Inbound Marketing for B2B

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What is B2B Inbound Marketing

• B2B Inbound Marketing is like fishing, where
• your potential customers come to you,
• looking for you rather than you go looking
• for them.

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With inbound marketing, content created by
you is tailored to attract the target audience
you want.

• You target your potential customers at the
• right time and place, where they are looking for
  the information.
• Inbound marketing is one of the most
• effective ways to attract visitors and convert
  them into potential customer.

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For B2B companies,leveraging and optimizing the
most important elements of inbound
marketing, such as content, email, social media,
SEO and paid channels, can help ignite b2b lead
generation and drive the results one is looking
for.
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• Four strategies which will help you harness the
  power of inbound marketing for B2B.

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Content Creating and Repurposing it the right way

• High-value content can only be created if
  marketers brainstorm content ideas with their
  sales teams.
• Once you have started creating content, you need
  to repurpose it. You need to select the blog
  posts or articles which you have created and
  repurpose into new content formats.

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2. SEO Making Responsive web pages

• As a B2B company, your primary audience are
  professionals who don't want to waste their time
  for the slow web pages to load.

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3. EmailTake Advantage of Marketing Automation
Software

• This is the time when you bring in marketing
  automation, which helps you to segment your
  contact lists, schedule campaigns in advance and
  setting up automated workflows to nurture your
  potential leads across the buyer's journey.

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4. Paid Channel Linkedin Advertising

• Sponsored content from Linkedin allows b2b firms
  to drive quality leads through their company page
  updates.

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ProTip

• Apart from the above mentioned 4 B2B inbound
  marketing strategies, you need to recognise who
  the top influencers are in your industry and also
  look for ways that you can engage and connect
  with them on social media.

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Thank You

• Smart Social Brand
• CONTACT US
• RICOM Technologies Inc.
  US 14092924089
• 1000 N. West Street
  Ind (91) 40 653 55 893
• Suite 1200, Wilmington
  marketing_at_smartsocialbrand.com
• DE 19801 ,
• United States