Different Techniques Used in Mobile Marketing 2018

1
Different techniques used in mobile marketing
Different Techniques Used in Mobile Marketing
2
Introduction

• Mobile Marketing is a multi-channel, digital
  marketing strategy aimed at reaching a target
  audience on their smart phones , tablets and/or
  other mobile devices ,via websites , email, SMS
  and MMS, social media and apps .
• Mobile is disrupting the way people engage with
  brands.

3

• 4.5 of Marketing Budget (for paid ads) Spent on
  Mobile
• 60 of B2B and B2C Marketers expect Mobile
  Marketing budget to increase
• 64 of Mobile CRM Budgets will be spent on
  App-content and retention efforts
• 10.50 billion total mobile marketing estimate

4
(No Transcript)
5
Techniques

• SMS Marketing
• MMS
• Push notification
• App-based Marketing
• In-game Marketing
• QR Codes
• Proximity Services
• Location Based Services
• Ringless Voicemails
• User-Controlled Media

6
SMS Marketing to connect

7
MMS Marketing
8
Push Notification
9
App Based Marketing
10
In Game Marketing
11
QR Codes
12
Proximity Systems

•  
• Allows each customer with a mobile phone to be
  tracked though the centre which shops they go
  into and for how long. The system enables special
  offer texts to be sent to the phone.

13
Location-based services

• There are various methods for companies to
  utilize a device's location.
• Store locators
• Proximity-based marketing
• Travel information
• Roadside assistance

14
Ringless voicemail

• The advancement of mobile technologies has
  allowed the ability to leave a voice mail message
  on a mobile phone without ringing the line

15
User-controlled media

• Mobile marketing differs from most other forms of
  marketing communication in that it is often user
  (consumer) initiated (mobile originated, or MO)
  message, and requires the express consent of the
  consumer to receive future communications

16
Optimize for micro moments

• Google has identified micro moments and have
  diffentiated it into four categories
• I want to know moment
• I want to go moments
• I want to do moments
• I want to buy moments

17
(No Transcript)