Email Marketing Equals Cash

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EMAIL EQUALS CASH
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Introduction Maki ng money onl l i ne i s not a
myth. It can be as easy as wri ti ng a 5 l i ne
emai l . Trust me, i t i s what i do every si ngl
e day. In fact that process i s what I cal l my
day j ob. How l ong do you thi nk i t takes me to
wri te a 5 l i ne emai l ? Yep, l i tteral l y a
few mi nutes and then i m good to go wi th
whatever i want to do i n my day. It i s awesome
because i know that whi l st i am out surfi ng mi
d morni ng, my the onl i ne cash regi ster i n
my paypal account i n goi ng off cha-chi ng. So
because of that we deci ded to create thi s book
detai l i ng some of the cruci al aspects of
maki ng money vi a emai l s and how you can repl
i cate i t. Reach for the stars and dont l ook
back.
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• T able of Contents
• A Successful List Means Profit Increase
• Making Money, Int roduct ion t o Aut oresponders
• Email Miscommunicat ion is Too Easy!
• Email and Online Market ing Copywrit ing Secret s
• How t o Use Trial Offers t o Increase Your Sales
• How To Build An Opt In Subscriber List (By Teat
  ime Tomorrow)
• Get Going Wit h Email Market ing And Keep More
  Cust omers
• Build Int erest Wit h Aut oresponder Messages
• Email List Building How To Get St art ed
  Building Your Own Email Mailing List

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1. A Successful List Means Profit Increase FREE -
A New Idea for Making Money Online Every Day HERE
FREE - Turn Your Blog Int o A Non-St op List
Building Machine FREE - Top 10 List Building
Mist akes How t o Explode Your Email List FREE
Using Offline Sources
It is a t ough world out t here, especially in t
he world of cyberspace. The int ernet has brought
wit h it many t echnological innovat ions, yet
wit h it came along an influx of websit es. The
opport unit ies t o make money online are t here,
but t he compet it ion is t ough. The best opt
ion for survival is t o have a solid relat
ionship wit h your subscribers. Int ernet market
ing is obviously different t han offline market
ing. In order for your websit e t o st and a
chance against all t he million websit es t hat
are out t here you need t o know how t o generat
e t raffic. This may sound like an impossible
mission but t he answer clearly lies in opt -in
list building. It is underst andable t hat most
first t ime visit ors on your websit e will not
make a purchase. That is why you have t o be
willing t o give t hem somet hing t hat will make
t hem want t o fill in t heir email address.
This in fact is t he concept of an opt -in
mailing list . Many market ers have come t o
underst and t hat a well built opt -in list is t
he key t o profit margin increase. Clearly t hat
is why so many people are using t heir freebies t
o increase t heir opt -in list . The key concept
is t hat t he more people t hat sign up for your
free st uff, t he more able you are t o reach
like minded people. It is a t ime t est ed market
ing st rat egy t hat has great impact . Opt -in
list building is about get t ing your int ernet
business t he publicit y it needs. It is clear t
hat t he word free does in fact allow people t o
let go of t heir precious email address.
Therefore you do not have t o opt for t he
illegal warped version of opt -list building -
SPAM. List building is indeed a wonderful and
perfect ly legal way of websit e promot ion.
