MKT 421 EDU Predictable World /mkt421edu.com

1
MKT 421 EDU Predictable World /mkt421edu.com
2
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Assignment Distribution channel Article
Review (sports apparel company) FOR MORE
CLASSES VISIT www.mkt421edu.com   Purpose of
Assignment A well planned distribution channel
system is a key component of the marketing mix
that helps meet customer demands and achieve
company goals. This assignment will analyze the
role channels of distribution have in meeting the
needs of consumers in both a brick and mortar and
online retail setting.
3
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers) FOR MORE
CLASSES VISIT www.mkt421edu.com   This Tutorial
contains 2 Papers Purpose of Assignment
Understanding marketing as a multi-step process
relying on building successful customer
relationships is essential to helping
organizations grow and achieve their goals. This
assignment defines marketing, the customer value
proposition, and creating mutually beneficial
relationships between the organization and
target, as well as applies these concepts to the
student to create a personal brand.
4
MKT 421 EDU Predictable World /mkt421edu.com

•  MKT 421 Final Exam Guide (New)
• FOR MORE CLASSES VISIT
• www.mkt421edu.com
• Blending the firm's promotion efforts to convey a
  complete and consistent message is the goal of
• Sales management communications.
• Integrated promotional marketing.
• Sales promotion communications.
• Integrated marketing communications.
• When an advertiser pays a fixed amount (e.g. 70
  cents) each time a Web surfer clicks on the
  advertiser's ad and links to the advertiser's
  website, this process is called a(n)
• pioneering ad.
• pay-per-view.
• pay-per-click.
• copy thrust.

5
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Final Exam Guide (New, 2017) FOR MORE
CLASSES VISIT www.mkt421edu.com _________ is
best defined as the process of continuously
obtaining information on events happening outside
a company to recognize and interpret possible
trends that affect marketing. Relationship
marketing Digital marketing Customer relationship
management Environmental scanning A __________ is
often referred to as a business firm. government
agency nonprofit organization publicly owned
organization for-profit organization
6
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt421edu.com  1. Blending the
firm's promotion efforts to convey a complete and
consistent message is the goal of
Sales management communications. Integrated
promotional marketing. Sales promotion
communications. Integrated marketing
communications. 2When an advertiser pays a fixed
amount (e.g. 70 cents) each time a Web surfer
clicks on the advertiser's ad and links to the
advertiser's website, this process is called
a(n) pioneering ad. pay-per-view.
pay-per-click. copy thrust.
7
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation FOR MORE CLASSES VISIT
www.mkt421edu.com   MKT 421 WEEK 3 Mapping the
Product Life Cycle (PLC) Presentation Purpose of
Assignment The Product Life Cycle (PLC) is a
vital component of the marketing plan. Monitoring
products and services as they flow through this
process helps marketing managers adjust their
marketing strategies to keep products and
services thriving for as long as possible.
Monitoring this cycle helps companies and
organizations continue to maximize the value of
their products and services with their target
over time. The purpose of this assignment is to
give students the opportunity to understand how
each stage in the PLC creates a need for
adjustment to marketing strategies and allows
students to assess what action(s) need to be
taken.
8
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager FOR MORE CLASSES VISIT
www.mkt421edu.com  Purpose of Assignment A well
planned distribution channel system is a key
component of the marketing mix that helps meet
customer demands and achieve company goals. This
assignment will analyze the role channels of
distribution have in meeting the needs of
consumers in both a brick and mortar and online
retail setting. Scenario You work for a newly
formed sports apparel company and your manager
has requested you help the company decide on the
best distribution strategy to use for its
products. You have begun research on the
strategies and methods available by reviewing
relevant articles on the topic. Based on your
article review, you will decide what
strategy(ies) is/are best and explain the
reasoning behind your conclusion.
9
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation FOR MORE CLASSES
VISIT www.mkt421edu.com   The purpose of this
assignment is to place students in the active
role of a marketing manager with a problem
threatening the organization's survival. Students
will respond to a specific scenario that requires
them to address the concepts both critically and
creatively to solve the scenario's dilemma.
Scenario You are the marketing manager for a
local nonprofit charity whose funding is based on
membership fees. You've noticed a severe drop in
new memberships and a decline in repeat
memberships, which is threatening your
organization's ability to survive and grow. You
have decided to implement the Five-Step Marketing
Research Process to help understand the problem
and create solution strategies to implement.
10
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com   Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
11
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com   Assume you are
the newly hired marketing manager of a company.
As you spend time with other peer marketing
managers, you realize that the company doesnt
place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
12
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 1 Elevator Pitch (2 Papers) FOR
MORE CLASSES VISIT www.mkt421edu.com   This
Tutorial contains 2 Papers Create a 700-word
elevator pitch that includes the following
Summarize your background and what makes you
unique (your competitive advantage/differentiation
) in a one-paragraph elevator pitch. Identify
three to four companies for whom you want to work
(your target market and how you can fulfill its
needs/wants), and how you think your skill set
will benefit them. Format your assignment
consistent with APA guidelines.
