Interacting With Your Customers – How Often?

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Interacting With Your Customers How Often?
ThemeJungle
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Interacting with your customers how important
is it? Very. Cannot overstate its importance! But
how often should you do it? Considering that
everyone is a busy bee today, you cant really
blame a person if he doesnt answer each of your
phone calls, or unsubscribes from your emailing
list, because the sheer number of emails makes
him think you might be spamming his inbox! So how
do you make your customer listen to you? The
frequency of customer interactions plays an
extremely important role in answering this
question, and this might help you coming up with
the perfect frequency for you
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Interaction via Emails
Communicating with your customers via email is a
great way of being in touch with them from both
customer service as well as marketing point of
view. But the question still remains that how
often do you communicate with them? What is that
perfect frequency of sending these emails which
wont make your customers feel uncomfortable, and
get your message through most effectively? For
this, there isnt exactly a magic number the
number of times one should be sending emails a
week or a month it isnt, and it cant be the
same for everyone.
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• So, its more about observing how your customers
  are responding to you. Its about the right
  questions
• How often are you sending the emails?
• How many of them do actually open their emails?
• How many of your customers do still remain
  subscribed?
• These are the kinds of questions that you should
  be looking to get answers to. Take a hard look at
  your reports. How many people do you concur,
  remain engaged, and how many do you see ignoring
  you? Having a large customer base, of course
  doesnt mean that you have to send everyone an
  email. You must sample the total number, and
  prepare an emailing list for yourself.
• Experiment with various email frequencies, and
  see how it changes the results for you. This will
  give you a fairly good idea about the right
  frequency for you it will eventually result in
  higher number of email opens, and lesser people
  unsubscribing.

and is treating your social networks as a
customer service outlet. 80 of success is just
showing up, so make sure your brand shows up for
your target audience.
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Social Media Interaction
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Unlike email communication, interacting with your
your clients on social media platforms is a
completely different scene. The social media
giants, like Facebook and Twitter have such a
huge participation from people, and these people
are so active in there, that you have to keep
your interactions going on, on a daily basis. You
have to communicate with your customers
regularly, asking them for recommendations to
make your product better, solving any problems
that they might be facing, and so on. The reason
for this high frequency of interaction is, that
one, this way people feel that you actually care
about them, second, their own frequency of being
active on a certain platform at any given time is
so high, that you just cannot afford to take it
lightly at all, and third, the lifespan of
anything that you post on one of these platforms
is so low, that you have to keep doing it again
and again. So, make social media communication a
part of your everyday schedule, if it isnt
already.
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Interaction via Phone Calls
Customer service is absolutely nothing without
the age-old practice making calls to them. But
the important thing to understand is, how many
calls do you actually make, before you the
customer gets really annoyed with you, and all
the work put in goes to complete waste. The
frequency here depends upon who you are calling
whether its the calls youre making to retain
your ex-customers, or giving out some important
information, or are these feedback calls? The
type of calls also decides the content that youd
use while talking to them.
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Retention calls are probably the most difficult
ones. Even if its a single call, the customer
always seems to be annoyed. Feedback calls are
the tricky ones you could get your answers as
soon as you make your first call, or you could
have to make a number of calls before you get
your feedback. It completely depends on the
customer they could be busy, or be in a bad
mood, or just about anything. So content, as
important it is in case of retention calls in
order to get the customers attention towards the
positives, even though he must have clearly had
some problems with the product or service,
feedback calls call for a completely different
kind of content management. You have to as
exactly the right questions, demanding extremely
short answers, without asking too many questions
keeping the amount of time it takes into utmost
consideration. Then there are calls that you
make, because you need to give out some important
information and these calls are comparatively
easier to make, considering no one would want to
be kept in the dark about anything. The customer
would probably be thankful to you for that phone
call. These are some of the things that you
should keep in mind before you decide on how
often you should interact with your customers.
Its a different number for everyone and only
you can figure it out for your business. But
these pointers might just help!
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