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An opt -in list is t he evident ly t he most
powerful t ool t hat you can posses in order t
o make your int ernet market ing a serious
success. It gives you t he opport unit y t o make
your subscribers aware of what your product can
do for t hem wit hout act ually saying so. Int
ernet market ing t hrough opt in list building is
about building a relat ionship wit h your
subscribers. You need t o underst and what it is
t hat your subscriber want s and you have t o be
willing t o part some of t hat informat ion
along. This way you can give your subscribers
what t hey want while at t he same t ime wet t
ing t heir appet it es t o what you have t o
offer. A more effect ive relat ionship is t
hereby built t his way and your profit s will st
art seeing t heir way t o t he sky. FREE - A New
Idea for Making Money Online Every Day HERE FREE
- Turn Your Blog Int o A Non-St op List Building
Machine FREE - Top 10 List Building Mist
akes How t o Explode Your Email List FREE Using
Offline Sources
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2. Making Money, Introduction to
Autoresponders FREE - A New Idea for Making Money
Online Every Day HERE FREE - Turn Your Blog Int
o A Non-St op List Building Machine FREE - Top
10 List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources
If you've reached t he point of exhaust ion t
rying t o keep up wit h answering t he mount ain
of emails t hat t hreat ens t o bury you alive
every single day, you're ready t o learn about
aut oresponders. The bad news is t hat people
expect prompt replies t o t heir email
inquiries. However, unless you can figure out how
t o work cont inual t went y-four hour shift s,
or hire enough people t o const ant ly monit or
incoming emails (while t hey're eat ing up your
revenue), you have a problem. The good news is
an aut oresponder is an inexpensive - or even
free - met hod of quickly responding t o emails.
What t hese programs do is aut omat ically
respond t o incoming emails as soon as t hey are
received.
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Emails are essent ial t o your business for many
different reasons. Most import ant ly, t hese
invisible email voices give you t heir feedback
about your websit e - for free! However, if you
spend all your working hours answering t hese
emails, how are you supposed t o run your
business? The answer is simple use aut
oresponders. Aut oresponders are programs t hat
aut omat ically respond t o your emails wit hout
you so much as having t o click on your
mouse. There are a number of good reasons why you
need an aut oresponder besides just answering
your email. For example, aut oresponders can be
used if you need a way t o send informat ion
about your services or product s, price list s,
or if t here are repeat ed quest ions asked
across large numbers of emails. Maybe you want t
o offer your sit e visit ors a special bonus of
some kind, such as advice or relevant art icles.
All of t his can be handled by an aut
oresponder. Addit ionally, you can advert ise your
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business and t hen build st able relat ionships
wit h your cust omers by using aut
oresponders. Aut oresponder programs vary from
soft ware t hat runs wit h your email program t
o a specialized script t hat runs on your web
host ing company's server. This kind of script
may use a web page form or simply operat e wit h
your email account . This kind of script is
programmed t o send out a st andardized message
whenever an email is received. The message is
sent t o a part icular script or email
address. Some aut oresponders can do more t han
simply send out st andardized messages. They can
send out an unlimit ed number of follow-up
messages sent at predet ermined int erval of t
ime. For example, you can set your aut oresponder
t o send out a new message every day for as long
a period as you desire. There are numerous
companies who offer aut oresponders free of
charge. Your websit e host ing company oft en
provides
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aut oresponders as a free service. If t his is
not t he case wit h your web host ing company, t
here are numerous companies who offer t his
service for a small fee, or free of charge,
providing you at t ach an advert isement for t
heir company t o your emails. To personalize
your aut oresponder messages, you can at t ach a
signat ure. Signat ures in t his case are much
like business cards. You can include your name,
company, all your cont act numbers and
addresses, and a brief message. It 's a good idea
t o at t ach a signat ure t o every email t hat
is sent out . This works as a repeat ed reminder
of your business ident it y every t ime a cust
omer sees it . The more t hey look at your
signat ure, t he more likely your company will
spring t o mind when your part icular service or
product is needed. You can creat e a st
andardized signat ure t hat every employee in
your business uses, or you can go wild, and let
every
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st aff member creat e t heir own personal signat
ure. Of course, like everyt hing in life, t here
are some rules and guidelines t o creat ing a
personal signat ure. Keep t he lengt h of your
signat ure bet ween four t o six lines of t ext
, wit h no more t han 70 charact ers in a single
line. Make sure t hat your email program does not
cut off your t ext ! The cont ent should include
your name, your company name, your email
address, fax number, and any ot her cont act det
ails, such as 800 numbers. Last ly, always
include a short personal message about your
company. It should be a subt le sell of your
services or your product s, and possibly your
company's reliabilit y and longevit y. Anot her
specialized use of aut oresponders is t o creat e
courses t hat you can t hen offer your sit e
visit ors for free. You must choose a t opic in
which you are an expert and t hat precisely t
arget s your pot ent ial cust omers. Once you
have carefully chosen your subject , divide it
int o
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a number of different sub-t opics. Then offer
your sit e visit or a free 10 or 15 day course,
each day offering a different sub-t opic. The
first t opic should always be a welcome message
t o your sit e visit or and an explanat ion
about what is t o follow. Your explanat ion
should be ent icing, get t ing t he point across
t hat you are offering free, qualit y informat
ion t hat your t arget audience will find of
great value. Wit h every lesson, include t he
number of t he lesson, t he t opic t it le,
informat ion about your company and it s
services or product s. At t he end, include a few
blurbs about t he next lesson t o ent ice t he
subscriber t o cont inue on. Make sure each t
opic is packed wit h essent ial and valuable
informat ion, and leaves t he visit or lust ing t
o know more. Ot herwise, you may lose t hem in
t he very beginning.
