2018 backlink process

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2018 backlink process
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SEO is a constantly changing industry. However,
one thing has remained the same - over the years
backlinks remain the most powerful Google ranking
factor. If you want to substantially boost your
site's SEO and improve your Google rankings, link
building is one of the best ways to do it
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Until recently, the goal of link building was to
get as many links to your target page as
possible. Links from low-quality sites,
discussion forums, and comments that you left on
other sites were all fair game. Now things have
changed and you need links the search engines
trust. Getting links Google will trust is much
more difficult. Content marketing has helped,
more than anything else, redefine link building.
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Link building is the process of getting links
from other websites, and nowadays content plays a
key role in this process. However, not every type
of content will provide you with backlinks. The
internet is filled with so much content that its
hard to know where to look. Simply publishing
content and waiting for people to link to it
simply doesnt work anymore.
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Content marketing as it exists today also
presents a unique problem plenty of content is
getting shared, but only in the form of mentions,
instead of backlinks. Authors, businesses and
publications are given attribution in the form of
quotes and maybe links to one's social media, but
they are not always given actual in-content
links. As great as a shout-out is, without an
actual link, you wont get any SEO or traffic
benefits.
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Getting your content published on the right sites
also matters more than getting it published on a
lot of sites. If trustworthy sources send
backlinks to you, your site will be regarded as
more trustworthy. Google definitely focuses on
quality over quantity and getting those quality
backlinks are much more difficult to obtain.
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Keeping all the above-mentioned in a mind, there
are two link building rules you should
follow Create valuable, quality content that is
engaging and likely to be linked to. Get your
content in front of the right people by
distributing it through the right channels. So,
the challenge is to get great, popular,
high-authority, and trustworthy sites to not only
notice and love the content you create but to
also provide backlinks to it. The first step in
accomplishing this is to create linkable content.
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How to Create Linkable Content What makes content
linkable? The first step is to understand why
people might link to your material and find ways
to gain their support. Your content might help
someone else here are some examples of how this
could be done Support an article with a
reference. Share authoritative content . Share
valuable content.
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Another way to make sure that content brings
value to your readers is to think about the types
of articles that could be useful to them. The
more helpful you can be to them the better. But
keep in mind, there are some content types that
are more likely to help rake in the backlinks.
Let's review some of these
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