MKT 421 GENIUS Motivating Students to Learn/mkt421genius.com

1
MKT 421 GENIUS Motivating Students to
Learn/mkt421genius.com

• FOR MORE CLASSES VISIT
• www.mkt421genius.com

2
MKT 421 Entire Course (2 Sets) FOR MORE CLASSES
VISIT www.mkt421genius.com MKT 421 Week 1 Discuss
ion Question 1 MKT 421 Week 1 Discussion Question 
2 MKT 421 Week 2 Individual Assignment Marketing M
ix Presentation (2 PPT) MKT 421 Week 2 Individual 
Assignment Personal Branding Plan Paper (2 Papers)
MKT 421 Week 2 Discussion Question 1 MKT 421 Week
 2 Discussion Question 2
3
MKT 421 Final Exam Guide (New)   FOR MORE CLASSES
VISIT www.mkt421genius.com 1.         Blending
the firm's promotion efforts to convey a complete
and consistent message is the goal
of             Sales management
communications.   Integrated promotional
marketing.     Sales promotion communications.    
 
4
MKT 421 Final Exam Guide 1   FOR MORE CLASSES
VISIT www.mkt421genius.com 1) Which of the
following statements best describes the modern
view of marketing? 2) Predicting what types of
bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are activities a firm should
do as part of 
5
MKT 421 Final Exam Guide 2 FOR MORE CLASSES
VISIT www.mkt421genius.com According to the
text, marketing means 2) Which of the
following statements best describes the modern
view of marketing? 
6
MKT 421 Final Exam Guide 3   FOR MORE CLASSES
VISIT www.mkt421genius.com 1) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds they will make,
is 2) Predicting what types of bicycles
different customers will want and deciding which
of these customers the business will try to
satisfy are activities a firm should do as part
of 
7
MKT 421 Final Exam Guide 4   FOR MORE CLASSES
VISIT www.mkt421genius.com Predicting what types
of bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are activities a firm
should do as part of 
8
MKT 421 Final Exam Guide 5   FOR MORE CLASSES
VISIT www.mkt421genius.com Predicting what types
of bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are 2) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds 
9
MKT 421 Final Exam Guide 6 FOR MORE CLASSES
VISIT www.mkt421genius.com According to the text,
marketing means    2) For Tesla, a new firm
that makes an electric sports car, estimating how
many competitors will make electric vehicles and
what kinds they will make, is
10
MKT 421 Final Exam Guide 7 FOR MORE CLASSES
VISIT www.mkt421genius.com 2) Predicting what
types of bicycles different customers will want
and deciding which of these customers the
business will try to satisfy are activities a
firm should do as part of 3) Which of the
following statements best describes the modern
view of marketing? 
11
MKT 421 Final Exam Guide 8   FOR MORE CLASSES
VISIT www.mkt421genius.com Predicting what types
of bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are activities a firm
should do as part of 
12
MKT 421 Final Exam Guide 9 FOR MORE CLASSES
VISIT www.mkt421genius.com For Tesla, a new firm
that makes an electric sports car, estimating how
many competitors will make electric vehicles and
what kinds        2) Which of the following
statements best describes the modern view of
marketing?        
13
MKT 421 Final Exam Guide 10   FOR MORE CLASSES
VISIT www.mkt421genius.com 1) According to the
text, marketing means         2) For Tesla, a
new firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds 
14
MKT 421 Final Exam Guide All 10 Sets   FOR MORE
CLASSES VISIT www.mkt421genius.com MKT 421 Final
Exam Guide 1 MKT 421 Final Exam Guide 2 MKT 421
Final Exam Guide 3 MKT 421 Final Exam Guide 4 MKT
421 Final Exam Guide 5
15
MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics?  How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
16
MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the company
doesnt place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
17
MKT 421 Week 1 Individual Assignment Defining
Marketing FOR MORE CLASSES VISIT www.mkt421genius
.com Resource University Library Write a 700-
to 1,050-word paper in which you define
marketing. Include in your paper your personal
definition of marketing and definitions from two
different sources. Based on these
definitions, explain the importance of marketing
in organizational success. Provide at least three
examples from the business world to
18
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New)   FOR MORE CLASSES
VISIT www.mkt421genius.com This tutorial
contains 2 different papers Write a 750- to
1,000-word paper in which you identify your
favorite brand and explain why it is your
favorite. In the paper you should do the
following Identify a brand about which you are
passionate. Explain a minimum of three reasons
why you are passionate about this brand.
19
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New)   FOR MORE CLASSES
VISIT www.mkt421genius.com This tutorial
contains 2 different papers Write a 750- to
1,000-word paper in which you identify your
favorite brand and explain why it is your
favorite. In the paper you should do the
following Identify a brand about which you are
passionate. Explain a minimum of three reasons
why you are passionate about this brand.
20
MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?  
21
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT)   FOR MORE CLASSES
VISIT www.mkt421genius.com This Tutorial contains 
2 Different PPT   Select a company currently exper
iencing marketing changes.Create a 6-slide Micro
soft PowerPoint presentation (including a title 
slide) that analyzes that company's marketing mix
 Each of the four P's should be addressed on its
 own slide.  The final slide should analyze the c