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Of course, you have t o writ e up your course
before you can offer it . Once you have done t
his, and gone over t he mat erial carefully,
employing a professional writ er or edit or if
necessary, you must t ransfer your t ext t o your
aut oresponder. There are a number of free aut
oresponders you can use. Try ht t p/www.get
response.com, or ht t p//www.fast fact s.net .
Or go ont o Google and you will find a long list
of free aut oresponder companies. Then sign-up
for your chosen aut oresponder. Once you do, you
will receive inst ruct ions as t o how t o set
it up and t ransfer your t ext . Email is an
excellent market ing t ool it is inexpensive and
it is fast . Use it t o advert ise your business
by choosing your email address carefully. Your
websit e should cont ain different email
addresses for different cont act request s. For
example, use info_at_yourdomain.com for informat ion
request s, or sales_at_yourdomain.com for quest
ions about
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sales. It 's a good idea t o set up one for t he
owner, such as president _at_yourdomain.com. This
present s your company in a personal,
approachable light and insures t hat
direct cont act is provided. Aut oresponders
are an effect ive and powerful market ing t ool,
allowing you t o make cont act wit h t housands
of pot ent ial cust omers. This is an invaluable
asset considering how many pot ent ial cust omers
you usually have cont act wit h before you make
an act ual sale. Essent ially, an aut oresponser
allows you t o aut omat e part of your market
ing campaign. FREE - A New Idea for Making Money
Online Every Day HERE FREE - Turn Your Blog Int
o A Non-St op List Building Machine FREE - Top
10 List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources
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3. Email Miscommunication is T oo Easy! FREE - A
New Idea for Making Money Online Every Day HERE
FREE - Turn Your Blog Int o A Non-St op List
Building Machine FREE - Top 10 List Building
Mist akes How t o Explode Your Email List FREE
Using Offline Sources
We misint erpret , filt er, or change 70 t o 90
of what we hear. Communicat ing messages clearly,
and in a format t hat t he receiver will underst
and, is difficult . It 's easy t o miscommunicat
e. By wat ching which words you choose, your
message will be more clearly communicat
ed. Cause Why does all t his confusion occur?
One of t he many reasons is t hat people suffer
from informat ion overload. They simply can't
process everyt hing t hey receive via email - nor
do t hey really want t o. As much as you would
like t hem t o, recipient s of your email
messages don't give every message t hey receive
from you t heir undivided at t ent ion. In realit
y, people read email quickly t hey do ot her t
asks while t hey read email (such as t alking on
t he t elephone) and t hey ignore messages alt
oget her. Even under t he best condit ions, it
's easy for t he informat ion you send t o become
dist ort ed. You don't want t o complicat e mat
t ers by sending email messages loaded wit h t
echnical t erms or indust ry-specific jargon t
hat would require t he reader t o decipher t he
language before he/she can even begin t o use t
he dat a. Example Here's an example of how
easy it is t o miscommunicat e. Even when people
are saying t he exact same t hings, t hey can
say t hem in such a way t hat t hey cannot
underst and each ot her. Have you ever done t
his?
