MKTG 522 Effective Communication / snaptutorial.com

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MKTG 522 Effective Communication /
snaptutorial.com
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 1 DQ 1 (Market Research) For more
classes visit www.snaptutorial.com   Name the six
steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process? Why is the first step the
most important?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more classes visit www.snaptutoria
l.com   Why is it important for a company to have
a well written mission statement? What key
points do you think need to be included in the
mission statement? Should a mission statement
also be a marketing tool?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 1-7 All DQs For more classes
visit www.snaptutorial.com   MKTG 522 Week 1 DQ 1
(Market Research) MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning) MKTG 522 Week 2 DQ 1
(Consumer Buying Behavior)
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
For more classes visit www.snaptutorial.com   Wha
t are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 2 DQ 2 (Target Market Selection)
For more classes visit www.snaptutorial.com   Wha
t are some of the challenges faced by marketers
as they attempt to define their target markets?
How necessary is it to fine-tune your Marketing
Plan so that your target market is clearly
defined and measurable?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more classes visit www.snaptutorial.
com   This Tutorial contains 2 Papers Week 3
Assignment
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 3 DQ 1 (Branding) For more
classes visit www.snaptutorial.com   Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text.
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
For more classes visit www.snaptutorial.com   As
part of the Marketing Mix, PRICE, P, is important
to the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more classes visit www.snaptutorial.com   As part
of the Marketing Mix, PRICE, P, is important to
the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 4 DQ 2 (Marketing of Services)
For more classes visit www.snaptutorial.com   How
is the marketing of services different than the
marketing of a product? What are the challenges
of marketing a service? How is marketing shoes
different from marketing shoe repair?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more classes visit www.snaptutorial.
com   This Tutorial contains 3 PPT/Tutorials
Week 5 Assignment Your assignment this week is
to review the IKEA Case Study below.
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
For more classes visit www.snaptutorial.com   As
part of the Marketing Mix, Place, or Channels of
Distribution, is important to understand. What is
the difference between Direct channels of
distribution and Indirect channels of
distribution?
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more classes visit www.snaptutori
al.com   Describe Market Logistics. What are some
of the steps necessary for market logistics
planning? Please provide an example.
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) For more classes visit www.snaptutori
al.com   This Tutorial contains 2 Papers Week
6 Assignment Communicate the Value Communicate
the Value Integrated Marketing Communications
Brief
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 6 DQ 1 (Marketing Communications)
For more classes visit www.snaptutorial.com   Des
cribe Integrated Marketing Communications (IMC).
Why is it so important in the 21st century for
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
For more classes visit www.snaptutorial.com   Sel
ect an advertisement to which you have recently
been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine.
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more classes visit www.snaptutoria
l.com   This Tutorial contains 5 Projects
Project 1 A Sister Can Fix It Upholster
Shop Project 2 Wall Street Bar
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 7 DQ 1 (International Markets) For
more classes visit www.snaptutorial.com   Kellogg
Company (you know them as Kellogg's, makers of
Rice Krispies, Corn Flakes, and a variety of
other cold cereal products) celebrated its 100th
anniversary a few years ago in 2006. As with many
companies, it has attempted to expand
internationally.
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MKTG 522 Effective Communication /
snaptutorial.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more classes
visit www.snaptutorial.com   Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
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MKTG 522 Effective Communication /
snaptutorial.com