How to use fonts effectively in videos?

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How to use fonts effectively in videos?
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• Videos are almost incomplete without interesting
  fonts. Even though not a dominating factor in the
  videos (because the concept, sound, and others
  hardly leave any space for this one) it is a very
  important factor. Before hiring the next video
  production company understand how the fonts can
  create an impact on your video.

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• Text should be used sparingly in the video and in
  a combination with the visuals so that none of it
  is in excess. Even the best professionals can
  make a mistake in this case so it is your duty to
  discuss beforehand how much text and what font
  will be used in the video. The font and text
  should be used in context with the video.
  Cohesive fonts create an immense effect on the
  visual style of the video. For instance, science
  fiction cannot have Victorian fonts because they
  will simply not match. There are a number of
  different fonts which the editor will be aware
  of. A good typeface sometimes makes or breaks the
  deal with a company. Therefore, be sure to strike
  a deal with a video production Los Angeles
  company that has some of the best fonts and the
  sense to use them appropriately.

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• While you are using the font, ensure that the
  right colours have also been used so that they
  make the video shots look attractive. Keeping an
  eye on the spacing of the letters is also an
  important thing. The letters should not be
  condensed or spaced out too much so that they
  look jumbled. Fonts should also not be stretched
  because they can be an eyesore. As a professional
  video producer, you should not use fonts and
  colours that torture the eyes of the audience and
  make them move away to another video by NY
  production company. Any of these mistakes can,
  however, be changed in the final stage in the
  editing room.

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