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• Direct ions
• The following are familiar sayings you have heard
  many t imes. However, t he wording in t his
  example is different . Can you re-phrase t hese
  st at ement s using more familiar language?
• Comput e not your immat ure gallinaceans prior t
  o t heir being produced.
• Pulchrit ude does not ext end below t he surface
  of t he derma.
• You cannot est imat e t he value of t he cont ent
  s of a bound, print ed narrat ive from it s ext
  erior vest ure.
• One may address a member of t he Equidea family t
  oward aqueous liquid, but one is incapable of
  compelling him t o quaff.
• Solut ions
• 1.Don't count your chickens before t hey've hat
  ched. 2.Beaut y is only skin deep.

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How t o Explode Your Email List FREE Using
Offline Sources
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4. Email and Online Marketing Copywriting
Secrets FREE - A New Idea for Making Money Online
Every Day HERE FREE - Turn Your Blog Int o A
Non-St op List Building Machine FREE - Top 10
List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources

• My copywrit ers and I have writ t en hundreds of
  breakt hrough response, money-making
• emails and online Market ing promot ions.
• Here's what we've found works best . Use t hese t
  ips properly and your result s will skyrocket .
• Your email "from" sender line should be your
  brand name or company name and st ay consist ent
  . Use your own personal name only if t hat is
  your brand image.
• Send emails only when you have somet hing t o say
  t hat will benefit t he reader. No fluff. No
  filler. You must be relevant . If you can't be,
  don't send an email unt il you have somet hing
  beneficial t o say.
• St art your emails wit h t he specific benefit t
  he reader can get from your message. You have no
  more t han 3 seconds t o pass t he crucial "what
  's in it for me?" t est .
• The copywrit ing t one and language should be
  personal and conversat ional, inst ead of st
  uffy and "corporat e".
• Make a specific offer t o t he reader and, if
  possible, include a short deadline by which he
  must respond t o get it .
• Use as much copy as is needed t o fully pile on
  all t he benefit s t he reader will get by
  ordering, answer object ions, creat e urgency,
  and close t he sale.
• Test your subject lines and offers on small
  segment s of your list before you send t he

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• email t o your ent ire list .
• Include "Email t his t o a friend" service in all
  your communicat ions for pass along and viral
  market ing.
• Tell your recipient s t o "whit e list " your
  email address so your fut ure emails don't end
  up in t he "spam" filt er.
• Remail non-opens again one week lat er. This
  works great if your email service can pinpoint t
  his informat ion.
• Copywrit ing of your emails and online market ing
  is your 1 key t o much higher leads, sales and
  profit s. So don't ent rust it t o anyone ot her
  t han an experienced successful copywrit er and
  t he best one you can afford. This is not t he t
  ime t o be penny-wise and pound-foolish.
• There are many ot her email and online copywrit
  ing t opics t hat are t oo variable t o give you
  hard and fast answers t o. They need t o be st
  udied first by a professional based on your
  specific business. These include t ext vs. ht ml
  and best days t o email.
