Boost your Call To Action With These Tips

1
What is CTA?
2
What is CTA?

• A CTA is a message or button on a web page that
  invites you to take an action, or respond to a
  request.
• Examples Get Started, Learn More, Shop Now, Try
  for Free, or Subscribe Now.

3
Get Started
4
Learn More
5
Shop Now/Buy Now
6
Subscribe Now/Sign Up Now
7
Tips For Effective CTAs

1. Start with a verb.
2. Location is important.
3. Use size to stand out.
4. Try out bright colors

8
Start with a verb

• Active words like

9
Location is important

• CTAs should be placed in a prominent position on
  the homepage, the place people will look first.

10
Use size to stand out

• FIRST GO HERE
• FIRST GO HERE
• FIRST GO HERE
• It is important to note how large the CTA letters
  are relative to the other words on a web page.
  When you look at the page, where does your eye go
  to first? If its not the CTA, what happens when
  you make the text larger

11
Try out bright colors

• To make sure a CTA is the first thing a site
  visitor sees, play around with color.
• Red and orange are popular colors for CTA
  buttons, but the main idea is to use a color that
  contrasts with the rest of the content on the
  page.

ORANGE
RED
12
Remember!

• Keep in mind that other pages on your website
  might need CTAs, not just the home page. Consider
  each page and when it feels needed, place a CTA
  in order to guide the user toward an action.

13
More Tips for CTAs

1. Communicate a sense of urgency.
2. Simplicity is key.
3. Add another for a secondary goal.
4. Experiment.

14
Communicate a sense of urgency

• In other words, get users to take action sooner
  rather than later.
• Here are a few examples
• Sign Up Now!
• Visit Us Today, or,
• Claim Your Free Trial Limited Time Only!

15
Simplicity is key

• Dont lose customers by giving them more
  information than they need, or confuse them with
  too many words. Make it as simple as possible to
  complete that goal.

16
Add another for a secondary goal.

• Extra CTAs can generate interest without asking
  the user to purchase something right away. Let
  them walk before you ask them to run.
• For instance
• Take a tour,
• Find out more,
• Sign up for our email list.

17
Experiment

• A CTA button isnt a set it and forget it
  proposition. If youre not getting a lot of
  signups, emails, purchases or clicks.
• Try some different things.
• Change the wording, color, size or placement. It
  may make a big difference.

18
Contact Us At
19
THANK YOU