hanges this company is experiencing and the dri
22
MKT 421 Week 2 Individual Assignment Marketing
Mix   FOR MORE CLASSES VISIT www.mkt421genius.com
Resources University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition, select
an organization with which you are familiar and
describe how each one of the four elements of the
23
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers)   FOR MORE CLASSES
VISIT www.mkt421genius.com This Tutorial contains
 2 Different Papers Write a 750- to 1000-word
paper that does the following Summarizes your
background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision Format you
r paper consistent with APA guidelines.
24
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT www.mkt421genius.
com Resources University Library,
Internet Create a new product or service for an
existing organization. This product or service
will be the basis for your Marketing Plan Paper.
Obtain your instructors approval of your product
or service before beginning this project. Write a
1,400- to 1,750-word paper to include the
following
25
MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
26
MKT 421 Week 3 Discussion Question 2   FOR MORE
CLASSES VISIT www.mkt421genius.com Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
27
MKT 421 Week 3 Individual Assignment Marketing
Research Paper   FOR MORE CLASSES
VISIT www.mkt421genius.com Resources University
Library, Kudler Fine Foods Virtual Organization Us
e the Virtual Organization link on the student
website to access additional company information
on Kudler Fine Foods. Write a 1,050- to
1,400-word paper in which you justify
the importance of marketing research in the
development of Kudler
28
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE CLASSES
VISIT www.mkt421genius.com This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR
page.   Review the example perceptual map in
Exhibit 4-14 in Ch. 4 of Basic Marketing.   Select
 an industry with many competitors.
29
MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2 FOR MORE CLASSES VISIT www.mkt421genius.c
om Resources University Library, Internet Use
the product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper in which you address
the following
30
MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New)   FOR MORE
CLASSES VISIT www.mkt421genius.com This tutorial
contains 2 different papers Select a new product
or service that will be launched by either an
existing organization or one you will create.
This product or service will serve as the basis
for the Marketing Plan you will write throughout
the course.  
31
MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
32
MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
33
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421genius.com Write a 750- to
1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or
service that would be considered a blue ocean
move. Include the following A description of
blue ocean strategy and its importance A product
or service that might be considered a blue ocean
move and why An alternative red ocean move for
the same product or service along with the pros
and cons of t
34
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation FOR
MORE CLASSES VISIT www.mkt421genius.com Resources
Using Perceptual Maps in Marketing
simulation Complete the simulation, Using
Perceptual Maps in Marketing, located on the
student website.
35
MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3 FOR MORE CLASSES VISIT www.mkt421genius.
com Resources University Library, Internet Use
the product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper to include the
following information
36
  MKT 421 Week 4 Team Assignment Product,
Pricing, and Channels Paper Paper (2 Papers)
(New)   FOR MORE CLASSES VISIT www.mkt421genius.co
m This tutorial contains 2 different
papers Use the product and organization you
identified in your Week 3 Strategy and
Positioning Paper.   Write a 1,500- to 2,000-
word paper that includes A detailed description
of the features of your product or service
including how it solves the needs of your target
market
37
MKT 421 Week 5 Discussion Question 1   FOR MORE
CLASSES VISIT www.mkt421genius.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
38
MKT 421 Week 5 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.  
39
MKT 421 Week 5 Individual Assignment
Environmental Factors   FOR MORE CLASSES
VISIT www.mkt421genius.com Resources University
Library, Internet Select an organization with
which you are familiar that conducts both
domestic and global marketing. Write a 1,050- to
1,400-word paper in which you identify
the environmental factors that affect global and
domestic marketing
40
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New)   FOR MORE
CLASSES VISIT www.mkt421genius.com This tutorial
contains two sets of Paper Select an
industry. Write a 750- to 1,000-word paper that
identifies each link in the supply chain and the
purpose and value in each.
41
MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW) FOR MORE
CLASSES VISIT www.mkt421genius.com This tutorial
contains two sets of Paper and Presentation Combin
e your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing Plan.
42
MKT 421 Week 5 Team Assignment Marketing Plan
Final Paper and Presentation FOR MORE CLASSES
VISIT www.mkt421genius.com Resources
University Library, Internet Use the Marketing
Plan Outline listed on the student website as
a guide. Write a 6,300- to 7,000-word paper
integrating your previous Learning Team
assignments into a final Marketing Plan Paper. In
43
MKT 421 GENIUS Motivating Students to
Learn/mkt421genius.com

• FOR MORE CLASSES VISIT
• www.mkt421genius.com