Title: Gaming Marketing Automation And Multiplayer Game Development
1Omni-Channel DevelopmentMarketing Automation
Platform
2Agenda
3Current Trends in Gaming
4The Gaming Devices Breakdown
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
5Current Gaming Trends
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
6Current Gaming Trends
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
7Current Gaming Trends
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
8Use Cases in Gaming
9User Acquisition
- Allow users to invite friends from their
phonebook for better competition - Social connect to add friends and share
leaderboards across social media platforms - Allow hints, in-app items and other help in
exchange of new users with in-app referrals - Get inspired from the topmost segment of your
users and target similar people on Facebook
10Engagement
- Inspire the gamers to play more, win more and
always stay on top in social leaderboards - Reward the players with incentives, tokens, or
extra lives on completing any gaming event - Get them to compete with their friends by
inviting them from social media platforms - Enable social sharing of all the moments,
achievements or on completing any major event - Implement real-time in-app chat for superior
engagement
11Retention
- Never lose the interest of your users by
launching campaigns on all channels including
push, email and in-app messages - Target the users who have uninstalled the game on
Facebook with attractive offers to bring them
back - Predict the propensity of the users to uninstall
the game and send personalized notifications to
re-engage them
12Conversion
- A/B test push notifications to experiment and
track which variant drives better open rates - Grow your revenue with quick and easy
implementation of in-app purchases - Diminish cart abandonments by sending right
message at the right time to ensure consistent
purchases
13Predictive Marketing
- Forecast the propensity of uninstalls and bring
these users back with targeted campaigns - Gain insights on the levels/screens your users
will get stuck and push relevant info to them - Taking behavioral attributes into account
optimize and enhance games to drive better
conversions and in-app purchases
14ShepHertz App42 Platform Overview
15Why ShepHertz
- - One Stop solution
- Omni-channel Platform Supports 18 Native
Platforms - Big Data - Leverage Real time data generated by
New age devices as well offline - Time To Market - Launch use cases in hours than
in weeks - End-to-End Solution - Single provider which
offers you all the services with committed SLAs
and transparent/predictable pricing - API driven so existing investments does not get
wasted. - Dependency of CMOs, Marketing Product Heads on
Tech is removed - Expose protected resources as APIs To Partner
Apps and systems - Deployment Model Public, Dedicated, Hybrid
OnPremise
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17Continual Transformation Environment to build
Omni-Channel Apps
Launch Use Cases Campaigns on Omni-Channels
Mobile, Web, Social, IoT, Wearables, TV,
Kiosks/ATMs
Backend API Services
Gamification
Automation Actionable BigData
Integrate with other Apps by Exposing APIs
Big Data
App Behavior
Legacy Apps
Real Time
Offline
Transactional
External Apps
Unstructured
18App42 Cloud API - Services
19Actionable BigData- Everything you need to grow
your App
20Verticals
21Server Locations
22ShepHertz App42 Platform Deep Dive
23App42 Cloud Ecosystem
800 APIs 30 Cloud Services
Actionable BigData
Realtime Messaging System
API Management
IaaS Providers IBM, vCloud Air, AWS, Azure
Hybrid
Enterprise OnPremise
24Real-time Actionable Analytics
25App42 Actionable Analytics
26App Engagement and Retention
e.g. - Trigger In-App Message if a User stays on
a page for more than 30 seconds
27Behavioural Segmentation
e.g. - Users of Age 25 from New Jersey who
started the App today but did not make a purchase
Advanced Segmentation based on Multiple Events
and User Properties
28Event Based Achievements
- Create achievements based on certain events to
increase user recognition and easy engagement - Assign badges as soon as users do those events
- Get to be creative in the badge design and names
29Session Event Tracking
APP SESSION
DROP-OFF POINTS
EXIT POINT
ENTRY POINT
Send information on DEALS
Send RECOMMENDATIONS
Send information on OFFER S
Engaging the user during these in-session drop
off points based on real-time analytics
(Enhancing in-app Personalization)
Engaging the user at the exit point based on his
current session activity
Engaging the user at the entry point (can be
based on past session)
30Campaigns
- Run Ad Campaigns
- Set Real time In-App triggers to boost Conversion
- Run Retention Campaigns
- Schedule highly targeted Push Notifications
- Run Chain Campaigns to progressively bring Users
down the Sales Funnel
To run chain campaigns
- Another Event
- A/B Test
- Custom Code
- URL
31Dashboard
- Comprehensive Dashboard
- Customizable
- Daily Metrics Mails
- Deep dive based on interest
32Omni-Channel Dashboard
- Real-time App Installs
- Current Active Users
- Average Session Time
- Total current events
33Web Push Notifications
- Ability to Add Channels The greatest thing about
triggering the opt-in box to the user to click on
allow or block is that you can enable them to
choose the channels they would like to subscribe
to instead of opting for all the notifications. - User Segmentation In addition to enabling the
users to choose channels, you can also segment
them according to their demographics, behavior,
activities, device type, etc. This further
enhances your targeting and increases the
conversion of your push messages up to 75. - Push Automation It is difficult to send out web
push manually every time your user does any
desired event. With the ability of marketing
automation tools, you can create events that you
consider are important and you may go ahead and
create campaigns based on those events.
