Best Practices to Write YouTube Video Descriptions (1)

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Best Practices to Write YouTube Video
Descriptions
www.jeewangarg.com
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Best Practices to Write YouTube Video Descriptions
As we all know that YouTube is the second largest
search engine in the world after Google, as only
Google outshines it. As of now the user base for
YouTube has reached to the one billion mark. So
if youre looking for the ways to generate
visibility for your brand, you could do a lot
more to embark on a YouTube SEO campaign 
It cant be denied that there is a lot more that
goes into making your YouTube videos rank. But
we are not getting into all the nuts and bolts,
we are just going to talk about the best way to
write the appealing video descriptions. But do
you know why are YouTube video descriptions
important?
If we simply put, it will tell the YouTube that
what your video is all about. Because it is the
fact until and unless YouTube doesnt know how to
categorize your video, how it will be going to
rank it very high. Knowing how to write
compelling and effective descriptions becomes
necessary.
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Most importantly an appealing YouTube Video
Description should
First tell the user that what your channel is
about-
It is basically telling the viewer that what will
he/she get out by following you and your content?
So it is important to describe the main benefits
in a few words.
Be Casual
The description basically should be in the words
how would you describe your channel to a friend.
So it is important to keep it conversational
because whoever clicks on your About page
intends to learn more about you as well as your
content, try avoiding undecipherable string of
keywords.
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Linked to more information
In descriptions you should share links to your
website, your social media profiles, and a bit
of additional information. You can link it to
your channel trailer or your best introductory
content.
End with a CTA
At the end you should guide your viewers to your
desirable outcome that means what do you want the
reader to do next? It has a no. of options like
You can ask them to subscribe, or point them to a
great video or turn on notifications.
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Let Us talk in Details the Best Practices You
need to Follow in order to write appealing
YouTube Video Descriptions
Practice to write Long Descriptions for your Video
The description of your video is definitely a
field of content writing where additional length
is extremely helpful. In fact, some SEO experts
who optimize YouTube videos say that each video
description should really be as long as a
miniature blog post. But you have no need to go
to that length in fact, the recommended length
for description writing should be 150-200 words
for each post. But you need to make sure that it
should be good and with useful information that
can help the YouTube channel to categorize your
video.
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Dont Give Everything Away but Raise Curiosity
Let us understand it with example Think If your
video description is fluffy with just keyword
stuffing then it is not going to help you
communicate your intentions to the users as well
as the YouTube channel. And if you include all
the main points of your video in your
description, then there will not be any reason
remained to the people to actually watch it. So
it is advisable to stay in the middle ground.
Provide a basic information of what your video
is about by withholding the real, value-adding
points. Make it clear that what people can expect
from the video, but dont tell them everything
that they lose interest in sitting back and give
it a view.
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Use Keywords Properly
It is not a good practice to overstuff the
keywords because when you use too many
keywords in your video description, it can
actually be harmful for your video content. Just
imagine if you use 20 keyword tags for a single
video. Then what does it mean? It means youre
telling YouTube that this single video addresses
20 different topics. And it is hard time for
YouTube Algorithm in knowing how to categorize
that content. So, it is recommended to stick to
some basic keywords and tags
So you should always have one focus keyword that
is the main phrase you want to rank for.
Further, you can include 2 or 3 alternate version
of that particular keywords for example if you
focus keyword is SEO Expert then you can also
include SEO Expert in Delhi, SEO Expert
Specialists etc. Moreover you can use one or 2
broad keywords that will also take into account
the related phrases.
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Put a Call to Action
include a strong call to action. Because there
are chances that some users may view your video
and they want to learn more about your company or
product/ services. So for their ease you must
ensure that your video description gives them an
easy way to call you or access your website in a
few steps. If you link that video description to
any relevant blogs or social media profiles of
yours then it will also be useful.
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