Creating a Stationery Package

1
Creating a Stationery Package

• (logo, business cards, letterhead, labels)

2
First Impressions in Print

• The purpose of letterhead and related
• items is to express an
• Identity
• beyond the actual words used in the message.

3
When designing stationery consider

• What kind of business is it?
• What type of products or services does it
  produce?
• Who needs the product or service the business
  produces?
• Does the business want to attract or focus on a
  specific segment of its overall customer base?

4
Tips when designing stationery--

• Maintain consistency in
• Color
• Font
• Basic layout
• Keep it simple

5
Where to start!

• Start with the smallest component--The logo and
  business card
• Space is restricted
• Content Layouts and font choices that look great
  on letter size paper, can become illegible in the
  small space of the business card.

6
What information should you display?

• Logo
• name of individual
• title of individual
• street address
• mailing address (if different)

• phone number(s)
• fax numbers
• voice mail or pager numbers
• email address
• web address

7
Fonts

• Readability is the most important aspect of font
  choice.
• Choose fonts that communicate your identity and
  messageformal, informal, graphic, etc.
• Be consistent in the type of font chosen
• Size appropriately on each component.

8
Colour

• Use corporate colours (if applicable)
• OR explore a variety of color combinations your
  like?
• The color of the paper itself is also a factor in
  the design.
• Careful use of just one color can be just
  effective as an entire rainbow.

9
Paper

• Keep in mind the type of printing that will be
  used.
• Choose the right grade of paper for each piece of
  your stationery package.
• Business cards typically use cover stock
• Letterhead uses bond paper.
• We will be using basic white printing paper.

10
Printing/Distribution

• Consider the question--"How will the letterhead
  be used?"
• Photocopied or faxed documents do not reproduce
  colour.
• You will want to design with the limitations of
  those reproduction methods in mind.
• We have a black and white printer.

11
Letter Head Examples

• http//www.marketinghub.info/free-letterhead-templ
  ates-and-free-letterhead-samples/

12
Logo Letterhead on Letter
13
Business Cards Examples