• FREE - A New Idea for Making Money Online Every
  Day HERE FREE - Turn Your Blog Int o A Non-St op
  List Building Machine FREE - Top 10 List
  Building Mist akes
• How t o Explode Your Email List FREE Using
  Offline Sources

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5. How to Use T rial Offers to Increase Your
Sales FREE - A New Idea for Making Money Online
Every Day HERE FREE - Turn Your Blog Int o A
Non-St op List Building Machine FREE - Top 10
List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources
Copyright 2006 Alicia M Forest and Client
Abundance.com Do you ever find yourself t empt
ed t o purchase somet hing online, and even wit h
a money-back guarant ee, you're st ill not quit
e sure about handing over your cash? Well, some
of your prospect s will feel t he same way as t
hey read your sales page for your product or
service. Your offer sounds great , t he right
guarant ee eliminat es t heir risk, but t hey st
ill wonder if what ever it is t hey are
considering purchasing is right for t hem. If
you want t o increase t he likelihood t hat t hey
will t ake out t heir wallet , simply offer t
hem a free or paid t rial! Haven't you loved it
when you've been given t he opt ion t o t ry
somet hing out for free or very lit t le cost t o
make sure it 's what you want ? By offering a t
rial t o your prospect s, you're doing t wo t
hings of value for your business- building. One
is t hat you are showing t hat you are confident
in t he value of your product t o offer a t
rial, and t he ot her is t hat you are essent
ially eliminat ing t he last lingering quest ion
in your prospect 's mind "What if I don't like
it ?" Allowing your prospect s t o decide for t
hemselves whet her or not your product or
service is for t hem answers t hat quest ion for
t hem. So, what kinds of product s and services
are best for free t rials? 1. Downloadable
product s
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• If you're offering informat ion product s, like
  ebooks or how-t o guides, you can offer a
• sample chapt er as a free t rial. If you're
  offering an e-course, you can offer one lesson as
  a free t rial. If you're offering an audio
  program, you could offer a 15-minut e clip as a
  free t rial. You could also creat e an int
  roduct ory component t o any of t hese t hat
  gives solid informat ion, but t hat also leaves
  your reader or list ener want ing more.
• Membership sit es
• It 's common pract ice t o offer a free, 1 or
  4.95 t rial for a membership sit e. And it 's
  common pract ice because it 's a very effect ive
  way t o convert your t rial member t o a paid
  member. Just like your local fit ness club's t
  rial period - it 's much easier t o sign up for
  a mont h for a couple of bucks t han t o pay t he
  ent ire gym membership in one lump sum or t o be
  bound t o a cont ract for a cert ain lengt h of t
  ime before you even know if t he membership is
  for you.
• Physical product s
• Offer t o send your product t o your cust omer
  for a small processing fee plus shipping and t
  ell t hem t hey have 30 days t o t est it out .
  If t hey don't ret urn it wit hin t hose 30
  days, bill t hem t he full price for t he product
  (minus t he processing fee, if you'd like).
• One-on-one services
• I want t o make it very clear t hat I am not in
  favor of compliment ary 11 session for any
  service professional. However, if you'd like t o
  give a free 15-minut e consult at ion t o see if
  t here's a good mat ch bet ween you and your
  prospect , t hat can increase your client base.
• A bet t er opt ion is t o offer a free or
  low-cost group session. Give an int roduct ory t
  alk about your services and answer quest ions,
  perhaps even offer a discount t o t hose who
  sign up wit h you right t hen. This way, you're t
  ruly leveraging your t ime and t alent by
  allowing your prospect s t o self-select t
  hemselves out wit hout your having t o go t
  hrough t hat process individually.

