Atta Variants in India

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Atta variants in India

• Aashirvaad

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Varieties of Atta in India
Some known Atta variants in India-

• Whole Wheat Atta- The word "whole" refers to the
  fact that all of the grain (bran, germ, and
  endosperm) is used and nothing is lost in the
  process of making the flour.
• Multigrain Atta- This kind of flour involves more
  than one type of grain and is considered richer
  than whole wheat atta.
• Atta with Minerals- Commonly known as fortified
  atta, it contains minerals and vitamins.
• Region specific Atta- Different varieties of
  wheat grows in different parts of India. One can
  find atta based on regions like Rajasthan or
  Madhya Pradesh.

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Aashirvaad Atta Brands

• Aashirvaad Whole Wheat Atta.
• Aashirvaad Atta with Multigrains.
• Aashirvaad Select Atta.
• Aashirvaad Sugar Release Control Atta.
• Aashirvaad Fortified Atta.

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Whole Wheat Atta

• Aashirvaad Whole Wheat Atta was launched on 27th
  May 2002.
• Aashirvaad Whole Wheat Atta is made from the
  grains which are heavy on the palm, golden amber
  in colour and hard in bite.
• It is carefully ground using modern 'chakki -
  grinding' process which ensures that Aashirvaad
  Atta contains 0 Maida and is 100 Sampoorna Atta.

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Aashirvaad Atta with Multigrains

• Aashirvaad Atta with Multigrains is made with the
  choicest of grains from the fields across the
  country.
• Aashirvaad Atta with Multigrains gives you the
  wholesome goodness of six different grains
• Wheat
• Soya
• Channa
• Oat
• Maize
• Psyllium husk
• These ingredients infuse proteins, vitamins,
  minerals and fibre into your diet. So you and
  your family stay active, healthy and energetic,
  everyday.

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Aashirvaad Select Atta

• Aashirvaad Select is a premium quality atta made
  from the King of Wheat. It is 100 MP Sharbati
  wheat which is harvested in the Sehore region of
  Madhya Pradesh.
• Here, the golden fields are sun-kissed to
  perfection and showered by the right amount of
  rain. This is why each grain has a golden sheen
  and is heavier in feel.

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Aashirvaad Sugar Release Control Atta

• Aashirvaad Sugar Release Control Atta is a blend
  of whole wheat flour and pulse and legume flours
  forming a unique "Natural Grain Mix".
• Ingredients like oats and methi ensure that this
  Atta is high in protein and fibre with a Low
  Glycemic Index. It releases its sugar slowly in
  the body and thus helps in preventing sugar level
  spikes.

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Aashirvaad Fortified Chakki Atta

• Aashirvaad Fortified Chakki Atta enriches the
  staple atta with essential micronutrients like
  iron, folic acid and vitamin B-12 makes wheat
  flour a mass carrier of micronutrients and helps
  tackle the issue of micronutrient deficiency.
• Fortification of flour is a cost effective method
  to help eradicate nutritional anaemia, vitamin
  and mineral deficiencies that impact children and
  adults alike.

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About Aashirvaad

• Aashirvaad believes in giving you nothing but the
  best. This is why the ingredients are carefully
  hand-picked and processed with the same love and
  care with which you prepare your food. Aashirvaad
  covers the range of atta, salt, spices and
  instant mixes.
• Aashirvaad goes straight to the source to hand
  pick the finest grains and spices to produce the
  best ingredients that you can use in your
  kitchen.
• To lock in the freshness of the products,
  Aashirvaad uses world class technology in
  packaging across all categories - whether it is
  the PET Poly packaging used to give you fresh
  chakki Atta or the four-layer international pouch
  to retain the flavour of tastefully crafted
  Instant Mixes.