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How to Choose a Corporate Video Production
Company to Unlock Your Businesss Potential

• https//goodmanlantern.com/

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As any marketer knows, the landscape is
constantly changing and evolving. You need to
know the latest trends to stay ahead of the
curve. One of the biggest trends in digital
marketing is the use of video. Video is a
powerful tool that can help engage audiences.
Theres a proliferation of video across digital
platforms. According to a study by Hubspot,
one-third of all marketers worldwide plan to
invest in video production alone to boost
marketing efforts. Thats why corporate video
production services are becoming a highly
sought-after commodity. Corporate videos can help
to promote and sell products or services, raise
brand awareness, and build trust and credibility.
If youre looking to get ahead of your
competition, investing in corporate video
production services is wise.
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What is Corporate Video?

• A corporate video is a marketing video created by
  and for a company. These videos can promote
  products or services, increase brand awareness,
  or provide company information.

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Corporate videos are typically much longer than
other marketing videos, often including
interviews with company executives, employees, or
customers. In addition, corporate videos often
have a polished look and feel, as professional
video production companies typically produce
them. While corporate videos can be costly to
produce, they can be an extremely effective
marketing tool for businesses of all sizes. A
video is worth a million words, which recent
statistics in the digital marketing landscape
have proved. The use of video for marketing
purposes has increased manifold, with big brands
investing large percentages of their marketing
budgets towards this medium. Hubspots state of
marketing report reveals that over 70 of
companies want to invest in creating corporate
videos to increase their visibility.
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The reason is simple videos are engaging, easy
to consume on the go, entertaining, and most
importantly, they leave a lasting impression on
the viewers minds. Videos have the potential to
go viral, which some brands have exploited
perfectly, resulting in exceptional
ROIs. Corporate videos come in all shapes and
sizes. You can use them to communicate internally
with employees or externally with customers and
clients. The content is tailored for a specific
audience, distinguishing it from traditional
video advertising.
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Corporate videography focuses more on your
companys brand or culture than product
advertising. They can provide an overview of your
company, introduce new products or services,
showcase customer testimonials, or promote
employee morale. When done well, corporate
videos are an excellent way to build trust and
credibility with your audience.
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Types of Corporate Videos

• Training tutorials
• Educational and informative videos
• Promotional videos
• Internal communication videos
• Company profile videos
• Demonstration videos
• Corporate social responsibility videos
• Recruitment videos
• Social media videos
• Testimonial videos

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The Benefits of Corporate Videos

• Corporate videos provide many benefits for
  businesses.
• Firstly, theyre an extremely effective marketing
  tool. A well-made corporate video can reach a
  large audience quickly and generate a lot of
  interest in a company or product.

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Secondly, corporate videos can serve multiple
roles at the same time. For example, you can use
them as marketing tools and employee training
materials. Thirdly, corporate videos tend to be
highly engaging and can capture viewers
attention. This makes them ideal for delivering
important messages you want people to remember.
Finally, corporate videos are relatively easy
and cost-effective, making them a great option
for businesses of all sizes.
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In conclusion, corporate videos offer a wide
range of benefits for businesses. From increasing
brand awareness to serving multiple purposes at
once, corporate videos can be extremely valuable
assets. If youre considering creating a
corporate video for your business, keep these
advantages in mind to make the most of your
investment.
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Using a Corporate Video Production Agency

• In this day and age, anyone can create a video.
  But not everyone can produce a high-quality,
  professional-looking video. If you need corporate
  video services, its best to partner with an
  established corporate video production company.
• Corporate video production companies have the
  experience and expertise to produce high-quality
  videos that meet your specific needs and
  objectives. Theyll work with you to understand
  your brand and target audience. Then, theyll
  develop a concept and script that aligns with
  your goals.
• In addition, theyll have access to
  professional-grade equipment and editing
  software. As a result, your final product will be
  polished and professional. While it may cost more
  to partner with a corporate video production
  agency, the investment will be worth it when you
  see the finished product.

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The Process Behind Corporate Video Production
Services

• 1. Pre-Production
• Pre-production is the first phase of video
  production, and its all about planning and
  preparation. In this phase, youll develop an
  idea for a video and start to put together a team
  to help you make it. Youll also need to choose a
  location, gather any props or costumes needed,
  and start planning the shot list.

