Difference Between Text Message and Rich Text Message

1
Difference Between Text Message and Rich Text
Message

• Service By
• LeadsRain
• Home for Direct Marketing Ventures

2
By Definition

• Rider Content is Universal Profile supported
  embedded features that ride along as to
  complement the text message.

3
Examples

• Media files (images, videos, gifs, audio
  recordings)
• Location sharing
• QR code for A2P messaging
• Stickers

4
Common Misconceptions

• It is commonly believed that the Rider Content is
  every additional feature to a simple text
  message.
• Features that are not classified as Rider Content
  are, read receipts, prompt actions, custom
  colours and rich cards.

5
Possibilities

• The Rider Content has the potential to change the
  outlook towards text message marketing. Giving it
  the true identity of rich text messaging, Rider
  Content will make this platform a must, for
  direct marketing.

6
Possibilities contd.

• Images highlight the product youre trying to
  sell
• QR codes can help redirect the leads to desired
  location with a tap, making instant payment
  possible through rich text messaging services.
• Stickers heighten the emotion you are trying to
  portray in the message.

7
Possibilities contd.

• One could provide location for marketing purpose
  to be recognized, along with a message circled
  around the location.
• Businesses can change their approach towards text
  message marketing.

8
Businesses

• With Rich Text Message in our lives, a number of
  businesses can use text message platform for
  marketing.
• Hotel management and tourism industry can now use
  RTM efficiently due to quality Rider Content.
• Real Estate industry can use media files to
  strengthen their message.

9
Businesses contd.

• Airline industry has already put RTM to a smart
  use by providing tickets and booking facility
  over text.
• Retail stores can now provide instant payment
  options, making purchasing process quicker.
• Delivery services can show tracking options over
  text with location embedded message.

10
Contact Us

• Address
• AUM LLC dba. LeadsRain
• 20C Trolley Square,
• Wilmington,
• Delaware 19806.
• PHONE
• 1 302-397-0096
• EMAIL
• support_at_leadsrain.com