SEO Ranking Techniques/Strategies

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SEO Ranking Techniques/Strategies
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SEO Ranking Factors

• Meta Title Description
• Content
• Keywords Research
• URL
• Domain Strategy
• Anchor Text

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Meta Title Description

• Identify title tags and meta descriptions on
  every page
• Include keywords in title tags and meta
  descriptions
• Title is important in optimizing rankings
• Use Proper Heading Tags h1, h2, h3 etc
• every single web page must have its own title tag
  
• you can use up to 65 characters in Title. Ex. SEO
  Service Company
• Meta Description character length is 160
  characters. Try to use the maximum limit.
• Write unique and believable meta descriptions.

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Content Strategy

• when Content is well written Content Quality is
  king.
• First, define your goals as a website or business
• Use the keywords your viewers are searching for.
• Consider your audience
• Use keyword density ratio in content
• In content Use keywords in first paragraph
• Use Google Ad words Keyword Tool
• Remove Duplicate, Thin or spam Content in web
  page or blog.

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Keywords Research

• Use Google Keyword Planner for keyword Analysis.
• Find Low Competition keywords with high search
  volume
• Use strong or long tail keywords
• Check Keyword frequency density
• Keyword is important in optimizing rankings
• Write keyword-rich text
• Your web site will be indexed based on your
  keywords so use keywords related to your product
  or service

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URL Structure

• A good structure can help the indexation process
  of your website
• Hypertext Transfer Protocol Secure
• Domain name of the website.
• Subdirectory of the file.
• File name of the requested resource

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Domain Strategy

• choose a domain simple and short try to avoid
  underscores.
• choose a keyword that is important for your
  business
• use keywords, product names common words,
  advertising terms
• choose a domain name that will increase your
  search engine ranking

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Anchor Text

• Anchor text is the visible, clickable text in a
  hyperlink that is displayed on a webpage.

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