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Just make sure t hat along t he way and at t he
end of t he t rail period, you convey t
he benefit s of t he paid version in all t hese
cases. Having a qualit y product or service and
following up effect ively t o convert your t rial
cust omer t o a paid-in-full cust omer will
increase your overall sales. So, which of your
offerings can you give a t rial on? Choose one,
creat e t he t rial, and see what happens t o
your bot t om line. FREE - A New Idea for Making
Money Online Every Day HERE FREE - Turn Your
Blog Int o A Non-St op List Building Machine
FREE - Top 10 List Building Mist akes How t o
Explode Your Email List FREE Using Offline Sources
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6. How T o Build An Opt In Subscriber List (By T
eatime T omorrow) FREE - A New Idea for Making
Money Online Every Day HERE FREE - Turn Your
Blog Int o A Non-St op List Building Machine
FREE - Top 10 List Building Mist akes How t o
Explode Your Email List FREE Using Offline Sources
So you've bought t he ebooks, courses "secret "
opt in list builders but your aut oresponder is
st ill as empt y as a spammers head. Don't fret -
in t his art icle we'll discuss TWO simple yet
shockingly effect ive st rat egies t hat you can
implement t o build a highly responsive opt in
email list (and yes, you can do so by t ea-t ime
t omorrow), all wit h minimal expenses. Before
st art ing, you should know t hat I've used t
hese met hods personally t o put floods of opt
in subscribers ont o my list s - fast . Met hod
ONE - Use Giveaway Event s To Explode Your List
Int o The Thousands Wit hin Days. The first JV
event I ever part icipat ed in was Mark Hendricks
12 Days Of Christ mas event . When t he event
went live, I was st unned - I was receiving opt
-in subscribers at t he rat e of one per minut e
when my gift became available. And do you know
what ? Many of t hese subscribers went on t o
purchase my product s, sign up t o my
memberships, click on my Adsense displays and
are st ill happy, product ive subscribers cust
omers t oday. A list of a couple of t housand -
built in a few short days. Marks event t akes
place only once a year. But t here's anot her
list building event t hat 's always on where
some of t he biggest int ernet market ers online
share t heir subscribers wit h you. You can view
it here ht t p//www.linkbrander.com/go/25418
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There are several of t hese event s every year -
be on t he look out for t hem and part icipat e
as a cont ribut or t o as many as you can. It
would be fairly easy t o obt ain 10,000
responsive subscribers over a year using t his
one met hod alone. It 's probably t he best kept
secret of opt -in list building (t hough perhaps
not for long). Met hod TWO - If You're In The
Biz Opps/Home Biz/Int ernet Market ing Niche Then
You MUST Do This. This st rat egy is
exclusively for t hose who are in t he business
opport unit ies/int ernet market ing/MLM t ype
niches. It allows you t o reach about a t housand
opt in subscribers everyday - subscribers t hat
are wit hin t he same general market as
yourself. How does it work? Let me explain.
About once a day I get an email from someone. And
in ret urn, I get t o send an opt -in email t o
1,000 people who have a reasonable int erest in
what I have t o say. I get t o do t his
everyday. Now t hink about t his - being able t
o reach 1,000 opt in subscribers a day means you
can reach 30,000 subscribers a mont h. To reach
t hat sort of audience wit h a solo email ad
(for example) would cost at least 97 or so. That
's why t his list building t echnique is an
absolut e gem (you can set -up for an invest ment
of as lit t le as ZERO). You can find out more
here ht t p//www.linkbrander.com/go/25420 Lis
t building is a funny t hing. You could buy t he
most expensive courses and flashy soft ware,
spend t housands of dollars on expensive leads
and st ill get ZERO result s. Then, you do somet
hing t hat 's free or inexpensive and it pays off
dividends right off t he bat . It 's just one of
t hose t hings where you can only get it right t
hrough experience - and in my t ime online I've
seen few t echniques t hat can build a list as
FAST as t he t wo met hods out lined in t his
art icle. It 's t ime you underst ood t hat in
order t o creat e a long t erm, cash generat ive
business online you MUST build an opt in list .
There's no t ime like t he present so why not put
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t hese powerful st rat egies int o play t
oday? FREE - A New Idea for Making Money Online
Every Day HERE FREE - Turn Your Blog Int o A
Non-St op List Building Machine FREE - Top 10
List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources
26
7. Get Going With Email Marketing And Keep More
Customers FREE - A New Idea for Making Money
Online Every Day HERE FREE - Turn Your Blog Int
o A Non-St op List Building Machine FREE - Top
10 List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources
It 's Never t oo Early We oft en t alk wit h
companies who aspire t o reach many of t he same
goals we've achieved wit h email - regular
communicat ions, and enhanced relat ionships.
Amazingly, many of t hese companies are
considerably larger t han us - but yet object on
t he grounds t hat t hey 'aren't ready.'