34Unified Notifications
- Target customers based on User Behavior, Events
Properties, Offline Data - Rich Notifications
- Classification of users Predictive
- Schedule
- Campaign Based
- Personalized
- A/B Test
- Geo Target/ Geo Fencing
- Configure Badge Sound
35Push Geo-Targeting Campaign Management
- Push Campaign for Geo Targeting
- Interactive map for selecting the users in a
particular location - Select Country, State, City to send targeted push
- Getting Geo location of various users and then
segmenting them to send targeted Push messages - Campaigns can be built for automated targeting to
the users on the specific geo locations
36Push Geo-Fencing Campaign Management
- Push Campaign for Geo Fencing
- Interactive map to select the multiple Geo Fences
- A fence can be as small as 50 meters (Close to
SBI Banks or ATMs) - Users can be targeted based on following cases
- Entering the fenced area
- Exiting the fenced area
- Dwelling inside the fenced area
37Define Multi-level Segmentation
38Insights Active Users (DAU, WAU, MAU) Set Goals
Get trigger mail
39Insights - Funnel Analysis
- Create user flows - track drop off points
Target - Get accurate analysis of the screens where users
mostly lose interest - Create specific campaigns to target them to move
them further into the funnel for increased
conversions
40Insights - Cohort Analytics Retention Marketing
- Track returning users with smart cohort analytics
- Analyze the days having majority of non-returning
users - Monitor the activities accordingly
- Plan personalized campaigns to bring them before
they churn
41Insights Avg. Session
42Insights Installs Un-Installs
43Campaign Push, InApp, Survey, Social Post,
Email, Virality, Lead Generation
44Campaign - Push
- Event based rich push notifications (include
HTML, images, sound and badges, videos) - Geo-target people with location based push
notifications - Create unlimited geo-fences across the world and
run campaigns on people entering, exiting or
dwelling for sometime in the fence - Run experiments on your push notifications with
A/B/n testing to try out different copies, CTAs
and graphics to see which one works best
45In-app referrals
- Implement growth hack in-app referral campaigns
without any coding effort - Choose among multiple sharing platforms
- Target users based on different segments to boost
user acquisition
46On Demand Targeting
47Effectiveness Compare Campaigns
48Predictive Analytics
Supports Classification, Regression, Anomaly
Detection, Clustering
- Features
- Increase Conversion, reduce Churn
- Define your Churn/Convert condition
- Bucket your customers into High, Medium or Low
likelihood of Churn/Conversion - Know your bucketed customers related activities
- Know your bucketed customers related user
attributes - Take preventive action on bucketed segments to
reduce churn or increase conversion - Identify Problem Areas
- Retain customer loyalty
Predict
Analyze
Target
- Define your Churn/Convert condition
- Get the users likelihood of Churn or Convert
- Know the reason of Churn or Conversion by
looking at similar customers related activities - Know the type of customers who are churning or
converting by looking at similar customers
attributes
- Target the segments by taking appropriate actions
- Send Push notifications, In-App Campaign or take
other actions to reduce churn or increase
conversion
49Prediction Analysis
50Remarketing - Facebook
Added to custom list based on in-app actions
User interacts with your app/web
Sees Remarketing ad on Facebook offering benefits
and suggestions
User leaves
Banner prompts that user to return to your app/web
Completes the activities or takes further actions
51Remarketing
52Thank You