Fortified Atta and Whole Wheat Atta

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Fortified and Whole Wheat Atta

• Aashirvaad

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Fortification of Staple foods

• Food fortification revolves around the idea of
  arming your basic diet with micronutrients which
  would otherwise not be present naturally.
• According to World Health Organization,
  enrichment refers to the addition of
  micronutrients to a food which are lost during
  processing. Enrichment is also considered
  synonymous with fortification.
• In India, Atta is a basic food that is part of
  the general diet. Hence, fortifying atta would be
  a sensible move for the benefit of the consumers.

An insight into Food Fortification
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Aashirvaad Fortified Chakki Atta

• Aashirvaad Fortified Chakki Atta enriches the
  staple atta with essential micronutrients like
  iron, folic acid and vitamin B-12 makes wheat
  flour a mass carrier of micronutrients and helps
  tackle the issue of micronutrient deficiency.
• Fortification of flour is a cost effective method
  to help eradicate nutritional anaemia, vitamin
  and mineral deficiencies that impact children and
  adults alike.

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Benefits of Aashirvaad Fortified Atta

• In India, Aashirvaads Fortified Atta is a unique
  atta that comes with nutrients like Iron, Folic
  acid and Vitamin B12 that help meet daily healthy
  living requirements.
• Helps eradicate nutritional anaemia, vitamin and
  mineral deficiency.

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Importance of Micronutrients/Vitamins

• Vitamins

• Minerals

• There are 13 prime vitamins which ones body
  needs. These are vitamins A, C, D, E, K and the B
  vitamins (thiamine, riboflavin, niacin,
  pantothenic acid, biotin, vitamin B-6, vitamin
  B-12 and folate)
• Vitamins are necessary for energy production,
  immune function, blood clotting and other
  functions

• Minerals play an important role in growth, bone
  health and fluid balance
• Some important minerals that ones body needs is
  Calcium, Chloride, Magnesium, Phosphorus,
  Potassium, Sodium, Sulfur.

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Aashirvaad Whole Wheat Atta

• Aashirvaad Whole Wheat Atta comes with the
  natural benefits of fibers, proteins and vitamins
• Made using the traditional chakki method and is
  subjected the 4 step process of sourcing,
  cleaning, grinding and nutrition lockage

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Benefits of Aashirvaad Whole Wheat Atta

• The primary benefits are the presence of fiber,
  protein and vitamins
• The presence of fiber in whole wheat flour
  greatly lowers blood cholesterol levels
• Whole wheat atta is more natural in its benefits
  as compared to fortified atta

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About Aashirvaad

• Aashirvaad Whole Wheat Atta was launched on 27th
  May 2002 and now has become the number one in
  branded packaged atta across the country.
• All India (UrbanRural) Market Share of
  Aashirvaad Atta based on Nielsen Retail Audit MAT
  May 2017.
• Over the course of next 14 years, Aashirvaad grew
  and introduced products like -
• Aashirvaad Whole Wheat Atta.
• Aashirvaad Atta with Multigrains.
• Aashirvaad Select Atta.
• Aashirvaad Sugar Release Control Atta.
• Aashirvaad Fortified Atta.
• Aashirvaad Salt.
• Aashirvaad Spices.
• Aashirvaad Svasti Ghee.
• Aashirvaad covers the range of whole wheat flour,
  Atta flour, Salt, Spices and instant mixes.