13
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 1 Individual Assignment Defining
Marketing FOR MORE CLASSES VISIT
www.mkt421edu.com   Resource University
Library Write a 700- to 1,050-word paper in which
you define marketing. Include in your paper your
personal definition of marketing and definitions
from two different sources. Based on these
definitions, explain the importance of marketing
in organizational success. Provide at least three
examples from the business world to support your
explanation. Properly cite sources used in
the paper.
14
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421edu.com   This tutorial contains
2 different papers Write a 750- to 1,000-word
paper in which you identify your favorite brand
and explain why it is your favorite. In the paper
you should do the following Identify a brand
about which you are passionate. Explain a minimum
of three reasons why you are passionate about
this brand. Respond to the following
questions Is the company successful in building
loyal customer relationships across different
groups? Why or why not?
15
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (2 Papers) FOR MORE CLASSES VISIT
www.mkt421edu.com  This Tutorial contains 2
Papers Review the video case study "Geek Squad
A New Business for a New Environment" on pp.
88-89 in your textbook. Keep this case study in
mind as you complete this assignment. Write a
700- to 1,050-word paper using your company or
one with which you are familiar (if you prefer,
your facilitator can assign one to you). Answer
the following questions for your chosen
organization. In your opinion, what are the
specific key environmental forces that created an
opportunity for your company? Have there been
changes in the purchasing patterns of your
organization's target market in recent
years? Conduct an environmental scan for your
chosen company to identify key trends. For each
of the five environmental forces (
16
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com   What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
17
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com   What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
18
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES VISIT
www.mkt421edu.com   This Tutorial contains 2
Different PPT Select a company currently
experiencing marketing changes.   Create a
6-slide Microsoft PowerPoint presentation
(including a title slide) that analyzes that
company's marketing mix Each of the four P's
should be addressed on its own slide. The final
slide should analyze the changes this company is
experiencing and the driving forces behind the
changes.
19
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 2 Individual Assignment Marketing
Mix FOR MORE CLASSES VISIT www.mkt421edu.com  R
esources University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition,
select an organization with which you are
familiar and describe how each one of the four
elements of the marketing mix affects the
development of the organizations marketing
strategy and tactics. Describe how each element
is implemented. Specifically identify your
selected organization and the industry in which
it exists.
20
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421edu.com   This Tutorial contains
2 Different Papers Write a 750- to 1000-word
paper that does the following Summarizes your
background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision Format
your paper consistent with APA guidelines.
21
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT
www.mkt421edu.com   Resources University
Library, Internet Create a new product or service
for an existing organization. This product or
service will be the basis for your Marketing
Plan Paper. Obtain your instructors approval of
your product or service before beginning this
project. Write a 1,400- to 1,750-word paper to
include the following An overview of the
existing organization A description of the new
product or service An explanation of the
importance of marketing to your
22
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) FOR MORE CLASSES VISIT
www.mkt421edu.com   This Tutorial contains 2
Presentations Using the same company you chose
for your Week 2 assignment, choose a product or
service the company offers on which to
focus. Identify the important attributes for your
chosen product and select two key variables for
your perceptual map. Prepare a perceptual map
for your chosen product/brand and using a minimum
of seven competitors, rank each product/brand on
the two variables based on how they are
positioned in the consumers' minds. Explain why
you placed each competitor on its particular spot
on the map, and how you might strengthen your
chosen product/brand's position in the minds of
the target market.
23
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com   Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
24
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 3 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com   Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
25
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 3 Individual Assignment Marketing
Research Paper FOR MORE CLASSES VISIT
www.mkt421edu.com   Resources University
Library, Kudler Fine Foods Virtual Organization Us
e the Virtual Organization link on the student
website to access additional company information
on Kudler Fine Foods. Write a 1,050- to
1,400-word paper in which you justify
the importance of marketing research in the
development of Kudler Fine Foods marketing
strategy and tactics, and identify the
areas where additional market research is needed.
Analyze the
26
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE CLASSES
VISIT www.mkt421edu.com   This tutorial contains
2 different papers Review "perceptual mapping"
located on the Week 2 ERR page. Review the
example perceptual map in Exhibit 4-14 in Ch. 4
of Basic Marketing. Select an industry with many
competitors. Select two key variables that
segment the competition. Complete a perceptual
map that includes a minimum of 10 competitors
from that same industry. Explain why you placed
each competitor on its particular spot on the map.
