Title: How to Rank No. 1 on Google
1How to Rank No.1 on Google
What if several dozen potential customers were
sitting at home, or in their workplace, saying to
no one in particular, I would have bought it,
but I couldnt find what I was looking
for? Would this be of concern to you, since you
are the entrepreneur or small business that just
happens to have what they were looking
for? It should be an issue for you because the
days of getting everything you want or need in
your hometown are gone. Statistics from the
retail industry show that about 12 of all retail
sales took place online in 2016. Cut to 2019,
and the numbers are likely to be a lot
higher. What does that mean for a small
business? If youre not online, youre handing
over the business to your competition. Billions
of Dollars And, this is just for the United
States. In the UK, the percentage of retail sales
online was well above 16 for the same year.
Online retail sales are measured in billions, in
each country. Expand to a worldview, and online
sales are measured in trillions of dollars. If
youve just started selling your products or
services online, youve established part of your
mission statement. As an entrepreneur or small
business owner, youve said, I want to be part
of this billion- dollar business. But it wont
happen just because you have the best or
brightest thing in your field. One successful
musician said, years ago, he didnt see real
popularity until he understood that networking,
business connections, and efficient marketing
were the keys to success. Talent and good songs
were just part of the recipe. Its the same for
your business. As mentioned in the beginning, you
have to be found. Top of the List? You can
begin to understand this rank concept a bit
better if you know youre competing against
about 150 million active websites. Potential
customers generally dont get past the first page
when they Google something, which means about
149,999,975 sites are rarely viewed. Put another
way, approximately 25 sites are viewed, thus
receiving the majority of niche activity as a
result of a general search using keywords or
phrases. The question to be asked at this point
is, Why is this number so small?
2A professional SEO expert will tell you, Search
engines use algorithms, mathematical instructions
telling computers how to complete a task. Of
course, you dont have to be a math wizard or an
accomplished programmer to benefit from this
process. What you must do, however, is understand
that the algorithm searches for pages containing
keywords including how many times a keyword
shows up on a page. How to rank no 1? Lets dig
in and find out the top 3 days to rank on the
first page of Google. Placement of Keywords and
Links Google is the big dog in this kennel.
Its been a fact for more than a decade. They set
the rules. You must focus on careful selection
of keywords and even remain more vigilant with
the use of them. In addition, its a good idea
to use your keyword in the page title. Try to put
your main keywords in headings as well as once
in the first hundred words of the article. You
should also be aware of the importance of
appropriate links. Pages with quality content
are linked to more than pages with content of
lesser quality. Tip It doesnt help to build
several web sites containing gibberish, then
linking them to your target page. In fact,
Google takes this into account.
3Truth to be told Google recently started
penalizing sites for unnatural link building,
which has generally been attributed to link
building with private blog network links. Make
sure your content is valuable and relevant,
provides real information your target market is
interested in and is represented by realistic
keywords. If your content provides value to the
readers it has higher chances of getting shared
across authority sites in your niche, generating
natural links that hold a lot of value in
SEO. Target Market/Niche Whether you use the
guidelines established by industry veterans like
Dan Kennedy, or survey the current online-sales
landscape and find your niche, the idea is the
same. Dont make the mistake of believing
everyone is your customer. Kennedy strongly
urges you to know your target market. Gurus in
the 21st century continue that thought pattern by
advising you to find a profitable niche. Dont
try to compete with massive corporations. Make
yourself the big fish in an area more narrowly
defined. For example, one craftsman in the
Midwest struggled for years before finding his
narrow level of expertise between huge
construction companies and the do-it-yourself
property owners. Now, he limits his work to
one-room or two-room drywall services, and barely
keeps up with demand. Social Marketing and Video
Marketing Keeping constant touch with your
target prospect is no longer a luxury its a
necessity. Thats why its important to keep in
regular contact with your perfect prospects
through social media channels. The purpose is to
keep your target market to remember your brand
and business, even when they are not in urgent
need of your services. Engagement and constant
interaction is the key to SEO. Along with that,
video marketing is found to be one of the best
ways to attract new traffic to your website.
Marketers these days are also targeting podcast
marketing as a way to get their target customers
hooked. Summing It Up While you may never find
the magic bean that makes you the most successful
in your field, you can improve your chances (and
your sales) by following the above-mentioned
steps. Think specific products, specific
services craft your content keeping your readers
in mind and choose your keywords carefully.
Thats one of the ways to make it to the first
page of Google search results.