MKTG 522 Education Organization / snaptutorial.com

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MKTG 522 Education Organization / snaptutorial.com
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 1 DQ 1 (Market Research)   For more
classes visit www.snaptutorial.com   Name the six
steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning)   For more classes visit www.snaptutoria
l.com   Why is it important for a company to have
a well written mission statement? What key
points do you think need to be included in the
mission statement?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 1-7 All DQs   For more classes
visit www.snaptutorial.com   MKTG 522 Week 1 DQ 1
(Market Research) MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning) MKTG 522 Week 2 DQ 1
(Consumer Buying Behavior)
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 2 DQ 1 (Consumer Buying
Behavior)   For more classes visit www.snaptutoria
l.com   What are some of the factors that
influence consumers buying behavior? Have the
purchasing habits of your parents and/or
grandparents influenced your buying behavior?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 2 DQ 2 (Target Market
Selection)   For more classes visit www.snaptutori
al.com   What are some of the challenges faced by
marketers as they attempt to define their target
markets? How necessary is it to fine-tune your
Marketing Plan so that your target market is
clearly defined and measurable?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers)   For more classes visit www.snaptutorial.
com   This Tutorial contains 2 Papers Week 3
Assignment Create the Value Market Segmentation
Analysis and a Value Proposition Your U.S.-based
company has decided to explore the possibility of
developing a business based on the organic farm
concept Daylesford
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 3 DQ 1 (Branding)   For more
classes visit www.snaptutorial.com   Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text. Given
our study through the first three weeks, to what
do you attribute
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 3 DQ 2 (Competitive
Strategies)   For more classes visit www.snaptutor
ial.com   As part of the Marketing Mix, PRICE, P,
is important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies)   For
more classes visit www.snaptutorial.com   As part
of the Marketing Mix, PRICE, P, is important to
the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 4 DQ 2 (Marketing of
Services)   For more classes visit www.snaptutoria
l.com   How is the marketing of services
different than the marketing of a product? What
are the challenges of marketing a service? How is
marketing shoes different from marketing shoe
repair?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT)   For more classes visit www.snaptutorial.
com   This Tutorial contains 3 PPT/Tutorials
Week 5 Assignment Your assignment this week is
to review the IKEA Case Study below. While
reviewing it, consider it as background
information for your
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 5 DQ 1 (Channels of
Distribution)   For more classes
visit www.snaptutorial.com   As part of the
Marketing Mix, Place, or Channels of
Distribution, is important to understand. What is
the difference between Direct channels of
distribution and Indirect channels of
distribution?
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics)   For more classes visit www.snaptutori
al.com   Describe Market Logistics. What are some
of the steps necessary for market logistics
planning? Please provide an example.
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers)   For more classes visit www.snaptutori
al.com   This Tutorial contains 2 Papers Week
6 Assignment Communicate the Value Communicate
the Value Integrated Marketing Communications
Brief Please select a brand that has a brand
problem. For example, recent player
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 6 DQ 1 (Marketing
Communications)   For more classes
visit www.snaptutorial.com   Describe Integrated
Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to
embrace this? What are some of the concerns of
the marketer when it comes to creating an IMC
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 6 DQ 2 (Advertising
Effectiveness)   For more classes
visit www.snaptutorial.com   Select an
advertisement to which you have recently been
exposed. It can be in any paid communications
medium, such as TV, radio, newspaper, or
magazine. The ad that you select should be one to
which others in the
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects)   For more classes visit www.snaptutoria
l.com   This Tutorial contains 5 Projects
Project 1 A Sister Can Fix It Upholster
Shop Project 2 Wall Street Bar Project 3 Pasta
Restaurant Project 4 Louis Vuitton
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 7 DQ 1 (International
Markets)   For more classes visit www.snaptutorial
.com   Kellogg Company (you know them as
Kellogg's, makers of Rice Krispies, Corn Flakes,
and a variety of other cold cereal products)
celebrated its 100th anniversary a few years ago
in 2006. As with many companies, it has attempted
to expand internationally.
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MKTG 522 Education Organization / snaptutorial.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility)   For more classes
visit www.snaptutorial.com   Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
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MKTG 522 Education Organization / snaptutorial.com