Best Tips for Generating Insurance Leads

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Tips for Generating Insurance Leads
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Are you responsible for generating your own
insurance leads?
Insurance lead generation can be tough, and
requires investing time and often money.
Consistently generating quality leads through
online forms, in-person events, or old fashioned
networking isnt easy.
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Today's Discussion
Outline of Topics
1. Create a website chock full of value 2.
Publish content 3. Optimize for search 4. Offer
lead magnets 5. Make videos 6. Offer interactive
tools and content 7. Local directories 8.
Contribute to forums 9. Get customer reviews 10.
Offer a chatbot
11. Get active on social media 12. Conduct
seminars 13. Promote referral programs 14.
Network 15. Buy leads 16. Knock on doors
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1. Create a website chock full of value

Your website lies at the heart of your
lead-generation strategy. Your goal is to convert
visitors to leads. Create a clean site that is
informative and easy to navigate featuring calls
to action that make it easy for potential clients
to quickly find what they need.
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2. Publish Content
For insurance plans and services, consumers
depend on the internet and type their questions
into search engines. They will only find you
and the advice you need to give if you publish
a steady stream of useful content.

• Weve found one of the most effective ways to
  market our insurance agency is through blog
  posting.
• Insurance consumers have many questions about the
  insurance products they are considering.
• By creating blog posts that add value by
  thoroughly answering common insurance related
  questions, potential consumers will view you as a
  credible source and will often contact your
  agency when they get closer to making a
  purchasing decision.

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3. Optimize for search
Your site should feature a blog or articles
setting you up as an expert in the industry.
Discover how search engine optimization (SEO)
concepts can be applied to your posts with
keyword analysis and on-page optimization. This
will increase your search results ranking chances
and drive your website visitors.
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4. Offer lead magnets

• Create content that requires interested prospects
  to complete a contact form so you can follow-up
  on the lead and build an email list. Agency
  Nation recommends offering lead magnets such as
• Checklists
• Webinars
• Reports
• White papers
• Detailed guides
• Case studies

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5. Make videos
You dont need to invest in cameras and studio
equipment to make informative videos that attract
buyers and win their trust. Your smart phone does
the trick. Tackle an important topic or answer a
common question and post your videos on your
website and social media pages. Show off your
personality. The goal is to get people to connect
with you on an emotional level.
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6. Offer interactive tools and content
There are many ways to employ this strategy.
Insurance agents can provide quick and easy tools
think quizzes, calculators, and quote
generators.
This life insurance calculator offered at
SimplyInsurance.com not only helps prospects help
themselves, it also delivers useful information
about your insurance sales leads.
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7. Local directories
Claim listings for your agency on local
directories such as Yelp, Facebook Places,
Yahoo!, Bing Places, LinkedIn, and
Whitepages. Most importantly, leverage the power
of local SEO by claiming and optimizing a listing
with Google My Business, a free directory of
local businesses. Its any easy process that
enables your business to appear in local searches.
A search for health insurance agents near me
produced the Google listing above, for example.
Google My Business listings placed these
agencies here .
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8. Contribute to forums
Join insurance-related forums where people ask
questions and become a knowledge resource.
Position yourself as an industry professional
delivering helpful answers.
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9. Get customer reviews
Insurance is a perfect example of a service-based
business that benefits from genuine customer
reviews. The words of happy customers validate
your business. Ask for reviews on your site and
via a Yelp account. Display the ones you collect
prominently.
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10. Offer a chatbot
Make your website a 24/7 resource with chat
functionality.

• Researching live chat or chatbot solutions to fit
  your needs.

• Configuring triggers and greetings to engage
  first-time visitors.

• Helping your visitors with quotes and information
  theyll value.

• Allocating staff to chat with interested site
  visitors.

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11. Get active on social media
Make social media a part of your marketing
efforts to increase your agencys reach, build
relationships, and possibly even generate new
business. Here are some ways to achieve this

• Target smart  Learn which social networks are
  most frequented by your clients and focus on
  them.
• Offer useful content  Make the content you share
  relevant to the customers you serve.
• Be consistent  Your social efforts go further
  faster when you have a steady presence
• Think visual  Use rich media, including images
  and video, with your content to increase interest
  and interaction.
• Start conversations  Interact with followers and
  try to create dialogue. Respond to every comment
  or inquiry posted on your page.
• Stay on brand  Establish an image and voice for
  your company and continue to develop it according
  to your brand.

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12. Conduct seminars
13. Promote referral programs
Your options here are many. You might host a
basic informative seminar about insurance options
for potential clients or sponsor events about a
specific topic for a specific audience.
Referrals are a practical and easy way to
generate new business. Ask satisfied clients for
referrals.
15. Buy leads
14. Network
Some companies specialize in selling insurance
sales leads to insurance agents. You determine
your location, specify your attributes, place an
order, and receive a stack of leads. The good
news unlike getting leads from an employer
youll pay no commission. Exclusive leads are
often available, but youll pay far more for
them. 
Networking is all-important to your business.
Your city or town is likely to have networking gro
ups where professionals from different industries
meet regularly to socialize, swap strategies and
refer business to each other. Find these groups
and get involved. Be patient.
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16. Knock on doors

• In a video featured on Agency Nation, Troy
  Thompson of Pinnacle Insurance claims when he
  goes door-to-door for just one hour he quotes
  three policies and sells one.
• He offers four reasons why he swears by going
  door-to-door
• There are no costs.
• You make personal connections.
• You can self-underwrite you can skip
  properties that offer visual warnings not to
  knock.
• The leads are hot.

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