B2B Content Syndication: Boost Your Reach and Strategy

1
Next
2
1/9
What is B2B Content Syndication?
B2B content syndication is the process of
distributing your content (such as blogs, white
papers, articles, videos, and infographics) on
third-party platforms to increase visibility and
reach new audiences. The primary objective is to
present your content in front of professionals,
decision-makers, and potential customers across
industry-specific channels, thus increasing brand
awareness and attracting quality leads. Through
content syndication, your content appears on
authoritative websites, social platforms, and
niche networks, giving you access to a broader
audience that may not yet be aware of your brand.
The beauty of this strategy is that it allows you
to republish your content and use it for lead
generation, engagement, and visibility without
constantly creating new content.
Next
Previous
3
2/9
Tactics for Inbound Content Syndication
1. Targeted Distribution One of the key factors
to successful content syndication is ensuring
that your content is shared on the right
platforms. Choose syndication networks that align
with your target audiences interests and
behaviors. Industry-specific sites like
TechCrunch (for tech-related content) or HubSpot
(for marketing-related content) can help you
reach a more focused audience. 2. Repurposing
Content Repurposing content helps you get more
mileage from your existing materials. For
instance, take a long-form blog post and break it
down into an infographic, podcast, or slide deck.
Repurposing makes your content accessible in
different formats, increasing the likelihood of
engaging various audience segments who prefer
different types of content. 3. SEO
Optimization Optimizing your content for SEO is
critical, even when syndicating it. Make sure
your content includes the right keywords, meta
descriptions, alt-text for images, and proper
heading structure. Optimizing syndicated content
ensures it ranks well in search engines and
attracts organic traffic. 4. Backlink
Building Syndicating content through
high-authority sites generates backlinks to your
website, improving your SEO performance. These
backlinks signal to search engines that your
content is valuable, which in turn helps improve
its ranking in search results.
Next
Previous
4
3/9
Tactics for Outbound Content Syndication
1. Paid Syndication Paid content syndication can
help amplify the reach of your content beyond
your organic audience. Platforms like Outbrain
and Taboola allow you to run native ads that
recommend your content across a network of
high-traffic websites. 2. Email Outreach Reaching
out to industry influencers, bloggers, or media
outlets via email can help get your content in
front of a relevant, engaged audience. This
tactic is especially useful when you are
launching new products, services, or thought
leadership content. 3. Social Media
Amplification While outbound syndication often
focuses on external platforms, dont overlook the
power of your own social media channels. Use your
LinkedIn, Twitter, and Facebook profiles to
promote your syndicated content and engage with
your audience directly. 4. Press
Releases Syndicating press releases on platforms
like PR Newswire can help expand the reach of
your brands announcements to journalists,
influencers, and media outlets. This can also
increase your credibility and generate backlinks
to your website.
Next
Previous
5
4/9
1. Increased Brand Awareness By distributing your
content across multiple reputable platforms, you
significantly boost your brands visibility. More
people, especially decision-makers, will come
across your brand and engage with your
content. 2. Lead Generation Syndicated content
serves as an effective lead-generation tool. As
your content gets more exposure, it attracts more
potential leads. By embedding lead capture forms
in syndicated content, you can directly convert
visitors into leads. 3. Enhanced Authority and
Credibility Publishing your content on well-known
platforms establishes your company as an
authority within your industry. When high-quality
content is syndicated on top-tier websites, it
builds trust among your audience and enhances
your brands reputation. 4. Improved SEO Content
syndication drives backlinks to your website,
which improves your websites authority and SEO
rankings. The more high-quality backlinks you
acquire from reputable sites, the better your
chances of ranking higher in search engine
results. 5. Faster Content Distribution Syndicatio
n allows for immediate distribution of your
content to a large audience. You dont have to
wait for organic traffic to build your content
is seen by a wider audience almost instantly. 6.
Targeted Audience Reach Through content
syndication, you can reach a highly targeted
audience who are already interested in your
industry, products, or services. This means you
can attract qualified leads who are more likely
to engage with your brand. 7. Cost-Effective
Marketing Compared to traditional advertising,
content syndication is often more cost-effective.
You pay for results, like impressions or clicks,
and gain access to a larger audience without a
significant upfront investment.
The Top 7 Benefits of B2B Content Syndication
Next
Previous
6
5/9
1. Over-Syndicating Content Over-syndicating can
lead to content fatigue and may result in your
brand becoming less recognizable. Be strategic
and syndicate your content only on platforms that
truly matter to your audience. 2. Ignoring
Content Quality If your content isnt valuable or
high-quality, it wont engage your audience. Poor
content will harm your brands credibility.
Always prioritize creating valuable, insightful,
and engaging content before syndicating. 3. Lack
of Performance Tracking Without tracking key
performance metrics (like traffic, leads, and
conversions), its impossible to know if your
content syndication efforts are successful. Use
tools like Google Analytics and syndication
platform insights to track and analyze
performance. 4. Choosing the Wrong Platforms Not
all syndication platforms will deliver the same
results. Always ensure that the platforms you
choose align with your target audience and
industry. Syndicating on irrelevant or
low-traffic platforms will waste your
resources. 5. Failing to Diversify
Content Sticking to just one content format
(e.g., blogs) can limit your reach. Use different
types of content like videos, case studies, or
podcasts to appeal to a wider range of audiences
and improve engagement. 6. Neglecting SEO If your
syndicated content isnt optimized for SEO, it
will not perform well. Ensure that your content
adheres to SEO best practices so that it ranks in
search engine results and drives traffic to your
website. 7. Failure to Engage with the
Audience Syndicating content is just one part of
the process. Engaging with your audience through
comments, feedback, and follow-up content is
crucial to converting views into meaningful
interactions and relationships.
7 Pitfalls That Could Undermine Your B2B Content
Syndication Strategies
Next
Previous
7
6/9
Five Benefits of B2B Content Syndication Platforms
1. Wider Audience Reach Content syndication
platforms allow you to extend the reach of your
content beyond your website, ensuring its seen
by a much larger, relevant audience. These
platforms leverage networks of publishers,
driving greater visibility across various
channels. 2. Time-Efficient Content
Distribution With syndication platforms,
distributing your content is automated and
faster. Instead of manually submitting to
multiple publishers, the platform handles the
distribution process, saving you time and effort
while ensuring broader exposure. 3. Improved
Lead Generation Syndicated content placed on
trusted platforms can lead to higher-quality
traffic and better lead generation. Many
platforms include lead capture forms or
call-to-action (CTA) options that directly
convert visitors into leads, making it easier to
track performance. 4. SEO Benefits Syndicating
content on authoritative websites provides
valuable backlinks to your site, boosting SEO.
The more reputable platforms your content appears
on, the more search engines view your website as
an authority, ultimately improving your organic
rankings. 5. Increased Brand Credibility and
Trust When your content appears on high-quality,
authoritative platforms, it enhances your brands
credibility. This establishes your company as a
thought leader in your industry and increases
trust among your target audience.
8
7/9

