Title: Predictable Marketing
1A LITTLE ABOUT PREDICTABLE MARKETING
80 of the buying process is over before the
?rst sales touch. - Chartered Institute of
Marketing (CIM) Marketing Benchmark Report, 2018
2Inbound Marketing has never been more important
Predictable Marketing helps generate revenue and
supports your growth ambitions through integrated
marketing campaigns. We work with you to
generate quali?ed opportunities for your sales
team and help them convert them to paying
customers too.
Lets build a sales pipeline that generates
revenue We start with your business goals
understanding you, your customers, the goals of
your business, competition, the growth ambition
and how you get business leads today. Once we
understand that, we can see exactly how you can
have the greatest impact and generate a sales
pipeline that fuels your growth. This might be a
workshop with key members of your sales
organisation, directors and marketing leaders or
a over coffee discussion. Here are the typical
stages of an engagement although all offering are
available stand-alone too.
3What are your business goals?
Discovery Strategy Most of the businesses we
have helped had burnt their ?ngers and their
marketing budget either with web design agencies,
paid adverts, telemarketing campaigns or social
media without any real return on investment. We
start by identifying your customers,
understanding their journey and pain points and
carefully carve the way for them to come to you
via their preferred media -email, web, social,
phone or to an event. At discovery stage - we
uncover why your customers buy from you, what is
the value of your services/solutions/products.
This is forms the foundation of your marketing
messaging. At strategy stage - We create an
integrated campaign plan running across selected
media which would be most effective in achieving
your goals. This plan is made available to you as
project plan.
4How you can achieve growth?
Implementation of Marketing Campaigns After we
know what are your goals and have drafted a plan
to get there, its all about implementation. We
will implement marketing campaigns via various
selected media - email, web, social,
telemarketing, PR, events. Integrated campaigns
run across media selected on the basis of your
audience and messaging. These campaigns are
designed to attract, engage, nurture and convert
your prospects to paying customers. We will
continuously monitor the progress of the
campaigns, measure results, make changes to
increase effectiveness to ensure you get the
best returns from your marketing investment. In
all projects we aim to achieve a Predictable
Marketing Model where you can calculate your
return on marketing investment.
5Predictable Marketing generates
Neetika undertook copywriting for the
a sales pipeline of average
digital solutions section on our website.
250K per month with every 1 in
She took ownership of the project from
4 leads closed to sales.
day one, not limiting herself to the copy, but
also contributing to the SEO, CTAs and customer
journey on our website. Due to her experience in
the digital solutions market, she was able to
help shape the brief, contribute ideas and
write with con?dence.
Nick Scarff - Managing Director, Data Capture
Solutions (A neopost company)
Feroze Engineer - Marketing Manager, Xenith
Document Systems
6Our Team
We are a close team of marketing, sales and
training professionals based in Greater London
area. We are passionate about marketing and are
on a mission to prove that marketing is a
revenue generating engine and not a cost centre.
Skilled in marketing strategy, planning, email
marketing, web design, SEO optimisation, paid
marketing, social media management, online PR,
events management, video/animation and sales -
marketing alignment training. So whatever media
your customer prefers we will meet them there!
7Our Customers
8So what's next?
Well that's up to you, but if you like what you
saw here, we'd really love to work together so
let's continue the conversation and set up your
free marketing audit.
neetikak_at_predictable-marketing.co.uk
predictable-marketing.co.uk
44 07542928306