Healthcare and Role of CRM

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Healthcare and The Role Of CRM

• Know more in detail about the role the need of
  CRM in healthcare industry.

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Content

• What is CRM
• Role of CRM in healthcare industry
• CRM is the key
• Need of CRM in healthcare industry
• Provide detailed and more precise information
• Improve efficiency
• Provide Automated work flows
• Patients data remains more secure
• Serve as effective tool in assisting patient
  outreach program
• Conclusion

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What is CRM

• In nutshell, a  CRM Customer Management
  Software  (Customer Relationship Management) is a
  tool which helps in capturing and utilizing all
  customer touchpoint viz. Marketing, Sales,
  Service. CRM can help decrease expenses and
  expand gainfulness by sorting out and robotizing
  business forms that support consumer loyalty and
  faithfulness.

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Role of CRM in healthcare industry

•  The recent past has been witness to healthcare
  providers directing their attention towards CRM.
  This is because theyve finally identified CRM to
  be a solution that offers improved capabilities
  in terms of managing and coordinating healthcare
  services and creating better overall experiences.
• Providers hope to achieve better engagement with
  their patients and also better manage their
  relationships in order to achieve loyalty, trust
  and customer/patient satisfaction

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CRM is the key

• CRM solutions are now being seen as key IT
  contributors to healthcare aspects such as
  value-based care, ACO strategies, and population
  health. Though these solutions have been present
  since the early 90s, it has taken some time for
  the healthcare industry to take CRM seriously.

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Need of CRM in healthcare industry

• CRM Adoption in healthcare industry is growing
  continuously. There are the following reasons
  behind the need of CRM in healthcare industry.

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Provide Detailed and more Precise Patients
Information

• Healthcare providers are realizing their need to
  access more information about patients in order
  to offer better and specialized care. CRM allows
  this to happen by consolidating key information
  sources such as medical records, patient history,
  tests, and prescriptions.

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Improve Efficiency

• CRM solutions also improve efficiency. For
  instance, greater dependency on human labor can
  lead to missed activities, data entry errors,
  double entries, inaccurate entries, and filing
  errors. However, with a CRM system in place, the
  intake process can be simplified.

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CRM Solutions Offer Automated Work-Flows

• A CRM system keep healthcare personals reminded
  their duties and tasks that need to be completed.
  It is also beneficial in digitalizing the
  records which simplifies the filing process.

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Patient data Remains More Secure

• Another benefit with CRM systems is that patient
  data remains more secure. Studies show that
  around 30 of all data breaches originate from
  the healthcare sector. This is a major concern
  that healthcare providers often have to deal
  with.

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Serve as Effective Tools in Assisting Patient
Outreach Programs

• The CRM System is capable of segmenting patients
  and targeting specific segments with the right
  marketing and medical material. Needless to say,
  this results in better communication and better
  outcomes in terms of patient health.

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Conclusion

• At the end we can say that There is a growing
  need for CRM now more than ever before in
  healthcare industry to access more information
  about patients in order to offer better and
  specialized care. CRM allows this to happen by
  consolidating key information sources such as
  medical records, patient history, tests, and
  prescriptions.
• Get in touch with us if your have any query
  regarding healthcare CRM its implementations
  within your organization.

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Contact handles

• www.cynoteck.com
• Contact No
  1-612-800-9092,918272014440,
• 918430155522
• Website www.cynoteck.com
• Email sales_at_Cynoteck.com