Interacting With Your Customers – How Often? (1)

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Interacting With Your Customers How
Often?
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Interacting with your customers how important
is it?. Cannot overstate its importance! But how
often should you do it? Considering that everyone
is a busy bee today, you cant really blame a
person if he doesnt answer each of your phone
calls, or unsubscribes from your emailing list,
because the sheer number of emails makes him
think you might be spamming his inbox! So how do
you make your customer listen to you? The
frequency of customer interactions plays an
extremely important role in answering this
question.
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Interaction via Emails
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Communicating with your customers via email is a
great way of being in touch with them from both
customer service as well as marketing point of
view. But the question still remains that how
often do you communicate with them? What is that
perfect frequency of sending these emails which
wont make your customers feel uncomfortable, and
get your message through most effectively? For
this, the number of times one should be sending
emails a week or a month it isnt, and it cant
be the same for everyone. So, its more about
observing how your customers are responding to
you. Its about the right questions - How often
are you sending the emails? - How many of them
do actually open their emails? - How many of
your customers do still remain subscribed? These
are the kinds of questions that you should be
looking to get answers to. How many people do you
concur, remain engaged, and how many do you see
ignoring you? Having a large customer base, it
doesnt mean that you have to send everyone an
email. You must sample the total number, and
prepare an emailing list for yourself.
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Social Media Interaction
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Unlike email communication, interacting with your
clients on social media platforms is a completely
different scene. The social media giants, like
Facebook and Twitter have such a huge
participation from people, and these people are
so active in there, that you have to keep your
interactions going on, on a daily basis. You
have to communicate with your customers
regularly, asking them for recommendations to
make your product better, solving any problems
that they might be facing, and so on. The reason
for this high frequency of interaction is -
First, this way people feel that you actually
care about them. - Second, their own frequency
of being active on a certain platform at any
given time is so high, that you just cannot
afford to take it lightly at all, and - Third,
the lifespan of anything that you post on one of
these platforms is so low, that you have to keep
doing it again and again. So, make social media
communication a part of your everyday schedule,
if it isnt already.
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Interaction via Phone Calls
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Customer service is absolutely nothing without
the age-old practice making calls to them. But
the important thing to understand is, how many
calls do you actually make, before you the
customer gets really annoyed with you, and all
the work put in goes to complete waste. The
frequency here depends upon who you are calling
whether its the calls youre making to retain
your ex-customers, or giving out some important
information, or are these feedback calls? The
type of calls also decides the content that youd
use while talking to them. Retention calls are
probably the most difficult ones. Even if its a
single call, the customer always seems to be
annoyed. Feedback calls are the tricky ones you
could get your answers as soon as you make your
first call, or you could have to make a number of
calls before you get your feedback. It completely
depends on the customer they could be busy, or
be in a bad mood, or just about anything. So
content, as important it is in case of retention
calls in order to get the customers attention
towards the positives. Then there are calls that
you make, because you need to give out some
important information and these calls are
comparatively easier to make, considering no one
would want to be kept in the dark about anything.
The customer would probably be thankful to you
for that phone call.
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