3 Extremely Important Metrics of Backlink Audit

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3 Extremely Important Metrics of Backlink Audit
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• When it involves do a link audit on our web site
  web pages for factors such as to find out why our
  site has actually been punished or to determine
  why a competitor ranks above us for a specific
  keyword phrase, it is necessary to take into
  account numerous metrics that will aid us boost
  the competitiveness of our pages.

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3 Important Metrics Of Link Auditing

• 1) Number of incoming links2) Number of
  outgoing links (OBL)3) Anchor text distribution

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1) Number of incoming links

• Among the initial factors we need to do when
  examining our target website web page(s) is to
  discover incoming links. A lot more specifically,
  we need to figure out the total volume of
  backlinks that our page has currently obtained.
  Then we have to count the variety of back links
  that indicate our web page simply from
  one-of-a-kind referring domain names.
• So also if we have a great deal of incoming links
  for a low-medium affordable keyword term,
  permits claim for our instance 500 backlinks in
  complete but just 10 referring domain names, that
  means that our hyperlink structure efforts up
  until now just werent really efficient due to
  the fact that most our incoming links are
  originating from the exact same referring domains.

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2) Number of outgoing links (OBL)

• One more factor that we have to consider is the
  volume of outbound web links (OBL) on pages that
  we acquire hyperlinks from.
• This is especially crucial with all changes that
  Google implemented to their formulas. A quite
  high number of outbound links from certain web
  pages could mean that the solo function of these
  pages is for abnormal web link structure
  activities.

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3) Anchor text distribution

• A third aspect that we need to think about quite
  seriously is the anchor text distribution.
  Initially we should accumulate anchor message
  information for all incoming links and afterwards
  analyze their circulation.
• A heavy usage of specific match anchor text for
  non-branded terms will certainly increase a red
  flag to Google and various other search engines
  as an unnatural web link building activity with
  only objective to manipulate organic positions.

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