Corporate Branding

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INTRODUCTION TO CORPORATE ONLINE BRANDING
Process to develop a strong corporate brand
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WHAT IS BRAND?
Brands assists customers remember businesses and
what they stand for
People develop and attach strong feelings towards
brands.
Logo is just a component of your overall online
branding strategy.
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• A brand for a company is like reputation for a
  person. You earn reputation by trying to do hard
  things well. --- Jeff Bezos

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A brand is a name, term, design, symbol, or other
feature that distinguishes an organization or
product from its competitors in the eyes of the
customer.

• In a theoretical sense,

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who you are, what you do, why you do it and who
you do it for.
Your brand is Your story and identity
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Corporate Branding

• is the practice of applying a companys name to a
  product and using the vision and culture of the
  company explicitly as part of its unique selling
  proposition.

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• BRAND FUNDAMENTALS

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VISION
MISSION
VALUE
An organization build its brand while carrying
out a mission to achieve its vision.
Value statement, founding principles, philosophy,
also help reinforce a brand.

• Great brand are built upon vision that describes
  what a business ultimately wants to achieve

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• BEST PRACTICES

Successful brand identities are consistent and
meaningful
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COHERENCE
Consistent look and feel
Unified voice
Consistent strategy
Simplicity clarity
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NAME
Memorable
Meaningful
Unique
Easily recognizable
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VOICE
Personality
Consistent across all channels
Reflective of companys vision
Well-aligned with its audience
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LOGO
Simple
Meaningful
Memorable
Timeless
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APPEARANCE
Consistent design
Typography
Imagery
Sensory
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ONLINE BRANDING CREATES

• Awareness Credibility Opportunities Trust
  Loyalty

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ABOUT REACH FIRST
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is an Edmonton-based online marketing agency
which specializes in corporate branding, web
development, SEO, social media management and
digital advertising.
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CONTACT US
1-844-777-3224
info_at_reachfirst.com
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