Baloney! Email market ing is incredibly easy t o
get st art ed - and in our opinion it is most
effect ive when it is done wit h a philosophy of
simplicit y Frequent Cont act is Key Email
market ing does not work as well for a one-t ime
quick hit market ing st rat egy. Email allows
you t o build a regular, ongoing dialogue wit h
your best client s and prospect s. And t hat
becomes self-select ing - t hose who most wish t
o do business wit h you will appreciat e t he
regular communicat ions. Those who do not can opt
-out . It t ruly is a win- win. Be
Regular One of t he real keys t o success is
how frequent ly (or not ) you communicat e. We
occasionally provide special alert s, but
generally, for us, once a mont h is plent y oft
en t o communicat e. I firmly believe - and our
result s have confirmed - t hat regular but
respect ful communicat ion is opt imal. Cont
ent is King
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Ult imat ely, for professional service firms like
ours it is ideas t hat build relat ionships -
and ideas are driven and support ed by cont ent .
We st rongly recommend t he creat ion of a
regular communicat ions vehicle - whet her an
e-Newslet t er or ot her vehicle. It has worked
for us and it works for a number of our client
s. Be Brief We also have found t hat it is
crit ical t o keep t he cont ent out of t he
newslet t er. While t his may seem t o be a cont
radict ion t o t he previous point , it is not .
You should let people know about your ideas, but
not force t hem down t heir t hroat s. Use t he
newslet t er t o point t o your cont ent (on your
sit e or elsewhere) but don't t ry t o cram it
all in. It shouldn't t ake someone 10 minut es t
o decide if your newslet t er is wort h a read.
An overly long, dense, hard-t o-read newslet t er
simply wast es people's t ime. In addit ion, by
keeping t he cont ent ext ernal, you can use
click t hrough analyt ics t o see who is really
int erest ed in what cont ent - and t ailor your
follow-up appropriat ely. Keep it Ent ert
aining. We're shocked by t he number of dry,
boring newslet t ers t hat clog our inboxes. We
subscribe t o many newslet t ers t o keep up on
our compet it ors, but we usually only read t
hose t hat keep us ent ert ained. Try adding a
bit of humor if possible. Don't Hard-Sell. The
flip side of t he coin is when we see companies
who feel as t hough t hey need t o close
business in every sent ence. Email market ing is
about relat ionship building, and it is somet
hing you're doing for t he long- t erm - not a
quick revenue hit . Even for consumer- orient ed
ret ailers, t his fact st ill holds t rue- cust
omer relat ionships are profit able when t hey
are long-t erm, so your market ing effort s need
t o be orient ed t hat way. FREE - A New Idea for
Making Money Online Every Day HERE FREE - Turn
Your Blog Int o A Non-St op List Building Machine
FREE - Top 10 List Building Mist akes
28
How t o Explode Your Email List FREE Using
Offline Sources
29
8. Build Interest With Autoresponder
Messages FREE - A New Idea for Making Money
Online Every Day HERE FREE - Turn Your Blog Int
o A Non-St op List Building Machine FREE - Top
10 List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources
If you are using your aut oresponder t o sell a
product or service, you must be very careful as t
o how you approach your pot ent ial cust omer.