• The right syndication platform can make a huge
  difference in the success of your strategy. By
  selecting the best platform for your content, you
  can amplify your reach, improve SEO, and increase
  lead generation. Here are five top platforms for
  B2B content syndication
• Outbrain A content recommendation engine that
  helps distribute your content across premium
  publisher networks, boosting visibility and
  traffic.
• Taboola Similar to Outbrain, Taboola is a
  leading content discovery platform that can
  expand the reach of your content through native
  advertising.
• LinkedIn Pulse LinkedIn is one of the best
  platforms for B2B marketing. Publishing on
  LinkedIn Pulse helps you engage with a
  professional audience.
• Medium Ideal for thought leadership and
  long-form content, Medium allows your content to
  reach a wider audience of engaged readers.
• Quora A popular QA platform where you can
  syndicate your content and engage with users by
  providing helpful answers. Quora has a high
  volume of professionals and decision-makers,
  making it a great syndication tool.

Top 5 Content Syndication Platforms
Next
Previous
9
8/9

• These vendors can help automate your syndication
  efforts and get your content in front of the
  right audience, ensuring maximum reach and
  engagement. Read about B2B Content Syndication
  Service Provider. Whether youre looking for
  native advertising platforms, media networks, or
  analytics tools, these vendors offer unique
  features that can streamline your content
  distribution process and optimize your marketing
  strategy
• Zemanta A comprehensive content syndication
  platform that helps you distribute your content
  across a vast network of publishers.
• Cision A leading platform for content
  distribution, offering powerful syndication tools
  to help you share your content across multiple
  high-authority networks.
• Syndication Pro An easy-to-use tool for
  automating content distribution, ideal for
  businesses looking to scale their content
  marketing efforts.
• NewsCred Known for both content creation and
  syndication, NewsCred helps brands scale their
  content marketing strategies.
• Revcontent A native advertising platform that
  helps businesses reach more readers by
  recommending content across a large publisher
  network.

Top 5 Content Syndication Vendors
Next
Previous
10
9/9
B2B content syndication is a powerful strategy
for expanding your contents reach, generating
high-quality leads, and strengthening your
brands authority. By leveraging both inbound and
outbound syndication tactics, optimizing for SEO,
and using the right platforms, businesses can
drive significant engagement and conversions.
However, success requires careful
planningchoosing the right channels, maintaining
content quality, and continuously tracking
performance. When executed strategically,
content syndication ensures your valuable
insights reach decision-makers, helping your
brand stay competitive in an increasingly crowded
digital landscape. Whether through organic
distribution or paid platforms, an effective
syndication strategy can be the key to long-term
B2B marketing success.
Next
Previous