27
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2 FOR MORE CLASSES VISIT
www.mkt421edu.com   Resources University
Library, Internet Use the product or service you
selected for your Marketing Plan Phase I
Paper. Write a 1,400- to 1,750-word paper in
which you address the following Identify the
segmentation criteria that will affect your
target market selection. Identify your target
market. Describe the organizational buyers and
consumers of your product or service and the
factors that influence their purchasing
decisions. Discuss how these factors will
affect your marketing strategy. Analyze current
competitors and define the competitive landscape
for your product or service. Format your paper
consistent with APA guidelines.
28
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New) FOR MORE
CLASSES VISIT www.mkt421edu.com   This tutorial
contains 2 different papers Select a new product
or service that will be launched by either an
existing organization or one you will create.
This product or service will serve as the basis
for the Marketing Plan you will write throughout
the course. Obtain your instructor's approval
of your product or service before beginning this
project. Write a 2,800- to 3,500-word paper
that includes the following An overview of the
organization A description of the product or
service
29
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers) FOR MORE CLASSES VISIT
www.mkt421edu.com   This Tutorial contains 2
Papers Your company has decided to launch a
new line of products. Create a 1,400-word report
and include the following information ? Identify
a new product/service. ? Choose the target market
for your product/service, and describe your
target market in detail. ? Develop at least one
question for each characteristic of the target
market (demographic, geographic, psychographic,
and behavioral) that will be important for you as
you determine the marketing strategy for this new
product.
30
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com   What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
31
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com   What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
32
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES VISIT
www.mkt421edu.com   This Tutorial contains 2
Different Papers Write a 750- to 1,000-word paper
that describes the importance of blue ocean
strategy and identifies a product or service that
would be considered a blue ocean move. Include
the following A description of blue ocean
strategy and its importance A product or service
that might be considered a blue ocean move and
why An alternative red ocean move for the same
product or service along with the pros and cons
of that strategy Format your paper consistent
with APA guidelines.
33
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation FOR MORE
CLASSES VISIT www.mkt421edu.com   Resources
Using Perceptual Maps in Marketing
simulation Complete the simulation, Using
Perceptual Maps in Marketing, located on the
student website. Write a 1,050- to 1,450-word
summary in which you address the following For
each of the three major phases in the simulation,
describe The situation
34
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3 FOR MORE CLASSES VISIT
www.mkt421edu.com  Resources University
Library, Internet Use the product or service you
selected for your Marketing Plan Phase I
Paper. Write a 1,400- to 1,750-word paper to
include the following information Describe
the attributes of your product or service in
detail. Describe the pace at which your product
will move through the product life cycle and the
factors that will affect its movement. How will
the product life cycle affect the marketing of
your selected product or service?
35
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 4 Team Assignment Product, Pricing,
and Channels Paper Paper (2 Papers) (New) FOR
MORE CLASSES VISIT www.mkt421edu.com  This
tutorial contains 2 different papers Use the
product and organization you identified in your
Week 3 Strategy and Positioning Paper. Write a
1,500- to 2,000- word paper that includes A
detailed description of the features of your
product or service including how it solves the
needs of your target market A description of how
your marketing efforts will change with each
phase in the product life cycle The packaging you
will use for your product or service and how it
will add value The appropriate pricing strategy
for your product or service and the price you
will set at launchThe channels of distribution
you will use to sell your product along with a
description of how each channel partner will add
value
36
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 5 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com   Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
37
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 5 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com   You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.  
38
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 5 Individual Assignment
Environmental Factors FOR MORE CLASSES VISIT
www.mkt421edu.com  Resources University
Library, Internet Select an organization with
which you are familiar that conduct both domestic
and global marketing. Write a 1,050- to
1,400-word paper in which you identify the
environmental factors that affect global and
domestic marketing decisions. Address the
following as they relate to the organizations
marketing decisions Analyze the influence of
global economic interdependence and the effect of
trade practices and agreements.
39
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421edu.com   This tutorial
contains two sets of Paper Select an industry.
Write a 750- to 1,000-word paper that identifies
each link in the supply chain and the purpose and
value in each.
40
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW) FOR MORE
CLASSES VISIT www.mkt421edu.com   This tutorial
contains two sets of Paper and Presentation Combin
e your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing
Plan. Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous papers, include the
following Your promotional strategy for your
product or service, including how you may use the
following Advertising Public relations
41
MKT 421 EDU Predictable World /mkt421edu.com
MKT 421 Week 5 Team Assignment Marketing Plan
Final Paper and Presentation FOR MORE CLASSES
VISIT www.mkt421edu.com  Resources University
Library, Internet Use the Marketing Plan Outline
listed on the student website as a guide. Write
a 6,300- to 7,000-word paper integrating your
previous Learning Team assignments into a final
Marketing Plan Paper. In addition, address the
following information in your paper Identify
the appropriate place and promotional strategy
that should be used in the development of the
strategic marketing
42
MKT 421 EDU Predictable World /mkt421edu.com