Few people like a hard sale, and market ers have
known for years t hat in most cases, a prospect
must hear your message an average of seven t
imes before t hey will make a purchase. How do
you accomplish t his wit h aut oresponders? It
's really quit e simple, and in fact , t he aut
oresponders make get t ing t he message t o your
pot ent ial cust omers t hose seven t imes
possible. On t he Int ernet , wit hout t he use
of aut oresponders, you probably could not
achieve t hat . Too oft en, market ers make t he
mist ake of lit erally slamming t he pot ent ial
cust omer wit h a hard sales pit ch wit h t he
first aut oresponder message - t his won't
work. You build int erest slowly. St art wit h
an informat ive message - a message t hat educat
es t he reader in some way on t he t opic t hat
your product or service is relat ed t o. At t he
bot t om of t he message, include a link t o t he
sales page for your product . Use t hat first
message t o focus on t he problem t hat your
product or service can solve, wit h just a hint
of t he solut ion. Build up from t here, moving
int o how your product or service can solve a
problem, and t hen wit h t he next message, ease
int o t he benefit s of your product - giving t
he reader more act ual informat ion wit h each
and every message. Your final message should be t
he sale pit ch - not your first one! Wit h each
message, make sure t hat you are giving t he
cust omer informat ion pert aining t o t he t
opic - free informat ion! This is what will keep
t hem int erest ed in what you have t o
say. This t ype of market ing is an art . It
may t ake t ime t o get it exact ly right . Use t
he
30
examples t hat ot her market ers have set for
you. Pay at t ent ion t o t he messages t hat you
receive from ot her market ers. St art a 'swap'
file, and keep t hose messages. Use some of t he
bet t er sales copy for your own aut oresponder
messages - just make sure t hat yours doesn't t
urn out t o be an exact copy of someone else's
sales message! Remember not t o st art wit h a
hard sale. Build your pot ent ial cust omers int
erest . Keep building on what t he problem is,
and how your product or service can solve t hat
problem or fill t hat need. If you are doing t
his right , by t he t ime t he pot ent ial cust
omer reads t he last message in t hat series, t
hey will be convinced enough t o make a
purchase! FREE - A New Idea for Making Money
Online Every Day HERE FREE - Turn Your Blog Int
o A Non-St op List Building Machine FREE - Top
10 List Building Mist akes How t o Explode Your
Email List FREE Using Offline Sources
31
9. Email List Building How T o Get Started
Building Your Own Email Mailing List FREE - A New
Idea for Making Money Online Every Day HERE FREE
- Turn Your Blog Int o A Non-St op List Building
Machine FREE - Top 10 List Building Mist
akes How t o Explode Your Email List FREE Using
Offline Sources
Email list building is a common market ing pract
ice t hese days. There are very few businesses t
hat you can go int o t hese days t hat don't ask
for your email address or ask if you want t o
sign up for special offers or updat es t hrough
your email. This is t he first st ep you should
t ake, as well, when building your email list .
St art by asking your cust omers t o fill out a
short piece of paper cont aining t heir name and
email address. This will give you t he opport
unit y t o keep in some sort of cont act and
communicat ion wit h your cust omers. Email
list building sounds easy, right ? Well, it can
be if you go about it t he right way. These
days, wit h everyone asking for email addresses
wit h t he amount of spam on t he int ernet , it
is get t ing harder and harder for you t o be
able t o get a person's email address from t hem
for your email list building dat abase. So you'll
have t o find some way t o encourage t hem. If
you are an in-st ore individual request ing an
email address for building your email list , t
ry point ing out t he benefit s, like newslet t
ers, promot ions or ot her benefit s t hey might
receive by having t heir email address on your
email list . This is called direct cont act
collect ion. You are collect ing t he email
address for t he email list direct ly from
face-t o-face cust omers. For t hose of us wit h
websit es, adding a simple form for email
collect ion is usually t he best way t o go about
email list building. Simply writ e a short
paragraph about why your cust omer should be
giving t heir email address t o you and t hen
request t he email by put t ing in a submission
form. If you already have an email list , t ry t
his email list building opt ion. Ask your cust
omers for referrals. If t hey like your sit e
and what you have t o offer, request t he email
address of friends and family so you can send an
invit at ion t o t hose people t o t ake a look
at your
32
sit e. Or, depending on t he sit e, offer a
referral program where cust omers can earn somet
hing for every so many people t hey get t o sign
up and give you t heir email addresses. A t hird
opt ion in t he email list building process is t
elemarket ing. In t his process, you build your
email list by cont act ing cust omers over t he
phone and let t ing t hem know t hey could
perhaps avoid t he call if t hey signed up for t
he email service. Try t o use as many of t hese
as you can when at t empt ing t o do email list
building. This will help you t o creat e a large
email address base. FREE - A New Idea for Making
Money Online Every Day HERE FREE - Turn Your
Blog Int o A Non-St op List Building Machine
FREE - Top 10 List Building Mist akes How t o
Explode Your Email List FREE Using Offline Sources
33
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