Keyword Research Techniques

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Keyword Research Techniques
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What are Keywords ?

• Keyword is the search term or search query that
  is used to match with the query a person enters
  in search engines for result.
• Keywords are basically the words or phrases which
  search
• engines match with your website content with
  the terms people are searching for.
• Keyword is the main part of the SEO activity
  without keyword their is no use of SEO. There are
  different ways by which you can use keywords for
  better SEO results.

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Example Of Keywords ?

• Suppose Your article is about SEO , then Some
  keywords would be -
• SEO, What is SEO ?, An ultimate guide
  to SEO, What is search
• engine marketing etc.
• 
  OR
  
• If you have a services page like - Paid search
  marketing Services, then some keywords are -
• Paid Search Marketing Services, Best PPC
  Services, etc.
• Tip - With these keywords you can add location
  or city also, Like -
• PPC company in Pune , Social media
  Marketing Services in Pune
• PPC Services in Pune, etc.

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What is Keyword Research ?

• Keyword research is when people use keywords to
  find and research actual search terms that people
  enter into search engines.
• It is good to use the better keywords with good
  search volume and higher potentials. 

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Type of keywords

• Keywords can be divide into three main
  categories
• head, body and the (long) tail.
• Head Keywords
• These are usually single-word keywords with
  insane amounts of search volume and competition .
  Head Terms usually dont convert very well.
• For example, marketing or vitamins). Because
  searcher intent is all over the place (someone
  searching for marketing might be looking for
  digital marketing, a list of online marketing
  companies or a definition of the word),
• Note - Head keywords are single word phrase.

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Type of keywords

• Body Keywords
• Body keywords are 2-3 word phrases that get
  decent search volume (at least 2,000 searches per
  month), but are more specific than Head Keywords.
  
• Keywords like digital marketing or seo
  services company are examples of Body Keywords.
• These almost always have lower competition than
  Head Terms, but can still be very competitive.
• Note - Body keywords are 2-3 word phrases.

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Type of keywords

• Long Tail Keywords
• Long tail keywords are long, 4 word phrases that
  are usually very specific.
• Phrases like best seo company in pune and
  order vitamin D capsules online Digital
  marketing company in pune are examples of long
  tail keywords.
• Even though they dont get a lot of search
  volume individually when added together long
  tails make up the majority of searches online.

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Keyword Research Tools

• There are many keyword research tools available
  on Google,
• that you can use through which you can easily do
  the analysis of
• competitors and make back links through the same.
• Some of the tools are -
• Google Keyword Planner. Google Keyword Planner is
  the best place to start when it comes to keyword
  search tools.
• KWFinder.
• Moz's Keyword Explorer.
• Keyword Tool.
• SEMrush.
• UberSuggest.

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How To Do Keyword Research ?

• The keyword research Technique is very simple, do
  Competitor Analysis and Select good Keyword
  Research Tools.
• First, you have to make sure that you are using
  the keywords after conducting keyword research.
• Come up with a few keywords that potential
  customers might 
• search for.
• Put those keywords into the Google Keyword
  Planner.
• Pick a keyword based on your content or article.
• Select Long Tail Keywords which are useful to
  Rank high in SEO.

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Jaguar Solutions

• Contact us -
• Email --- welcome_at_jaguarsolutions.in
• Cell -- 91-922-556-1643
• Web -- https//www.jaguarsolutions.in/
• We welcome you _at_

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