Integrated Branding

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Integrated Branding Synergising Streamlining
Communication for Building Brand Equity
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The need for Integrated Branding

• The B2B landscape is noisy, confusing and
  ever-changing
• Marketing, PR, B2B branding, digital
  communications, television, space branding,
  outdoor - the opportunities and challenges for
  presenting and reinforcing your brand keep
  growing

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The 4 Cs of Integrated Branding(According to
Pickton and Broderick in their book,Integrated
Marketing Communications)

• Coherence (different communications, logically
  connected)
• Consistency (multiple messages supporting
  reinforcing but never contradictory)
• Continuity (connected consistent communications
  through time)
• Complementary (synergistic)

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What is Integrated Branding?

• A holistic process in action, combining research,
  strategy, design and execution - under one large
  brand umbrella.
• It articulates your brand promise and then
  communicates it with clarity, synergy and
  consistency across various channels and
  touch-points

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What does Integrated Branding achieve?

• Makes your brand recognizable Your stakeholders
  will know your brand wherever they encounter it.
  Visiting your factory or your office, meeting you
  at an exhibition, browsing your website or seeing
  your ad in a magazine.
• Makes your brand believable Each interaction
  with your brand will feel the same, speak the
  same language so as to breed familiarity and
  trust in each interaction.
• Makes your brand compelling By delivering your
  brand with synergy and consistency, there will be
  a buy-in from prospective customers, employees
  or investors.

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• Above all, it builds Brand Equity, the intangible
  asset that adds psychological and financial value
  to the brand/company.

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Talk toInterics Designs

• Interics Designs can partner with companies to
  build integrated brand communication that builds
  and boosts brand equity.
• Based on the important touch-points, Interics
  knits together brand communications to optimize
  brand messaging.

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• A multi-disciplinary creative design agency in
  India, Interics has proven expertise in
  Integrated Brand Strategy and Image Brand
  Building resulting in higher brand equity for our
  clients brand.
• Interics also excels in Corporate Identity
  programs, and has considerable experience in
  exhibition design, environment branding and
  digital marketing.
• Over almost 3 decades, Interics has worked for a
  number of B2B clients, from Pharma, Automation,
  Automobile to Heavy Machineries.

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www.intericsdesigns.com