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This is a crucial phase of production, as it will
determine the look and feel of your final video.
If you take the time to do it right, you can
ensure your video turns out exactly how you want
it to. Need help figuring out where to start?
Scriptwriting is one of the main objectives of
this phase and can make or break your video. Its
important to learn about effective scriptwriting
before jumping into action.
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2. Production The filming stage is when the
camera crew will begin recording all the footage
for your corporate video according to your
script. Theyll consider various lighting,
angles, and location elements to make the video
production more compelling. The footage doesnt
have to be perfect at this stage because it can
be edited in post-production. However, its
still crucial to have a general direction and
plan for the corporate video to ensure it turns
out how you want it to. Therefore, working with a
corporate video production company can be
extremely beneficial in ensuring that your final
product is of the highest quality.
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3. Post-Production The editing process is where
the story comes to life. The editor will take all
the recorded footage and start piecing it
together according to the script. Theyll also
add music, sound effects, and graphics. The goal
is to create a corporate video thats informative
and entertaining. The editor will also ensure
that the video flows smoothly and that there are
no dead spots. This is a critical step in the
corporate video production process, so working
with a professional team with experience is
important.
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4 Advantages of Hiring a Business Video
Production Services

• 1. Quality Software and Content
• When you want your event or project to be
  captured in the best way possible, you need to
  work with a video production company that uses
  the latest technology. These companies are always
  looking for new and better ways to deliver
  results, and theyre always investing in the
  latest equipment. You can be sure youre getting
  the best possible results.

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In addition, the best video production companies
are dependable. Theyll only commit to a project
if theyre certain they can deliver on their
promises. Consequently, you can relax and enjoy
your event without worrying about whether or not
the video will turn out well.
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2. Professional Insight

• Working with an in-house production team may
  initially seem like a smart idea. After all, you
  have more control over the process and can ensure
  your team does things your way.
• However, this can also lead to stifled
  creativity. It can be difficult to see outside
  the box when everyone is on the same team.
  Bringing in someone from outside offers a fresh
  perspective that can lead to more innovative
  solutions.
• In addition, working with a partner can help to
  build new relationships and expand your network.
  Ultimately, there are many benefits to working
  with a partner on production projects.

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3. Long-Term Savings

• When you produce a corporate video in-house, you
  incur many expenses that you might not have
  considered. Youll need to set aside a budget for
  thousands of dollars. Youll have to hire experts
  and retain them on your payroll. Consider the
  perks they will bring, insurance, office space,
  and all other costs, and youll appreciate the
  importance of custom video production.
• You can save a great deal of money and hassle by
  outsourcing your video production needs. When you
  work with a professional video production
  company, you can be assured that your video will
  be of the highest quality. Plus, you wont have
  to worry about any logistics associated with
  video production. You can focus on your business
  while leaving video production to experts.

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4. Efficient Turnaround

• In todays business world, time is a precious
  commodity. With the constant demands of the
  digital age, ensuring that your marketing efforts
  are focused and executed efficiently is more
  important than ever.

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One way to ensure this is to partner with an
experienced corporate video production agency.
These professionals can save you valuable time by
handling all the logistics and details involved
in creating high-quality video content. In
addition, theyll have the expertise and
knowledge needed to produce a finished product
that accurately reflects your brand and helps you
achieve your desired results. Whether youre
looking to increase brand awareness or drive
sales, working with a corporate video production
firm can help you get the most out of your
marketing budget and reach your goals promptly.
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How to Choose the Best Corporate Video Production
Agency

• Hiring a professional team is a substantial
  investment when creating promotional videos for
  your business. However, its an investment that
  can be well worth it if you end up with a
  high-quality product that effectively markets
  your company.

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Yet choosing a production company can be risky
business. You must consider a lot of factors. As
such, its important to do your homework to
ensure that you choose a reputable and reliable
company that will meet your needs and likewise
deliver a superior product. Here are a few tips
to help you make the best choice for your
business 1. Define your goals for the video.
What do you want it to achieve? Who is your
target audience? Answering these questions will
help you narrow your search and find companies
that specialise in producing the type of video
you need.
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2. Ask for referrals from trusted sources. Ask
for their recommendation if you know someone who
has used a production company. You can also check
online review sites to see what others have said
about various companies. 3. Get quotes from
multiple companies. Once youve identified a few
promising options, get quotes from each to
compare prices and services. 4. Make sure the
company is reputable and has a good track record.
Check out their latest projects or ask them for
case studies. Also, be sure to read the fine
print before signing any contracts.
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By following these tips, you can increase your
chances of choosing a video production company
that will create a high-quality promotional video
for your business. Goodman Lantern is a
dedicated corporate video production agency with
a team of experts worldwide. With globalised
knowledge, insight, and experience, we can help
bring your corporate video concepts to life and
drive results.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/