Multigrain Atta Composition - PowerPoint PPT Presentation

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Multigrain Atta Composition

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Aashirvaad's Multigrain Atta Composition gives you the wholesome goodness of six different grains– Wheat Soya Channa (Bengal Gram Flour) Oats Maize Psyllium Husk These ingredients infuse proteins into your diet. Each of these grains have multi-faceted benefits are a part of most staple foods in India. – PowerPoint PPT presentation

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Title: Multigrain Atta Composition


1
Multigrain Atta Composition
  • Aashirvaad

2
What do you mean by Multigrain?
  • Multigrain Atta like Aashirvaad gives you the
    wholesome goodness of six different grains
  • Wheat
  • Soya
  • Channa (Bengal Gram Flour)
  • Oats
  • Maize
  • Psyllium Husk
  • Simply put, Multigrain refers to any food that
    contains more than one type of grain.
  • Multigrain products come in the form of Atta,
    Bread, Biscuits and others.
  • In India, Multigrain Atta is widely manufactured
    by Aashirvaad.
  • These ingredients infuse proteins, vitamins,
    minerals and fibre into your diet.
  • Below is short summary on the nutritional value
    of 100g of Aashirvaad Multigrain Atta -

3
Wheat
  • Wheat is widely cultivated across India as a
    staple food. The types of wheat grown in India
    vary based on the regions they are grown in.
  • 4 Key Benefits-
  • Wheat is an important source of carbohydrates
  • When it comes to vegetarian food, it has one of
    the highest protein content- Around 13 This is
    relatively high compared to other major cereals
  • Wheat helps control Obesity
  • Prevents the development of Gallstones

4
Soya
  • Soya or Soya bean is widely cultivated in East
    Asia and is used in the form of Oil or Soy Chunks
    to prepare various types of Indian dishes.
  • 4 Key Benefits-
  • Soya protein tends to lower cholesterol levels
    while protein from animal sources can raise
    cholesterol levels
  • Soya contains Vitamin E which helps renew dead
    skin cells
  • Soya gives a shine to your hair because of its
    protein content
  • Soya also contains Omega 3 Fatty Acids which
    protects from various cardiovascular diseases

5
Channa
  • Channa or Bengal Gram Flour is widely available
    as either raw or roasted gram beans. It is used
    in a variety snack forms like Bhujia, Boondis,
    Patra or Pakoras.
  • 4 Key Benefits
  • Channa, or Bengal Gram Flour has lesser calories
    than whole wheat flour
  • Has low levels of fat
  • 1 bowl of cooked chickpeas can fulfil
    approximately 20 of your daily protein
    requirement
  • The zinc content in gram helps fight infections
    that cause acne

6
Oats
  • Oats is primarily a cereal grain grown for its
    seed. Famous dishes include Oats
    Upmas/Dosas/Omelettes.
  • 4 Key Benefits-
  • Oats are packed with nutrients
  • Whole Oats Are Rich in Antioxidants
  • Oats keep you full for a longer time-period
  • Oats can improve blood sugar control

7
Maize
  • Commonly known as corn, Maize is available across
    India in the form of a healthy street food.
  • 4 Key Benefits
  • Corn contains a fair amount of fiber One medium
    bag of popcorn from a cinema (112 g) contains
    approximately 16 grams of fiber
  • Corn may contain a fair amount of several
    vitamins and minerals
  • The fat content of corn ranges from 5-6, making
    it a low-fat food
  • Whole corn is relatively low in fat However,
    corn oil is sometimes processed from corn germ, a
    side product of corn milling
  • Some popular snacks options can be Popcorn and
    Sweet Corn.

8
Psyllium Husk
  • Psyllium is a soluble fiber derived from the
    seeds of Plantago ovata, an herb mainly grown in
    India.
  • It's used as a dietary supplement and is usually
    found in the form of husk, granules, capsules or
    powder.
  • 4 Key Benefits-
  • Psyllium Husk aims to take care of your stomachs
    health
  • Psyllium is used as a bulk-forming laxative. It
    works by increasing stool size and therefore
    helps relieve constipation
  • It Can Also Lower Cholesterol Levels
  • It Seems to Be Good for Your Heart

9
About Aashirvaad
  • Aashirvaad Whole Wheat Atta was launched on 27th
    May 2002 and now has become the number one in
    branded packaged atta across the country.
  • All India (UrbanRural) Market Share of
    Aashirvaad Atta based on Nielsen Retail Audit MAT
    May 2017.
  • Over the course of next 14 years, Aashirvaad grew
    and introduced products like -
  • Aashirvaad Whole Wheat Atta.
  • Aashirvaad Atta with Multigrains.
  • Aashirvaad Select Atta.
  • Aashirvaad Sugar Release Control Atta.
  • Aashirvaad Fortified Atta.
  • Aashirvaad Salt.
  • Aashirvaad Spices.
  • Aashirvaad Svasti Ghee.
  • Aashirvaad covers the range of Atta flour, Salt,
    Spices and instant mixes.
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