5 PRINCIPLES OF GREAT PR STORYTELLING.ppt

1
5 PRINCIPLES OF GREAT PR STORYTELLING
2
(No Transcript)
3
Every story has a purpose

• Define the purpose and reason behind telling
  your story. Answer with the why of the story

4
Every story has a mystery, obstacle or a
challenge to overcome

• What challenges does your story address? Start
  here

5
Every story evokes emotion

• How do you want your reader to feel at the
  end? What emotions does your reader takeaway?

6
Every story should be identifiable

• Does your reader identify with the
  characters, who is the hero and can your audience
  relate?

7
Every story should warrant sharing

• The success of your story lies in how much it
  makes the reader want to share with others

8
Writing a News Release (cont)

• Consider providing (or offering access to)
• Photos
• Other graphics
• Video clips
• Audio clips

9
Contact us
OFFICE ADDRESS NewsVoir C-011B, First
floor, Super Mart - 1, DLF Phase IV, Gurgaon
122002, Haryana Tel. [phone]Email
 info_at_newsvoir.com
Visit https//www.newsvoir.com/blog/5-principles-
great-pr-storytelling/
10
Thank you!