hat SEO
• Case Study of Grey Hat SEO
• Google Sandbox Effect
• Image Optimization
• Introduction of PPC (Pay Per Click)
• How PPC Works
• PPC Campaign Design
• Keywords Research
• Traffic Estimator Tool

continue.
5

• Ad Groups Setup
• Budget, Billing, Reporting Techniques
• Google Analytics Setup
• Analytics Tracking Code Setup
• Role of Analytics in PPC
• Conversion Tracking
• Introduction of affiliate marketing
• The role of merchant affiliate
• Creating the affiliate network
• Promoting the affiliate program
• Collecting emails
• Email marketing
• Keyword optimization
• Analysis performance
• Introduction of Social Media Marketing
• SMO with Search Engine Optimization
• Facebook Fan Page Creation
• Facebook Ads Segmentation

• Design fan page
• Create tabs
• Twitter Account creation
• Twitter Design
• How to tweet?
• Youtube Channel create
• Channel Design
• Video creation with slides
• Slide Video Creation Optimization
• Google
• Blog Setup
• Blog Design
• Blogging Article Methods
• Blog Marketing
• Google Adsense setup integration
• Goggle Adsense Guidelines
• Google Analytics
• Local Search Optimization

continue..
6

• Latest Search Engine Algorithms
• Reputation Management
• Pay Per Click
• Website Designing
• Website Development
• Duration and Fees Week Days - 72 Hours ( 12
  Weeks)
• Week End -
  72 Hours (15 Weeks)
• Fees Rs. 16,000/-
  12.3 Taxes

7
For more details contact ITPeople D-98/2, 1st
Floor, Gali No. 4, Near Laxmi nagar Metro
Station, Laxmi Nagar, Delhi -110092. Nearest Land
Mark- Spice Showroom Email ID
info_at_itpeoplenet.com Ph 91-11-42418334, Mobile
91-987-17-11-645