Nutraceutical companies: Helping people to lead a healthy life

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Nutraceutical companies Helping people to lead a
healthy life
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The nutraceutical companies are the companies who
manufacture health supplements for the betterment
for men and women. A vitamin company is essential
in providing necessary supplements to people
having chronic diseases or deficient in
nutrients. The nutraceuticals are the products
derived from food sources that contain medicinal
properties as well as nutrients. The global
market of the nutraceutical industry is estimated
to grow rapidly due to its health benefits.
Categories of nutraceutical market The
nutraceutical market is divided into three major
categories, and they are Dietary
Supplements- The dietary supplements are those
that provide vitamins, minerals, calcium,
protein, and herbal supplements. They are derived
from sources such as chondroitin, pyruvate, and
others that serve vitamin supplements, mineral
supplements, protein supplements, and
chyawanprash.
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Functional foods- The best nutraceutical company
is the one that provides natural products with
added nutrition such as fatty acids, vitamins,
amino acid, and minerals. The functional foods
such as energy drinks and sports drinks are
fortified foods that include micro-nutrients. Na
tural/herbal products- The herbal or natural
products are those that are directly derived from
nature in herbal form to provide health benefits
without any side effects. Challenges of
nutraceutical companies Products according
to regions- The nutraceutical products must
comply with different tastes and religions of
different areas.
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Cost of the product- The price of the
nutraceutical products is high resulting in the
sale only among urban regions. The rural areas
are unable to afford these products which is a
significant problem. Uncertain climatic
conditions- The climatic conditions have a huge
role to play as the products are derived from
nature. Complying with Government laws and
regulations- The Government laws and regulations
for foods and medicines are required to be
followed by the nutraceutical industry to
maintain the standard of the products.
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Steps to excel in the global market Advanced
Technology- The advanced technologies are going
to make the nutraceutical company successful in
the long run. Product strategy- The best
vitamin company, is the one which has a plan to
create a robust portfolio of products will be a
boon for global markets. Rules and regulations-
The rules and regulations of the government must
be complied with, to avoid being penalised by the
government.
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Marketing- The marketing needs to be
improved due to changing tastes and preferences
of people. These dietary supplements should be
made available online so that people can get them
delivered at their doorstep. Supply chain-
Due to increasing demand for the products, the
supply needs to be increased exponentially. The
products should be manufactured in such a way
that even the people of the rural areas can
afford them. The nutraceutical industry is
growing to cater to the needs of the people who
require additional nutrients. A vitamin company
is valuable in many ways and has a great future
if it complies with Government rules and
regulations. The industry needs to adapt to the
changing needs of the environment and people's
preferences. For More Details Visit website -
http//www.vitabiotics.in/