Importance of effective business stationery - PowerPoint PPT Presentation

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Importance of effective business stationery

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Having your business stationery and logo designed may require a small investment but it is definitely worth the expense.  It is suggested to outsource this effort to a company who is an expert in this domain and can create professional identity for your business. – PowerPoint PPT presentation

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Title: Importance of effective business stationery


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Importance of Effective Business Stationery
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  • Designing the logo of your business is a crucial
    part of any business marketing strategy. 
    Although most of the startups dont invest much
    time in getting their business stationery
    designed, but it is highly recommended to take
    time out in doing so.

3
  • Your business collateral helps position your
    business as a professional and responsible one. 
    Also it establishes your business as a legitimate
    company in front of your clients and prospects. 
    Keep in mind, the way you present yourself is the
    way people first view you.

4
  • Having your business stationery and logo designed
    may require a small investment but it is
    definitely worth the expense.  It is suggested to
    outsource this effort to a company who is an
    expert in this domain and can create professional
    identity for your business.  Your business
    stationery design should be so good that other
    businesses cant ignore you.

5
  • Your Visual Identity The name of your company,
    logo, slogan etc. is referred to as Visual
    Identity, also known as Visual Id.  Its
    important to pay extra attention to these
    identities as they define your brand value in the
    market and helps you in successfully promoting
    your business.  Therefore, it is vital that these
    ids are unique and original.

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  • Branding Your Business The quality of the
    stationery design is an essential first step when
    creating these visual ids.  Your business card is
    initial presentation of your business.  Hence, it
    must be eye-catching and leave positive
    impression on your prospects.  The color scheme
    and design must also be relevant to your business
    and product or service.
  • As Will Rogers said, You will never get a second
    chance to make a first impression.

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  • Your Networking Networking is another vital
    part of any successful business. When
    corresponding with prospects and clients, your
    business card acts as the first impression of
    your business and product or service.  Thats why
    it should represent your company in the best
    manner possible.

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  • Once the networking is over, the only thing that
    stays with the prospect besides your impression
    is your business card.  Therefore, invest in
    custom and well-designed stationery that can
    leave an unforgettable first impression with your
    future clients.

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  • Consistency is the Key Another point to remember
    is that your other marketing collaterals should
    be consistent in design and color schemes with
    your business card.  This establishes your image
    in the market as a dependable and reliable
    company which is capable of producing consistent
    results.

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  • Other Business Stationaries
  • Letterheads Envelopes With the digital era,
    most of the business communication takes place
    via email or online communication. However,
    letterheads and envelopes are required on several
    occasions.  They are useful marketing strategies
    to instantly create a feeling of professionalism
    and reliability for your business.

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  • Notepads Labels Whether you wish to stay
    organized or use as a gift, notepads and labels
    come in very handy.
  • Presentation Folders These are great tools
    whether you wish to use them within your office
    or carry important documents to your prospect /
    clients office.

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  • Rubber Stamps Stickers Keep your branding
    consistent throughout your business
    communications with stamps and stickers. These
    are a very cost effective way to create
    uniformity within your printed material and
    should be a staple in the stationery cupboard.
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