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MKT 435 A Guide to career/newtonhelp.com

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Title: MKT 435 A Guide to career/newtonhelp.com

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MKT 435 A Guide to careernewtonhelp.com
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MKT 435 All Assignments

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MKT 435 All New Assignments

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MKT 435 Week 1 Consumer Behavior and Marketing
Paper

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Choose a company with which you are familiar.
Prepare a 1,050- to 1,400-word paper in which the
interrelationship between consumer behavior and
marketing is discussed.

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MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper

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MKT 435 Week 2 Brand Personality Presentation (2
PPT)

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This Tutorial contains 2 Presentation
MKT 435 Week 2 Brand Personality Presentation
Resource Consumer Behavior Building Marketing
Strategy, Ch. 10
Choose an organization with which you are
familiar or use the organization you chose for
the Week 1 assignment.

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MKT 435 Week 2 Porsche Case Study

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Read the Porsche case study found in Consumer
Behavior on pages 52-53.
Write the answers to the following questions 1,
2, 3, 4 and 6 at the end of the case. Use the
worksheet to answer the questions. The paper will
need to be 700 to 1,050 words in total length.

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MKT 435 Week 3 How Attitudes are Influenced

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Write a 1,050- to 1,400-word paper in which you
write about the following scenario
What was your attitude about this
course before it started?
What factors influenced that attitude?

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MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper

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MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper
Choose one of the following changes in Cultural
Values to review and discuss (1) green
marketing, (2) cause-related marketing, (3)
gender-based marketing, or (4) marketing to gay
and lesbian consumers.

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MKT 435 Week 3 Internal and External Influences
Marketing Paper

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MKT 435 Week 3 Internal and External Influences
Marketing Paper
Resource Consumer Behavior Building Marketing
Strategy, Ch. 3
Select a new product or service that will be
launched by either an existing organization or
one you will create.

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MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy

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Write a 700- to 1,050-word paper in which the
team discusses the following
A brief overview of the company and the
product and its marketing strategy.
An examination and discussion of the
external factors that influence the companys
target market.

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MKT 435 Week 4 Consumer Decision Making
Presentation

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MKT 435 Week 4 Consumer Decision Making Process
Analyze a recent purchase you made of a durable
good (durable goods are goods that dont wear out
quickly or those that have a lifespan of more
than three years computers, cars, mobile
phones, kitchen appliances, etc.)

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MKT 435 Week 4 Examine a Communication Tool

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Choose a marketing communication tool used by a
brand about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc.

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MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy

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Write a 525- to 700-word paper in which the team
explains the roles of family, culture, and
subculture influences on the companys target
market purchasing behavior.

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MKT 435 Week 4 Team Consumer Decision Making
Paper

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MKT 435 Week 5 Consumer Decision Making Process
Analysis

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Analyze a recent purchase decision you made using
the steps in the consumer decision making
process. The consumer decision making process is
discussed in Chapter 14, pages 341-346.

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MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy

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Create and present a 10- to 12-slide PowerPoint
presentation of Part III.
Develop a segmentation analysis of the companys
target market. Address each variable of
segmentation (geographic, demographic, behavioral
and psychographic) that is significant in
attracting the target market.

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MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper

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This Tutorial contains 2 Papers
MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper
Evaluate an online crowdsourcing site. Examples
include, Dells Ideastorm, and Starbucks.

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MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation