Misconceptions about Sustainable Fashion

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Misconceptions about Sustainable Fashion
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Its High Maintenance

• Since we are buying a piece of garment because it
  is well crafted and of high quality immediately
  the thought arises that it will require high
  maintenance.
• In fact these clothes are made from high quality
  fabric and will outlive any other normal picked
  garment which may get spoilt after a few washes.

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It is Not Stylish

• The other myth is that it is not stylish
• Infact as more and more people are now preferring
  sustainable clothes, more and more companies are
  now manufacturing ore fashionable sustainable
  clothes than before.

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Its Expensive

• It is feasible that though these garments are
  expensive they are expensive for their special
  weaves, quality, durability, dyes cuts and styles
  and worth their while.

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Its Rustic

• This is another myth that fabrics like Khadi and
  muslins are coarse and rustic looking. On the
  contrary in todays time very fine Khadi and
  muslin is used which complements todays styles
  and tastes.

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They are Hard to Find

• This is another myth that sustainable brands are
  few and it is a task to find these brands. On the
  contrary many designers and labels are coming up
  with such sustainable garments and they are
  easily available and accessible.

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SATVA