Visual storytelling as powerful medium to attract customers

1
BEHIND THE SCENES OF EFFECTIVE
VISUAL
STORYTELLING
Visual storytelling includes pictures,
info-graphics and videos, etc. It is a powerful
approach to tell a story visually and create
greater engagement. Without the use of visual
elements, audiences may lose their interest in a
message. For this reason, organizations are
trying to make visual narrations as interesting
as possible for loyal clients and to attract new
customers. Mentioned below are few factors to
keep in mind for visual storytelling.
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2
MESSAGE
Putting elements like pictures, info-graphics and
videos, etc together helps create impactful
visual content. This type of content should have
a clear message to communicate with the audience.
If the message is well received and connects with
the audience, then it is more likely to get
shared on social media platforms.
3
CALL TO ACTION
The second step is to implement the right
marketing tactics like having a call to action.
Companies should integrate practical marketing
tactics in their visual story telling campaigns.
First, they should identify business goals. The
visual content created should encourage the
audience to take some follow-up action.
4
INTERACTIVE
Interactive visual story telling is becoming the
most pursued strategy for big brands. This type
of visualization brings together different
elements of visual story telling. A seamless
integration of a variety of mediums starts from
the written word, still images to interactive
graphs, maps and animations.
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