The Future Of Mobile Marketing: 2015

1
The Future Of Mobile Marketing 2015

• Mobile advertising can be defined as a form of
  advertising by the use of mobile phones or other
  mobile devices.
• We use mobile advertising as a form of
  communication of the products and the services to
  the mobile devices and smartphone customers.
• The Mobile advertising comes under the category
  of mobile marketing.

2

• There are various ways by which we can do the
  mobile advertising.
• The mobile advertising spectrum ranges from a
  short message services (SMS) texts to an
  interactive advertisements.
• Other ways of doing the mobile advertising are
  shown in the upcoming slides.

3
Different Forms Of Mobile Marketing.

• There are many ways by which we can do the
  mobile marketing. Lets take a look at few of
  them.
• By using The Mobile Web for the Text tagline ads,
  mobile Web banner ads, WAP 1.0 banner ads, rich
  media mobile ads
• Through the Multimedia Messaging Service like
  Short text ads, long text ads, banner ads,
  rectangle ads, audio ads, video ads, full ads

4

• By using Mobile Video and TV Advertising Units
  for the Ad breaks, linear ad breaks, nonlinear ad
  breaks, interactive mobile video and TV ads.
• From the Mobile Applications where we can display
  In-app advertising units, integrated ads,
  branded mobile applications, sponsored mobile
  applications.

5
Lets Have A Brief Look At The Future Of The
Mobile Advertising.

• Mobile marketing being one of the most promising
  and emerging platform is expected to exceed 1.2
  billion by the end of 2015 India will become
  worlds second largest market by the end of 2016.
• By now 90 of mobile devices contribute to the
  total sales of internet enabled technology and
  87 Of Mobile Internet will contribute to Indias
  total Internet base by 2015.

6

• By 2018 mobile device videos will be more than
  that of television and the contribution by
  internet to Indias GDP will increase to 3.3 by
  the end of 2015.
• The smartphone data subscribers will reach 519
  million by 2018
• The mobile Ads perform 4-5 times better than the
  online Ads which contributes in the further
  increase of the use of mobile advertising.