How to Optimise your Video to Gain SEO Benefits

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TOP DIGITAL MARKETING AGENCY IN LONDON
How to Optimise your Video to Gain SEO Benefits
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WHAT YOU WILL LEARN
I. What key factors YouTube and other search
engines use to rank your online videos
II. How to leverage that information to help
your own online videos rank higher
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HOW Ranks Videos
As search engines tend to do, YouTube has its own
mechanism for dictating the order with which
videos are listed in search results. Metrics
which affect how your YouTube video will rank
vary from the level of engagement your video
receives to how succinctly you formulate your
video keywords.   The following factors are the
most commonly understood to affect the YouTube
ranking of any given video. These tips come to us
from Digital Search Group - your choice digital
marketing agency in London.
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1. VIEWING TIME
Your video's viewing time correlates to
engagement, and is therefore one of the
predominant factors in your video search rank.
  Using online tools like Google Trends to find
highly relevant content ideas and detecting a
Panda or Penguin hit as well as ensuring videos
have a quality production value are two great
ways to improve your viewing time duration.
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2. KEYWORD RELEVANCE
Google and YouTube still haven't mastered the
ability to understand your video by watching it.
So in order to ensure that your video reaches the
right audience, you'll need to spend extra time
on your keywords. Keyword relevance is
articulated via video titles, tags, descriptions,
closed captions, and/or transcripts.
Optimise Your Video Titles - Keep it to a
few words, and include the top keyword you are
shooting for.
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Tag Minimalism - Don't tag everything under the
sun that vaguely relates to your niche choose
tags thoughtfully. Bad, vague, or loosely related
tags will cause viewers to drop off and murder
your viewing time metrics.
Thorough Description - Make your description
about as long as a short to medium-sized blog
post about 300 700 words. Use your keywords
(and long tail keywords) throughout, and go for
quality.
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By clarifying your message you're allowing all
search engine bots and algorithms to do what they
do best, while ensuring that humans can also find
your video in relevant searches.
3. CALL TO ACTION
When a YouTube user views your video, you have
their almost undivided attention it's an ideal
time to drop a strong call to action and divert
that attention to your
brand instead of some other random
video that won't help you make a
dime.   Be sure to
embellish your online videos with a call to
action and a memorable
URL. However, don't get annoying
with your annotations most people will
either drop off or turn
them off. So if you do use annotations, keep them
helpful to a majority of
your audience in some way.
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4. VIDEO PROMOTION
After you've honed your content for search, it's
time to bring the audience to your front door.
Promote your offer(s) via social media, online
ads using the same keyword research as you did
for your video title and description, and embed
your video on relevant website pages.
5. CHOOSE YOUR VIDEO TYPE
The two most popular types of videos are those
that educate or those that play with the heart
strings a little bit. Both types serve a human
need, and that's why they're evergreen.
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Conclusion   Knowledge is power and business is
war. Take this information and use it to make
your message seen and heard!
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