Google Algorithm Update

1
Google Algorithm Updates

• Spyrosys Presents..

https//www.spyrosys.com
2

• 1. Introduction.
• 2. Google Algorithm Updates.
• Panda...
• Penguin
• Hummingbird..
• Mobile.
• 3. Conclusion..

https//www.spyrosys.com
3
Introduction..

• With the change in time and growth in technology,
  the need for the internet and the use of search
  engines in daily life have increased greatly.
  With the increasing use of search engine to
  attain information and data, the use of this
  search engine changed from being informative to a
  medium to promote business. Creating different
  sites and pages online with an aim to promote and
  attract the attention of users is one main use of
  search engine in this era.

https//www.spyrosys.com
4
Google Algorithm Updates

• Google updates its algorithm in ranking a page or
  site almost every day it is very important for
  the service providers to follow the updates to
  provide the users with the best service in the
  field of search engine optimization. Most of the
  updates are very small that no one notices it
  while there are updates that would completely
  affect the SERPs. Given below are the latest and
  the most important Google updates that affected
  the SERPs in recent years.
• Panda
• Penguin
• Hummingbird
• Mobile

https//www.spyrosys.com
5
Panda

• Launched on 24th February 2011
• Use Identifies duplicate content, plagiarized
  content, spam and keyword stuffing.
• The way of execution The update, panda allots a
  quality score to the web pages which is used as
  the ranking factor in SERP. To be specific the
  update panda was a filter which was developed
  instead of being a part of the Google algorithm.
  The filter developed in the year 2011 was later
  incorporated into the algorithm in the year 2016.
  With the panda rollouts becoming steadier, the
  action of penalty and recovery are made faster.

https//www.spyrosys.com
6
2. Penguin

• Launched on April 24, 2012
• Use The update identifies Spammy links with
  anchor text which are over-optimized.
• The way of execution One of the main objectives
  of the google penguin is to identify the links
  that are spammy or manipulated and rank them
  less. The Google update penguin has been a part
  of the algorithm since the year 2016. Entirely
  different from the update from Panda, Penguin is
  an update that functions in the real time.

https//www.spyrosys.com
7
3. Hummingbird

• Launched on August 22, 2013
• Use It helps in identifying Keyword stuffing and
  low-quality content
• The way of execution One of the main aims of the
  hummingbird is to help the google in interpreting
  the search queries and help in providing the
  search results which would match with the
  searcher's intents. Keywords are very important
  in optimisation the update also helps the pages
  to rank better in the query even if the exact
  keyword is not entered. This latest update is
  achieved with the use of natural language
  processing which relies on the synonyms,
  co-occurring words or terms, and indexing.

https//www.spyrosys.com
8
4. Mobile

• Launched on April 21, 2015
• Use It identifies the site or page with lack of
  a mobile version or poor mobile accessibility
• The way of execution The latest update of the
  google is the mobile update called the 'aka
  Mobilegeddon' which aims at ensuring that the
  pages which are mobile friendly are ranked the
  best in the mobile search, whereas the pages
  which are not mobile optimised or not accessible
  by mobile users would be filtered out from the
  search engine result page or will be ranked low.

https//www.spyrosys.com
9
Conclusion...

• With the search engine algorithm advancing and
  improving every day it has become very important
  for the SEO service providers to keep track of
  the changes so as to provide the best service in
  the field. Most of the SEO companies in Kochi now
  focus on following the daily updates of the
  Google algorithm so as to create a page which
  would be more relevant and user-friendly. With
  the increase in the demand for optimization of
  websites and pages to get the best result it is
  always the best to rely on the trusted once that
  follow all the google updates.

https//www.spyrosys.com
10
THANKYOU.