How to Optimise Your Blog Posts for SEO

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Blogging must be a crucial part of your SEO
strategy. As a leading Cheshire SEO agency, we
highly recommend business blogging to our
clients. But how do you ensure that your blog
posts rank well in Google? Here are some tips to
help you optimise your blog posts for SEO.
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Keyword
The first step is to identify your target
keywords. Your Cheshire SEO agency can help you
identify the right keywords for you to target.
Alternatively, you can use the Google AdWords
Keyword Planner tool.
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But of course, you cant fill your posts with
keywords. You need a topic, a story to go along
with your keyword. You can use Google search to
find some topics that may interest your audience.
You may also look up competitors websites to
find out what theyre writing about.
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Optimise Your Content
Once youve identified a keyword for a blog post,
its time to use it in the content. This way,
Google will get to know that your content is
about the specific keyword. Avoid overdoing it
though. Google does not like over-optimised
content.
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Maintain a keyword density of 2, wherein your
keyword appears once in 50 words. Write at least
300 words of content. But the longer the text,
the better it is. This way, you can use your
keyword quite a few times.
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Optimise Your Subheadings
Ensure your keyword appears in at least one of
the subheadings. Your articles title is equally
important. Make sure the title is optimised for
your target keyword.
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Optimise the Meta Tags
Be sure to optimise the snippet, which is
essentially the text that Google shows when your
website appears in the search results. This
includes the title of your post and a short
description. Keep your Meta Title to 65
characters and your Meta Description to 160
characters. Ensure your keyword appears once in
the Meta Title and Meta Description.
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Optimise Your Images
Every time you upload a photo to your blog posts,
ensure youve included the target keyword in the
file name and the ALT tag.
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Install Yoast SEO Plugin
Yoast SEO is the best plugin out there when it
comes to optimising a WordPress website. It makes
the task of optimising your blog posts a breeze.
When you are writing a post or the meta tags,
sometimes we may go overboard, and the word count
may far exceed than the optimal length. Or you
may completely forget that you need to use your
keyword in the post.
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This plugin will come really handy. And if you
are really constrained for time, hire a Cheshire
SEO agency to write and publish professional blog
posts for you.
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Blue Whale Media LTD 631 Birchwood
Boulevard, Warrington, WA3 7QU. Tel [phone]
050 Email hello_at_bluewhalemedia.co.uk Website htt
p//bluewhalemedia.co.uk/cheshire/seo-marketing-ch
eshire